Facebook Ads have proven to be an indispensable asset for generating prospective student leads to the degree programs we market. I can’t imagine how different…
Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
Ten years after it’s founding in 2005, Facebook could not have predicted its impact on the modern world. The company transformed our relationships, constructed a…
Social Media Marketing (SMM) has become an indispensable resource for generating prospective students for higher education institutions; however, it isn’t the two-buck-per-acquisition solution it was when Facebook…
While LinkedIn’s network of working professionals and job seekers isn’t comparable in size to Facebook, it has introduced an advertising platform that is logical and…
At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can…
In the past few years, search marketing has become an integral part of most marketing strategies, especially in the higher education vertical. The number of…