DIGITAL PR

GET THE ATTENTION YOU DESERVE

Digital PR has emerged as a powerful tool for generating exposure and establishing credibility online. Forging strong relationships with journalists, bloggers, and other producers of digital content can help an organization amplify its story and reach larger, higher-quality audiences. Digital PR also creates value in the form of improved search engine rankings, greater conversion rates, and enhanced brand trust.

“This partnership has really increased my productivity and has allowed my work to reach new audiences outside of the traditional academic world. I have been able to really expand my visibility in the field. I wish we would have started the services years ago.”

-Dr. Mellissa Withers, Associate Professor in USC’s MPH program

PROBLEM

Organizations that are committed to traditional public relations strategies often find it difficult to transition into the rapidly evolving space of digital PR. They face a steep learning curve in mastering the technologies and best practices to run modern campaigns efficiently. Many organizations are unaware of the unique risks and pitfalls associated with online PR strategies.

SOLUTION

Our approach to SEO is rooted in storytelling and quality content marketing. In addition to optimizing your website using the latest on-page SEO techniques, we offer a proven blend of customized blog content, infographics, and data visualizations to generate links from trustworthy and relevant websites. We also help your faculty secure media placements with links back to your program, which sends important trust signals to search engines. These SEO strategies are among the most cost-effective marketing investments that your organization can make.

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