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Digital MarketingHigher Education NewsLead Generation

5 Higher Education Marketing Strategies

Every day universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education…
Frederic Lee
Frederic LeeAugust 30, 2017
Content DevelopmentLead Generation

Using Online Calendars to Boost Recruitment

Higher education marketers often balance a number of responsibilities and objectives as they aim to continually attract more students to apply and attend their university.…
Team Contributor
Team ContributorJune 2, 2017
Digital MarketingLead GenerationSocial Media

A Guide To Leveraging Reddit For Higher Education Marketers

It’s no secret that social media has become a staple for modern digital marketing, but many marketers often forget to add Reddit to the mix.…
Tami Cruz
Tami CruzOctober 6, 2016
Lead Generation

Need More Student Inquiries? Start Building Relationships

Relationships in digital marketing are rooted in effective communication and trust. Developing long-term relationships with university stakeholders, students and alumni, and a slew of media…
Frederic Lee
Frederic LeeAugust 10, 2016
Lead GenerationSocial Media

5 Tips for Reaching Prospective Students On Twitter

With over 350,000 tweets sent per minute and 500 million tweets sent per day, Twitter is considered by many to be one of the best…
Tyler Putz
Tyler PutzMay 3, 2016
Lead Generation

How to Leverage the Marketing Funnel to Generate More Students

In this post, you will learn: 1) Why the marketing funnel is important in higher education 2) How the marketing funnel is changing 3) How…
Clayton Dean
Clayton DeanFebruary 16, 2016
Lead GenerationSocial Media

5 Tips to Drive Prospective Students to Your University with Pinterest’s Promoted Pins

On January 1, 2015, Pinterest expanded its Promoted Pins beta by making it available to all U.S.-based companies. Many marketers saw this as an exciting…
Jared Cossaboom
Jared CossaboomDecember 8, 2015
Lead Generation

Why a Multi-Channel Digital Marketing Approach is Crucial to Student Generation

In the current competitive climate of higher education, having a cohesive, comprehensive, and diversified marketing approach is essential in digital marketing. While each marketing avenue or…
Caroline Khalili
Caroline KhaliliNovember 6, 2015
Lead Generation

How to generate quality Higher Education leads using quizzes

Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual…
Clayton Dean
Clayton DeanJune 22, 2015
Lead Generation

Two Effective Ways to Generate More Leads for Your Online Program on a Limited Budget

Each fiscal year it’s the same drill: you're handed a marketing budget from finance, walk back to your office, and try to figure out how…
Clayton Dean
Clayton DeanApril 9, 2015
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