How to Market a College in 2020 It’s no secret that the COVID-19 pandemic has led to a huge disruption in higher education. Students who…
Martyna LapinskaiteAugust 18, 2017
It’s no secret that social media has become a staple for modern digital marketing, but many marketers often forget to add Reddit to the mix.…
Tami CruzOctober 6, 2016
Relationships in digital marketing are rooted in effective communication and trust. Developing long-term relationships with university stakeholders, students and alumni, and a slew of media…
Frederic LeeAugust 10, 2016
With over 350,000 tweets sent per minute and 500 million tweets sent per day, Twitter is considered by many to be one of the best…
Tyler PutzMay 3, 2016
In this post, you will learn: 1) Why the marketing funnel is important in higher education 2) How the marketing funnel is changing 3) How…
Clayton DeanFebruary 16, 2016
On January 1, 2015, Pinterest expanded its Promoted Pins beta by making it available to all U.S.-based companies. Many marketers saw this as an exciting…
Jared CossaboomDecember 8, 2015
In the current competitive climate of higher education, having a cohesive, comprehensive, and diversified marketing approach is essential in digital marketing. While each marketing avenue or…
Caroline KhaliliNovember 6, 2015
Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual…
Clayton DeanJune 22, 2015
Each fiscal year it’s the same drill: you're handed a marketing budget from finance, walk back to your office, and try to figure out how…
Clayton DeanApril 9, 2015