For the past decade, digital marketing agencies and experts around the world have emphasized the phrase “Content is King,” but even to this day, a…
Austin AndersonFebruary 23, 2017
Student blogging is an excellent way to get your students involved with working behind the scenes as well as getting real life work experience in…
Guest ContributorJune 30, 2016
What is a White Paper? What are its Benefits? Before we get started explaining how to build a white paper, it’s important that we first…
Austin AndersonMarch 29, 2016
Great stories are all about conflict. Audiences care about stories and characters because they want to see a journey or a struggle to overcome a problem.…
Joseph LapinDecember 18, 2014
As outlined in the previous post, the competitiveness of online higher education marketing is at an all time high, and in order to stand out…
Frederic LeeSeptember 30, 2014
At times, marketing managers may be left scratching their heads when deciding how to attract more students towards their programs. While the Higher Education Marketing…
Frederic LeeMay 12, 2014
Finding new ways to attract viewers has always been a challenge in the SEO world. When it comes down to it, ranking a website in…
Jordan OpelMarch 27, 2014
2014 is the year of shareable content. If a business wishes to develop their brand online, taking the time to create quality and engaging content…
Frederic LeeJanuary 16, 2014
Content marketing is a strong component to any Internet marketing campaign, and is especially important in the competitive field of higher education. We have discussed…
Frederic LeeAugust 12, 2013