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Students entering a university Digital MarketingLead Generation

3 Creative Ways to Attract Students to Your College

How to Market a College in 2020 It’s no secret that the COVID-19 pandemic has led to a huge disruption in higher education. Students who…
Martyna Lapinskaite
Martyna LapinskaiteOctober 1, 2020
Digital PR

How to Write a Media Pitch: Examples and Strategies [2021]

4 Types of Media Pitch Examples Pitching compelling storylines and sources are the crux of any PR strategy. In the higher education digital marketing space,…
Caroline Khalili
Caroline KhaliliJune 10, 2020
Digital PR

The Beginner’s Guide to Cision [2021]

Cision Tutorial, Tactics, and Tips With SEO professionals putting greater emphasis on links, PR has become a critical component in attaining top ranks. Whether you’re…
Lindsey Baumann
Lindsey BaumannMay 25, 2020
Lead Generation

Using AI to Reach Students and Increase Enrollments

Webinar: How Artificial Intelligence Will Change the Way Universities Engage and Enroll Students: August 7th, 11AM PST. It’s no secret that competition among higher education institutions…
Circa Interactive
Circa InteractiveJuly 24, 2018
Lead Generation

Become the Conversion Hero in Your Institution’s Marketing and Recruitment Story

The Secrets of Storytelling Webinar: June 19th, 11AM PST Enrollment numbers are dropping and there is a need for new, innovative strategies. Top-rated, highly esteemed…
Circa Interactive
Circa InteractiveJune 13, 2018
Digital Marketing

15 Higher Education Digital Marketing Strategies for 2018

Every day, universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education…
Circa Interactive
Circa InteractiveApril 6, 2018
Content DevelopmentDigital Marketing

5 Ways to Keep Your Readers Engaged

The average reader will view your article for 15 seconds or less. You may have drawn them in with your headline, but are they going…
George Bradley
George BradleyFebruary 16, 2018
Digital MarketingHigher Education News

Learnings (and Mistakes) that Have Shaped My Communications Career in Higher Education

With almost 20 years on the marketing and communications side of higher education, I’ve learned a great deal from key stakeholders and my brilliant teams.…
Team Contributor
Team ContributorJanuary 12, 2018
Higher Education News

13 Higher Education Marketing Conferences in 2018

With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology…
Tyler Cooper
Tyler CooperDecember 6, 2017
Design

Why Designers in Higher Ed Need to Simplify Their Ads

A few months ago, I watched an episode of Abstract--a series of documentaries about the art of design. The episode focused on Christoph Niemann, an…
Gaby Brambila
Gaby BrambilaOctober 11, 2017
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