SEO

WHO IS VISITING YOUR WEBSITE?

Search engine optimization (SEO) is a critical element of a successful and cohesive marketing campaign, but designing an effective SEO strategy on your own can be mystifying. Circa’s team of SEO experts is always up to date on strategies to help your program gain visibility in prospective students’ search results.

Rankings

Increase your visibility in
student-generating keywords

Organic traffic

Grow the amount of
organic traffic to your site

On-Page SEO

Ensure your site is optimized
for organic search

PROBLEM

To catch the attention of quality leads and stay ahead of competitors, it’s important to implement a strong SEO strategy that allows your program website to rank near the top of relevant search results. A successful SEO marketing plan can create new opportunities for you to engage with motivated prospects who are actively seeking information about the types of programs that your school offers.

SOLUTION

Our approach to SEO is rooted in storytelling and quality content marketing. In addition to optimizing your website using the latest on-page SEO techniques, we offer a proven blend of customized blog content, infographics, and data visualizations to generate links from trustworthy and relevant websites. We also help your faculty secure media placements with links back to your program, which sends important trust signals to search engines. These SEO strategies are among the most cost-effective marketing investments that your organization can make.

QUESTIONS? DROP US A LINE!