ANALYTICS

SHAPING THE IDEAL STRATEGY

It’s important for your institution to use analytics solutions that align with your specific needs. To ensure the best fit for you and your program, Circa can either work within your existing system or create a custom solution just for you. Our user-friendly interface gives you easy access to cutting-edge insights that will help you shape your ideal marketing strategy.

Attribution modeling

Understand where and how your
leads are entering the funnel

Transparency

Know exactly how your
budget is being spent

Real-time reporting

Respond immediately to
campaign needs

PROBLEM

Organizations that are committed to traditional public relations strategies often find it difficult to transition into the rapidly evolving space of digital PR. They face a steep learning curve in mastering the technologies and best practices to run modern campaigns efficiently. Many organizations are unaware of the unique risks and pitfalls associated with online PR strategies which can negatively impact brand affinity.

SOLUTION

By optimizing your website using the latest on-page SEO techniques, we offer a proven blend of customized blog content, infographics, and data visualizations to generate links from trustworthy and relevant websites. We help your faculty secure media placements with links back to your program, which sends important trust signals to search engines. These SEO strategies are among the most cost-effective marketing investments you can make.

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