Over the past few years working in higher education marketing, one thing’s become clear: too many universities are throwing insane amounts of money into marketing…
Clayton DeanMarch 14, 2014
During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa. The Conversion Formula provides a way for marketers…
Robert LeeFebruary 7, 2014
As I wrote in an earlier post about the importance of search marketing for online degree programs, Generation Z is going to soon dominate colleges…
Clayton DeanApril 10, 2013
Establishing and maintaining relationships online is crucial for Internet marketers. These relationships are the backbone to link building and advertising techniques, as well as determine…
Frederic LeeApril 2, 2013