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SEO

2021 Guide: How to Get Your Website on Top of Google

10 SEO Tactics to Get Your Website on Top of Google Whether you’re a higher education institution, a law firm, or a company in any…
Sean Taylor
Sean TaylorAugust 2, 2019
Paid Media

5 Ways To Achieve Your Student Enrollment Goals With Paid Advertising

Today’s students expect their educational institutions to match the digital experience they receive from other service providers. Meeting these expectations can mean achieving your student…
Farzin Espahani
Farzin EspahaniJuly 19, 2019
Digital MarketingSEO

Understanding the Value of A/B Testing

What is A/B Testing? Have you ever wondered if a certain piece of content on your website is performing to its full potential? If the…
Aidan McGarth
Aidan McGarthMarch 23, 2018
Content DevelopmentLead Generation

5 Qualities of High-Converting College Websites

At Circa Interactive we're fortunate to work with a few outstanding partners. Below, our friends over at Finalsite put together five useful tips to increase…
Team Contributor
Team ContributorSeptember 8, 2017
Paid Media

Mobile PPC for Higher Education: AdWords Call Extensions

In higher education search PPC marketing, call extensions can be a valuable asset, enabling prospective students to speak with an admissions or enrollment advisor with just a…
Andrew Glasser
Andrew GlasserJuly 19, 2017
BrandingContent DevelopmentPaid Media

5 Tips for Writing Ad Copy in Facebook for Higher Education

I remember the days when you needed a ".edu" email address in order to set up a Facebook profile - heck, looking back on it,…
Andrew Glasser
Andrew GlasserFebruary 16, 2017
Digital PR

5 Reasons Why Digital Public Relations Should be a Part of Your Marketing Budget

Within higher education, digital marketers are lucky, because we have access to professors who are thought leaders on the cutting edge of their respective field.…
Joseph Lapin
Joseph LapinApril 20, 2016
Social Media

4 Ways To Boost Your University’s Social Media Engagement

It’s no secret that the race for social media success is on, but making sure your program has the edge to engage both current and…
Tami Cruz
Tami CruzNovember 11, 2015
Lead Generation

How to generate quality Higher Education leads using quizzes

Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual…
Clayton Dean
Clayton DeanJune 22, 2015
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