Facebook Ads have proven to be an indispensable asset for generating prospective student leads to the degree programs we market. I can’t imagine how different…
Andrew GlasserMarch 23, 2016
Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
Clayton DeanOctober 14, 2015
Ten years after it’s founding in 2005, Facebook could not have predicted its impact on the modern world. The company transformed our relationships, constructed a…
Jordan OpelSeptember 1, 2015
Social Media Marketing (SMM) has become an indispensable resource for generating prospective students for higher education institutions; however, it isn’t the two-buck-per-acquisition solution it was when Facebook…
Andrew GlasserAugust 17, 2015
While LinkedIn’s network of working professionals and job seekers isn’t comparable in size to Facebook, it has introduced an advertising platform that is logical and…
Robert LeeMay 13, 2015
At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can…
Andrew GlasserJanuary 26, 2015
Setting up a brand new Adwords campaign can be a complicated process, and much time and effort has to go into keyword research and account…
Robert LeeSeptember 23, 2013
In the past few years, search marketing has become an integral part of most marketing strategies, especially in the higher education vertical. The number of…
Clayton DeanFebruary 12, 2013