GIST OF THE STORY
How implementing a digital PR strategy helped AU’s school of education to reach more students by boosting visibility and rankings, generating organic traffic, and helping to amplify the school and faculty’s brand awareness and thought leadership.
In 2017, American University partnered with Noodle Partners to guide their design, development, marketing and launch of their online two online master’s degree programs in the school of education. As a trusted Noodle marketing partner, Circa Interactive was brought into the project to create and execute an innovative digital PR strategy in order to help with the new online programs’ visibility, rankings, organic traffic, brand awareness, and thought leadership.