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Digital PR

How to Use Digital PR to Influence Organic Rankings

(more…)
Joseph Lapin
Joseph LapinJanuary 4, 2018
Content DevelopmentDigital PRSEO

Blogger Outreach Emails: Persuasive Writing Techniques

As we all know, how something is phrased is often more important than what is actually being said. If you leverage blogger outreach emails as…
Keilah Keiser
Keilah KeiserAugust 10, 2017
Digital PR

6 Do’s and Do Not’s of Digital Public Relations

In the competitive field of digital public relations, it is a constant struggle to create pitches that stand out to your desired audience. Reporters and…
Shannon Falotico
Shannon FaloticoJune 23, 2017
Digital PR

What Cision’s 2017 State of the Media Report Tells Us About the Future of PR

With the media landscape constantly evolving, it's essential that all PR practitioners are aware of current trends and shifts in order to remain at the…
Ariana Romio
Ariana RomioApril 19, 2017
Digital PR

PR Pitch Strategy: 4 Must-Do’s When Pitching Your Professor

Crafting a pitch that reinforces a professor's value to a spectrum of audiences is no simple task, but in order to do so PR professionals…
Team Contributor
Team ContributorDecember 21, 2016
Digital PR

The Value of Digital Public Relations: SEO Case Study for Computer Science Master’s Online

In the higher education industry, digital public relations is a new yet important approach for any SEO strategy. By leveraging traditional public relations strategies for the…
Joseph Lapin
Joseph LapinNovember 17, 2016
Digital PR

The Anatomy of a PR Pitch – How to Structure & Standardize Pitching Across Your Team

As any PR or communications professional knows, pitching is the single most important skill to possess. While there are various approaches and styles to this,…
Caroline Khalili
Caroline KhaliliSeptember 29, 2016
Digital PR

8 Ways to Get the Most out of Your Press Release

As I discussed in my previous article, press releases can be an extremely effective tool when you are looking to promote an event or news…
George Bradley
George BradleySeptember 14, 2016
Digital PR

5 Reasons Why Digital Public Relations Should be a Part of Your Marketing Budget

Within higher education, digital marketers are lucky, because we have access to professors who are thought leaders on the cutting edge of their respective field.…
Joseph Lapin
Joseph LapinApril 20, 2016
Digital PR

5 Tips for Successful Media Relations

Developing strong and mutually beneficial relationships with reporters and editors is crucial to being successful in digital public relations, and it can make the job…
George Bradley
George BradleyMarch 2, 2016
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