What is A/B Testing? Have you ever wondered if a certain piece of content on your website is performing to its full potential? If the…
Aidan McGarthMarch 23, 2018
In higher education search PPC marketing, call extensions can be a valuable asset, enabling prospective students to speak with an admissions or enrollment advisor with just a…
Andrew GlasserJuly 19, 2017
I remember the days when you needed a ".edu" email address in order to set up a Facebook profile - heck, looking back on it,…
Andrew GlasserFebruary 16, 2017
Within higher education, digital marketers are lucky, because we have access to professors who are thought leaders on the cutting edge of their respective field.…
Joseph LapinApril 20, 2016
It’s no secret that the race for social media success is on, but making sure your program has the edge to engage both current and…
Tami CruzNovember 11, 2015
Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual…
Clayton DeanJune 22, 2015
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