Category: content marketing
The Power of Student Testimonials
Student testimonials add SEO value to your websites and authenticity to your advertising. Get started creating student profiles today with these tips.
Read MoreAI in Content Marketing: How Artificial Intelligence Is Transforming Higher Ed Marketing
Discover how AI is being used in higher ed content marketing, and explore strategies to maximize its value and avoid pitfalls.
Read MoreHow to Develop a Student Persona: Strategies and Examples
Persona-based marketing is a tried-and-true tool for customer acquisition, and higher education is no exception.
Read MoreHow to Tailor Content to Nontraditional Students
A strong content strategy is essential for attracting nontraditional students to your institution’s website. Explore higher education content marketing ideas.
Read MoreHow to Market to College Students: Attracting Prospective Students With Your Website
Understanding how to market to college students isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. Keep in mind that today’s college-bound students may be the most cost-conscious, practical, and savvy consumers you’ve ever courted.
Read MoreCreative Ways to Increase College Enrollment at Your Institution
Learn why higher education institutions should start utilizing new technologies to attract prospective students attention and stand out from competitors.
Read MoreBlogger Outreach Emails: Persuasive Writing Techniques
Find out how persuasive writing techniques can help perfect blogger outreach emails to become more effective at link building.
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