LEAD

NUTURING

FROM APPLICATION TO DIPLOMA

To grow enrollment in the long term, colleges and universities should closely examine the process of how they turn leads into students and students into graduates. Circa helps clients discover opportunities to improve their lead nurturing strategies, making their comprehensive marketing plans more effective.

“I have had the pleasure of working with Circa Interactive since 2012. The Circa team set up the major components of our Google Analytics account and have managed the digital marketing and lead generation efforts for nearly a dozen programs here at Rollins. Whenever I have a question related to generating inquiries or how to more effectively measure our digital efforts, I think of Circa first.”

-Linda Watson, Rollins College

PROBLEM

Successfully enrolling high-quality students is a key benchmark in demonstrating the value of a school’s marketing investment. If your paid marketing mix is too broad and far-flung, it may not resonate with the students whom you most want to enroll. Not having proper knowledge about targeting with paid media can result in the waste of your team’s time and money.

SOLUTION

Our customized paid media solutions maximize your ROI by focusing on student enrollment optimization. Using efficient ad spend, reduces cost per enrollment, and increases conversion rates. We design keyword-based search and display campaigns that focus on behavioral targeting and industry needs. We then build detailed personas to give you fresh insights about the prospects likely to be interested in your program.

QUESTIONS? DROP US A LINE!