RECRUITMENT

MANAGEMENT

OUR APPROACH

It’s not enough to find the best future applicants for your program and engage them with highly targeted messaging. To meet your program’s goals, you want those prospective students to become enrolled students and, eventually, satisfied graduates. For that reason, we believe it’s our job to help you strengthen your approach to recruitment management.

PROBLEM

Too often, promising leads fall through the cracks, failing to convert into the high-quality students you want for your program. Many colleges and universities respond by treating the recruitment process like a numbers game, focusing almost exclusively on broadening the reach of their marketing efforts. The problem with this approach is that it requires more school resources without necessarily improving conversion or retention rates. These lost opportunities can negatively impact an institution’s entire enrollment lifecycle.

SOLUTION

Circa helps you build and manage your recruitment funnel from a high-level perspective that aligns your marketing and enrollment objectives, helping you keep high-potential leads from slipping through your fingers. From the moment students first connect with your admissions team, we will help you nurture their excitement for and engagement with your program. To ensure that your institution stays top of mind, we use a mix of communication channels, from informative email campaigns to chatbots powered by artificial intelligence. This comprehensive approach is designed to boost your recruitment numbers while making your marketing dollars go further.

RECRUITMENT
MANAGEMENT
TACTICS

Circa guides current and potential students with a tailored funnel of communication channels.

digital-pr
brand-content-dev
analytics
lead-nurturing
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WHO WE’VE HELPED

The following partners brought us on to help with their brand awareness. View their case study to see how we helped!

QUESTIONS? DROP US A LINE!