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Content DevelopmentLead Generation

Leveraging Current and Former Students in Higher Education Internet Marketing

At times, marketing managers may be left scratching their heads when deciding how to attract more students towards their programs. While the Higher Education Marketing…
Frederic Lee
Frederic LeeMay 12, 2014
Lead Generation

Landing Page Conversion Formula in Higher Ed Part 3: Incentives, Friction, and Anxiety

During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa, and we focused specifically on Motivation. Our second…
Robert Lee
Robert LeeApril 29, 2014
Lead Generation

Using AI to Reach Students and Increase Enrollments

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place…
yulietrg
yulietrgFebruary 14, 2014
Lead Generation

Landing Page Conversion Formula in Higher Education Part 2: Value Proposition

During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa. The Conversion Formula provides a way for marketers…
Robert Lee
Robert LeeFebruary 7, 2014
Lead Generation

Utilizing the Landing Page Conversion Formula in Higher Education – Part 1 – Motivation

Higher Education, and specifically online Higher Education, is an extremely competitive industry. According to a recent study completed by WordStream, the keyword category “Degree” came…
Robert Lee
Robert LeeNovember 19, 2013
Lead Generation

4 Tips for Getting the Most Out of Landing Pages – Higher Education Edition

When we begin working with a degree program, we often get asked "what can we do right now to improve the performance of our marketing…
Clayton Dean
Clayton DeanAugust 27, 2013
Lead GenerationSEO

SEO Best Practices for Lead Generation in Higher Education

The following best practices are a great starting point for any university that is looking to launch a new or optimize an existing degree program.…
Robert Lee
Robert LeeAugust 20, 2013
Lead Generation

The Top 10 Ways to Generate Traffic and Leads for an Online Degree Program

The following top 10 list analyzes a variety of different ways to drive traffic and leads for an online degree program. The options were scored…
Robert Lee
Robert LeeJuly 26, 2013
Lead Generation

Should I Use My Marketing Budget to Buy Leads from Education Portals or Directories?

One of the toughest questions to answer when marketers search for places to invest their degree program budgets is whether or not leads should be…
Robert Lee
Robert LeeApril 25, 2013
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