American University School of Education

AMERICAN UNIVERSITY SCHOOL OF EDUCATION

Digital PR Case Study

GIST OF THE STORY

In 2017, American University partnered with Noodle Partners to guide the design, development, marketing, and launch of two online master’s degree programs in the School of Education. As a trusted Noodle marketing partner, Circa Interactive was brought in to create and execute an innovative digital PR strategy in order to help with the new online programs’ visibility, rankings, organic traffic, brand awareness, and thought leadership.

THE PROBLEM

Making the school of education stand out in a very saturated and competitive market
Reaching prospective students organically
Helping the School of Education’s new microsite rank for relevant, student-generating keywords

THE SOLUTION

We leveraged faculty/stakeholder knowledge and expertise to secure high-quality media placements that would further establish thought leadership, expand brand awareness, deﬁne program differentiators, and build quality backlinks for SEO that inﬂuence search rankings and act as vital trust signals for Google.

Implementing a digital PR strategy contributed to the following goals and beneﬁts:

Expand brand awareness
Build on thought leadership
Faculty engagement/buy-in
Increase organic traffic to the site
Generate high-quality backlinks to the site

seo

digital-pr

social-media

brand-content-dev

analytics

paid-media

program-feasibility

web-dev

lead-nurturing

ai-chat

THE RESULT

American University earned over 40 media placements, including features in Forbes, Entrepreneur, HuffPost, The Hill, IEEE, The Conversation, Education Week, Salon, Psychology Today, Education Dive, and Chicago Tribune.