At times, marketing managers may be left scratching their heads when deciding how to attract more students towards their programs. While the Higher Education Marketing…
Frederic LeeMay 12, 2014
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place…
yulietrgFebruary 14, 2014
During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa. The Conversion Formula provides a way for marketers…
Robert LeeFebruary 7, 2014
Higher Education, and specifically online Higher Education, is an extremely competitive industry. According to a recent study completed by WordStream, the keyword category “Degree” came…
Robert LeeNovember 19, 2013
When we begin working with a degree program, we often get asked "what can we do right now to improve the performance of our marketing…
Clayton DeanAugust 27, 2013
The following best practices are a great starting point for any university that is looking to launch a new or optimize an existing degree program.…
Robert LeeAugust 20, 2013
The following top 10 list analyzes a variety of different ways to drive traffic and leads for an online degree program. The options were scored…
Robert LeeJuly 26, 2013
One of the toughest questions to answer when marketers search for places to invest their degree program budgets is whether or not leads should be…
Robert LeeApril 25, 2013