ANALYTICS

SHAPING THE IDEAL STRATEGY

It’s important for your institution to use analytics solutions that align with your specific needs. To ensure the best fit for you and your program, Circa Interactive can either work within your existing system or create a custom solution just for you. Our user-friendly interface gives you easy access to cutting-edge insights that will help you shape your ideal marketing strategy.

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Attribution modeling

Understand where and how your
leads are entering the funnel

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Transparency

Know exactly how your
budget is being spent

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Real-time reporting

Respond immediately to
campaign needs

PROBLEM

It’s critical that your analytics be precise and provide the full picture of how visitors arrived at your website. Many analytics platforms reveal only the final touch point, failing to account for the long path of articles, links, and targeted ads that may have been just as integral along the way. Only with adequate visibility into your marketing campaign’s performance can you get the necessary insights to continually improve it.

SOLUTION

Our analytics offer you full visibility into what is working and what is not in your digital marketing campaign. In addition to reporting your marketing cost per lead and other key metrics, we use Google Data Studio and multi-attribution tracking to examine conversions down to the individual ad or keyword. This enables us to pinpoint which channels are best at bringing you new leads.

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