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The Circa Interactive Top 5

By August 2, 2013 No Comments

Issue# 1
Circa Interactive’s bi-weekly list of the top five articles and blog posts from around the web geared specifically for higher eduction marketers.
1) Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study] 
Jessica Lee discusses Google’s recent release of their quarterly higher education search analysis and provides insight into demand trends, ppc, and local implications of the higher education search market.
[via searchenginewatch.com] —
2) Some of the best higher education copywriting for admissions 
A closer look the messaging and writing styles of university admissions departments, East vs West style…
[via uofadmissionsmarketing.com] —
3) The Top 10 Ways to Generate Traffic and Leads for an Online Degree Program 
Robert Lee provides an overview of the top 10 channels an online degree program can utilize, weighing ease of implementation, cost, and effectiveness.
[via higheredmarketingjournal.com] —
4) A few excellent higher education information request forms 
Lead forms can make or break a program’s conversion rate, and takes a look at those who are doing it well.
[via uofadmissionsmarketing.com] —
5) Campus – Do We Under Market Our Most Important Asset?
Kyle James examines how you can use your most obvious asset to gain a competitive advantage.
[via http://doteduguru.com]

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