In the competitive field of digital public relations, it is a constant struggle to create pitches that stand out to your desired audience. Reporters and…
Shannon FaloticoJune 23, 2017
With the media landscape constantly evolving, it's essential that all PR practitioners are aware of current trends and shifts in order to remain at the…
Ariana RomioApril 19, 2017
Crafting a pitch that reinforces a professor's value to a spectrum of audiences is no simple task, but in order to do so PR professionals…
Guest ContributorDecember 21, 2016
In the higher education industry, digital public relations is a new yet important approach for any SEO strategy. By leveraging traditional public relations strategies for the…
Joseph LapinNovember 17, 2016
As any PR or communications professional knows, pitching is the single most important skill to possess. While there are various approaches and styles to this,…
Caroline KhaliliSeptember 29, 2016
As I discussed in my previous article, press releases can be an extremely effective tool when you are looking to promote an event or news…
George BradleySeptember 14, 2016
Within higher education, digital marketers are lucky, because we have access to professors who are thought leaders on the cutting edge of their respective field.…
Joseph LapinApril 20, 2016
Developing strong and mutually beneficial relationships with reporters and editors is crucial to being successful in digital public relations, and it can make the job…
George BradleyMarch 2, 2016