PAID MEDIA

THE ART OF CONVERSION

To create ad campaigns that increase visibility and promote engagement within the right circles, it’s important to identify your best prospects, understand their needs, and communicate with them on a personal level. Targeted paid media strategies can help you convert these desirable leads quickly and at minimal cost.

PROBLEM

Successfully enrolling high-quality students is a key benchmark in demonstrating the value of a school’s marketing investment. If your paid marketing mix is too broad and far-flung, it may not resonate with the students whom you most want to enroll. It may also not be the best use of your team’s time or money.

SOLUTION

Circa Interactive’s customized paid media solutions is designed to maximize your ROI by focusing on student enrollment optimization. We can help you make your ad spend more efficient, reduce your cost per enrollment, and increase your conversion rate. We design keyword-based search and display advertising campaigns along with persona-centered social media ads that focus on behavioral targeting and industry needs. We build detailed personas to give you fresh insights about the high-quality prospects who are most likely to be interested in your program. And using our enhanced targeting capabilities, we help you advertise to aspiring students within these specific groups, tailoring a paid media strategy that won’t blow your budget.

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