The higher education marketing landscape is evolving quicker than most can keep up, which means digital marketing professionals must work to stay on the cutting edge of technology and trends. Higher ed marketing conferences are a great way to do that.

With so many new ideas entering the marketing landscape at any given time, you can count on seeing immense changes in the “perfect” marketing strategy from year to year. In the past few years alone, the industry has seen significant updates to marketing and social platforms across the web. These include new features on Instagram and Snapchat, as well as marketing platform updates on Facebook and Adwords.

We’ve seen universities experiment with user-generated content, video marketing, and even virtual reality. The possibilities in the higher education marketing landscape are endless and conferences like the ones below are an invaluable way to get ahead of the trends and connect with like-minded industry professionals.

Many of these conferences have shifted to virtual conferences or postponed.

2020 Higher Education Marketing Conferences

Traffic and Conversion Summit

The Traffic and Conversion Summit is highly beneficial for all digital marketers. The official focus for 2020 has not yet been released, but in the past few years there’s been a large focus on conversion breakthroughs in a variety of different channels. If you are running any kind of paid campaign in higher education,  you need to make your way to San Diego for this information-packed conference. 

When: Feb 24-28, 2020
Where: San Diego, California

UPCEA Annual Conference

The UPCEA Annual Conference is the most significant assembly of thought leaders and practitioners today in the field of professional, continuing, and online education. The conference convenes deans and other senior university leaders, key staff, and teams responsible for the management, administration, and growth of professional, continuing, and online education programs. Attendees will find targeted sessions on the most pressing topics in the field today – including federal policy, finance and operations, marketing and enrollment management, instructional design, noncredit programs, alternative credentialing, and more. 

Circa will be attending! Remember to stop by and say hello.

When: Mar 18-20, 2020
Where: Boston, Massachusetts

Adobe Summit

Become an expert in being an experience-led business. Known as one of the largest digital marketing conferences today, the Adobe Summit offers more than 250 sessions and labs across specialized tracks with hands-on learning using Adobe’s marketing platform. You can make connections with other digital marketers in the same space and industry all while learning cutting-edge digital marketing and trends for the future.

When: Mar 29- Apr 2, 2020
Where: Las Vegas, Nevada

NAGAP Graduate Enrollment Management Summit

NAGAP’s Graduate Enrollment Management Summit features dynamic speakers and is designed with numerous educational sessions to meet everyone’s needs – whether they’re new in graduate admissions and graduate enrollment management, a seasoned veteran, or somewhere in between. The educational sessions will provide new approaches and creative strategies across a variety of topics related to our field, including admissions policies and processes, career and staff development, graduate student support and financial aid, legal and ethical issues, marketing and recruitment, student services, and others.

Circa will be attending! Remember to stop by and say hello.

When: Apr 22, 2020
Where: Orlando, Florida

SMX London

Digital marketers continue to hone their skills in search marketing and search engine optimization, and the SMX London conference in 2020 is a powerful tool to further their education. Created by Search Engine Land, this international conference is sure to impress with a variety of workshops, expos, and cutting-edge presentations. SMX London is located at 155 Bishopsgate on Liverpool Street in London.

When: May 19-20, 2020
Where: London, England

Digital Growth Unleashed

This conference should be of interest to all those who are in higher education marketing based on its tagline alone – “Optimizing The Complete Customer Journey.” As marketers, we all know that getting students to our site is only half the battle. At Digital Growth Unleashed you will learn how to create the most compelling user experiences on your website and how to get the most out of each user. Not only will you learn the best tactics, but you will also be introduced to emerging technology that will help you along the way. 

When: Jun 1-3, 2020
Where: Las Vegas, Nevada

[Virtual] #PSWEB 2020

Here’s a bit about what you can expect from the PSWEB virtual conference this summer:

  • Warm, welcoming, laid-back community of higher ed web + digital + social media practitioners.
  • Monday July 13: the opportunity to amp up your digital skillset with half-day pre-conference workshops.
  • Tuesday July 14 & Wednesday July 15: 2 days of 40-minute online breakout sessions offered by colleagues and practitioners

When: Jul 13-14, 2020
Where: Shifted to virtual conference

[Virtual] eduWeb Digital Summit

This Fall comes the annual eduWeb Digital Summit which offers tracks for any type of higher education professional. These tracks range from email marketing to data analytics, mobile design and strategy. A variety of valuable workshops and networking events are offered to attendees to this innovative conference located at the Snowbird Resort in Utah.

When: Aug 3-5, 2020
Where: Shifted to virtual conference

[Virtual] VidCon

If you haven’t noticed, videos are becoming more and more popular in the digital marketing world. In higher education, it’s quite common to run into them on landing pages and as ads on social media. Learn the ins and outs of creating videos for the internet at this unique conference. Attending Vidcon will likely put you two steps ahead of your competition. 

When: Every Tues- Sat, 2020
Where: Shifted to virtual conference

SMX Advanced 

This fast-paced digital marketing conference put on by Search Engine Land is designed for experienced marketers. If you are looking to skip the basic questions and dive head-first into some fast-paced sessions, this is the conference for you. Here you will learn a wide range of cutting-edge SEO and SEM tactics that will help advance your expertise. 

When: Oct 5-6, 2020
Where: Berlin, Germany

Content Marketing World

If you’ve spent any amount of time in digital marketing, then you likely know how important content marketing is. The Content Marketing World conference in Cleveland is jam-packed with speakers who are experts in content marketing. Here you will learn everything you need to know to build a content marketing strategy that will grow your school’s program or client’s program and inspire your audience. 

When: Oct 13-16, 2020
Where: Cleveland, Ohio

[Virtual] HighEdWeb

In Arkansas this fall, higher education professionals can attend the HighEdWeb Annual Conference, a conference created by and for all higher education professionals who want to explore the web and digital’s role in their organization. From developers, marketers and programmers, to managers, designers and writers (and all team members in-between), we come together to explore and find solutions for the unique issues around digital at colleges and universities — because we know that the impact of digital extends far beyond divisional or department lines. With 100+ diverse sessions, outstanding keynotes and workshops, and time to connect with the best community around, the HighEdWeb Annual Conference offers affordable, valuable professional development for everyone.

When: Oct 18-20, 2020
Where: Shifted to virtual conference

AMA Symposium for the Marketing of Higher Education

This 3-day on-site event features 48 general lecture sections decided upon by a blind committee. It will focus on the best marketing strategies to achieve higher enrollment rates, a competitive advantage, and maintain financial strength. If you’re a marketer in the higher education space, this conference is a must-attend.

When: Nov 15-18, 2020
Where: Chicago, Illinois

Online Learning Consortium Accelerate 

OLC Accelerate is devoted to driving quality online learning, advancing best practice guidance and accelerating innovation in learning for academic leaders, educators, administrators, digital learning professionals and organizations around the world.

Circa will be attending! Remember to stop by and say hello.

When: Nov 17-20, 2020
Where: Orlando, Florida

Are you attending any of these conference? Drop us a line and let's schedule a time to chat!

George Bradley
George Bradley has been part of the Circa Interactive team for five years. He graduated from Plymouth University in England with a Master of Science in Marketing Management and Strategy. As PR manager, George is passionate about creating high-level opportunities for professors within national publications and continuing to develop the strategy and performance of our PR team. You can follow George on Twitter @george_m_b.
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