Digital PR Case Study
In 2017, American University partnered with Noodle Partners to guide the design, development, marketing, and launch of two online master’s degree programs in the School of Education. As a trusted Noodle marketing partner, Circa Interactive was brought in to create and execute an innovative digital PR strategy in order to help with the new online programs’ visibility, rankings, organic traffic, brand awareness, and thought leadership.
We leveraged faculty/stakeholder knowledge and expertise to secure high-quality media placements that would further establish thought leadership, expand brand awareness, define program differentiators, and build quality backlinks for SEO that influence search rankings and act as vital trust signals for Google.
Implementing a digital PR strategy contributed to the following goals and benefits:
American University earned over 40 media placements, including features in Forbes, Entrepreneur, HuffPost, The Hill, IEEE, The Conversation, Education Week, Salon, Psychology Today, Education Dive, and Chicago Tribune.
1,226 per month
Take Fake News by the Reins
Ad value: $10,098.90
30M UVPM
Looking for a Brand
Ambassador? Hire a Teacher
Ad value: $3,737.88
16M UVPM
The New Healthcare Bill Could Worsen
the Stigma of Special Education
$9,562.38
12M UVPM
How and Why the Arts Support
Language Learning and Cognition
Ad value: $5,450.78
13.7M UVPM
How to Get More Girls
Interested in STEM Fields
Ad value: $1,156.77
5.03M UVPM
Why Parents Should Check Twice
Before Offering Holiday Sweets
Ad Value: $211.65
920K UVPM
Why STEM Toys Should be on
Your List for the Holidays
Ad value: $18,496.43
23M UVPM
After Parkland, Where
Do We Go from Here?
Ad value: $506.82
1.1M UVPM
Arming Teachers Won’t Help
Our Educator Shortage
Ad value: $19,249.18
23.9M UVPM
