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Digital PR

How to Write a Media Pitch: Examples and Strategies [2021]

4 Types of Media Pitch Examples Pitching compelling storylines and sources are the crux of any PR strategy. In the higher education digital marketing space,…
Caroline Khalili
Caroline KhaliliJune 10, 2020
Digital PR

The Beginner’s Guide to Cision [2021]

Cision Tutorial, Tactics, and Tips With SEO professionals putting greater emphasis on links, PR has become a critical component in attaining top ranks. Whether you’re…
Lindsey Baumann
Lindsey BaumannMay 25, 2020
Digital PR

2021 Digital PR Strategies, Examples and Functions

What is Digital PR or Digital Public Relations? Digital PR is the future of public relations. The digital world has changed massively over the last…
George Bradley
George BradleyDecember 23, 2019
Digital PR

How to be a Journalist in Higher Education Public Relations

Journalists are well-known for asking insightful, thought-provoking questions during interviews. But did you know this practice can also be used to promote your organization’s long-term…
Connor Christiansen
Connor ChristiansenJuly 26, 2019
Digital PR

5 Best Practices for Effective Help A Reporter Out (HARO) Pitching

Traditional PR pitching took a targeted turn with the widespread popularity of Help A Reporter Out (HARO), the world’s largest network sourcing platform made by…
Alyssa Susnjara
Alyssa SusnjaraApril 17, 2019
Digital PR

5 Tips for Engaging with Reporters on Twitter

With two thirds of Americans using social media to get their news, it’s no surprise that those who report the news also utilize and participate in…
Lindsey Baumann
Lindsey BaumannSeptember 28, 2018
Digital PR

The Role of the Newspaper in Digital PR

The development of technology has driven some to believe the newspaper is outdated. However, newspapers, in all formats, still reach 69 percent of the total…
George Bradley
George BradleyApril 27, 2018
Digital Marketing

15 Higher Education Digital Marketing Strategies for 2018

Every day, universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education…
Circa Interactive
Circa InteractiveApril 6, 2018
Content DevelopmentDigital Marketing

5 Ways to Keep Your Readers Engaged

The average reader will view your article for 15 seconds or less. You may have drawn them in with your headline, but are they going…
George Bradley
George BradleyFebruary 16, 2018
Digital PR

How to Use Digital PR to Influence Organic Rankings

(more…)
Joseph Lapin
Joseph LapinJanuary 4, 2018
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