STORY TELLING &

BRANDING

SHAPING PERCEPTIONS

A brand deﬁnes who you are and what you do. It’s a holistic expression of your mission, vision, strengths, and assets. A powerful brand increases the visibility of your program, faculty, and resources. It conveys the big picture of your institutional mission. At Circa Interactive, we speak the language of higher education. We have the expertise to strengthen your brand, help you get recognized for your uniqueness, and allow you to soar above the competition.

PROBLEM

To raise your institution’s proﬁle, your brand must stand out in a crowded ﬁeld of competitors. You should also ensure that current and prospective students form an emotional connection to your institution. To achieve these goals, it’s critical to develop a thorough understanding of your audience, faculty, and curriculum, as it will allow you to express your brand more strategically and consistently.

SOLUTION

The Circa team will work closely with your internal team to help you better understand your audience. We will support you in building your knowledge of what resonates with prospective students and what shapes their perceptions of your institution. With your input, we will tell stories that showcase your faculty and program. We will develop brand guidelines to portray a consistent and uniﬁed brand identity.