Public relations has always played an integral role in helping businesses and nonprofits to achieve their goals. But in today’s search-engine-reliant world, digital PR know-how…
Joseph LapinJanuary 4, 2018
Higher Education Marketing experts are projecting chatbots to be the future of communication between schools and potential students. For many universities, improving communication with students…
Tyler PutzSeptember 6, 2017
Higher Education Marketing Challenges Today in the United States there are approximately 5,300 colleges and universities. With such a large number of schools, todays higher…
Martyna LapinskaiteAugust 18, 2017
In the world of search engine optimization and ranking factors, the most important correlation to search engine result page (SERP) rankings was found to be…
Austin AndersonAugust 3, 2017
Pitching compelling story lines and sources are the crux of any PR strategy. In the higher education digital marketing space, we leverage the expertise of professors…
Caroline KhaliliJuly 24, 2017
In higher education search PPC marketing, call extensions can be a valuable asset, enabling prospective students to speak with an admissions or enrollment advisor with just a…
Andrew GlasserJuly 19, 2017
In the competitive field of digital public relations, it is a constant struggle to create pitches that stand out to your desired audience. Reporters and…
Shannon FaloticoJune 23, 2017
Higher education marketers often balance a number of responsibilities and objectives as they aim to continually attract more students to apply and attend their university.…
Guest ContributorJune 2, 2017
Every major development in technology has provided universities with new ways to tell their story, as well as attract and interact with potential students. Take…
Tyler PutzMay 16, 2017
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