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Digital PR

8 Ways to Get the Most out of Your Press Release

As I discussed in my previous article, press releases can be an extremely effective tool when you are looking to promote an event or news…
George Bradley
George BradleySeptember 14, 2016
AnalyticsHigher Education News

Case Study: How One Degree Program Increased Their Lead-Flow by 902%

Over the past few years working in higher education marketing, one thing’s become clear: too many universities are throwing insane amounts of money into marketing…
Clayton Dean
Clayton DeanMarch 14, 2014
Lead Generation

Using AI to Reach Students and Increase Enrollments

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place…
yulietrg
yulietrgFebruary 14, 2014
Lead Generation

Landing Page Conversion Formula in Higher Education Part 2: Value Proposition

During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa. The Conversion Formula provides a way for marketers…
Robert Lee
Robert LeeFebruary 7, 2014
Social Media

Social Media and Higher Education – Tips for Success and Who’s Doing It Right

As I wrote in an earlier post about the importance of search marketing for online degree programs, Generation Z is going to soon dominate colleges…
Clayton Dean
Clayton DeanApril 10, 2013
Digital MarketingProject Management

Building Online Relationships: An Integral Part of Higher Education Internet Marketing

Establishing and maintaining relationships online is crucial for Internet marketers. These relationships are the backbone to link building and advertising techniques, as well as determine…
Frederic Lee
Frederic LeeApril 2, 2013
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