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Circa Interactive
AnalyticsPaid Media

Improving Your Facebook PPC Results with Remarketing

Facebook Ads have proven to be an indispensable asset for generating prospective student leads to the degree programs we market. I can’t imagine how different…
Andrew Glasser
Andrew GlasserMarch 23, 2016
AnalyticsPaid Media

7 Tips for Maximizing Facebook Ad Performance

In the realm of social media marketing, Facebook Ads is a real powerhouse for accelerating towards your PPC goals. Here are seven best practices you…
Andrew Glasser
Andrew GlasserDecember 2, 2015
Digital MarketingPaid Media

Five Reasons Why Retargeting Is Essential for Your Higher Ed Marketing Strategy

Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
Clayton Dean
Clayton DeanOctober 14, 2015
Paid Media

How to Effectively Construct a Facebook Promoted Post

Ten years after it’s founding in 2005, Facebook could not have predicted its impact on the modern world. The company transformed our relationships, constructed a…
Jordan Opel
Jordan OpelSeptember 1, 2015
Paid Media

A Higher Education Marketer’s Guide to Conversion Rate Optimization: Paid Social

Social Media Marketing (SMM) has become an indispensable resource for generating prospective students for higher education institutions; however, it isn’t the two-buck-per-acquisition solution it was when Facebook…
Andrew Glasser
Andrew GlasserAugust 17, 2015
Paid Media

Five Ways to Target Potential Students with LinkedIn Paid Ads

While LinkedIn’s network of working professionals and job seekers isn’t comparable in size to Facebook, it has introduced an advertising platform that is logical and…
Robert Lee
Robert LeeMay 13, 2015
Paid Media

PPC in Higher Education: The Potential Benefits of Pinterest & Promoted Pins

At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can…
Andrew Glasser
Andrew GlasserJanuary 26, 2015
Paid Media

Understand The Right Type of Keywords to Bid on When Setting Up an Adwords Campaign (Don’t Rely On A Google Rep)

Setting up a brand new Adwords campaign can be a complicated process, and much time and effort has to go into keyword research and account…
Robert Lee
Robert LeeSeptember 23, 2013
Digital MarketingHigher Education NewsPaid Media

The Importance of Search Marketing for Online Degree Programs

In the past few years, search marketing has become an integral part of most marketing strategies, especially in the higher education vertical.  The number of…
Clayton Dean
Clayton DeanFebruary 12, 2013
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