digital marketingdigital prsocial mediasocial media and higher edtrends to watchUncategorized

5 Tips for Engaging with Reporters on Twitter

With two thirds of Americans using social media to get their news, it’s no surprise that those who report the news also utilize and participate in…

Lindsey BaumannSeptember 28, 2018

communicationdigital pr

The Role of the Newspaper in Digital PR

The development of technology has driven some to believe the newspaper is outdated. However, newspapers, in all formats, still reach 69 percent of the total…

George BradleyApril 27, 2018

admissionscommunicationContentDesigndigital marketingdigital prHigher Ed Content MarketingHigher Ed Lead Generationhigher education ppcLink BuildingOnline Educationsocial media and higher ed

15 Higher Education Digital Marketing Strategies for 2018

Every day, universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education…

Circa InteractiveApril 6, 2018

communicationContentdigital pr

5 Ways to Keep Your Readers Engaged

The average reader will view your article for 15 seconds or less. You may have drawn them in with your headline, but are they going…

George BradleyFebruary 16, 2018

digital marketingdigital prHigher Education SEOLink Buildingtrends to watch

How to Use Digital PR to Influence Organic Rankings

Public relations has always played an integral role in helping businesses and nonprofits to achieve their goals. But in today’s search-engine-reliant world, digital PR know-how…

Joseph LapinJanuary 4, 2018

digital pr

The Beginner’s Guide to Cision

With SEO professionals putting greater emphasis on links, PR has become a critical component in attaining top ranks. Whether you’re using PR for link building…

George BradleyNovember 2, 2017

digital prHigher Ed Content MarketingInfographicssocial media and higher edtrends to watchVideo Marketing

5 Higher Education Marketing Strategies

Every day universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education…

Frederic LeeAugust 30, 2017

digital prHigher Ed Content Marketing

How to Write a Media Pitch (with Examples)

Pitching compelling story lines and sources are the crux of any PR strategy. In the higher education digital marketing space, we leverage the expertise of professors…

Caroline KhaliliJuly 24, 2017

digital prHigher Ed Content MarketingUncategorized

6 Do’s and Do Not's of Digital Public Relations

In the competitive field of digital public relations, it is a constant struggle to create pitches that stand out to your desired audience. Reporters and…

Shannon FaloticoJune 23, 2017

Contentdigital prInfographicstrends to watch

What Cision’s 2017 State of the Media Report Tells Us About the Future of PR

With the media landscape constantly evolving, it's essential that all PR practitioners are aware of current trends and shifts in order to remain at the…

Ariana RomioApril 19, 2017