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Content Development

Increasing Web Traffic: Content Strategies to Achieve Marketing Goals

For the past decade, digital marketing agencies and experts around the world have emphasized the phrase “Content is King,” but even to this day, a…
Austin Anderson
Austin AndersonFebruary 23, 2017
BrandingContent DevelopmentPaid Media

5 Tips for Writing Ad Copy in Facebook for Higher Education

I remember the days when you needed a ".edu" email address in order to set up a Facebook profile - heck, looking back on it,…
Andrew Glasser
Andrew GlasserFebruary 16, 2017
Content Development

The Do’s and Don’ts of Student Blogging

Student blogging is an excellent way to get your students involved with working behind the scenes as well as getting real life work experience in…
Team Contributor
Team ContributorJune 30, 2016
Content Development

Writing a White Paper By Repurposing Content

What is a White Paper? What are its Benefits? Before we get started explaining how to build a white paper, it’s important that we first…
Austin Anderson
Austin AndersonMarch 29, 2016
BrandingContent DevelopmentDesign

Storytelling in Higher Education Marketing

Great stories are all about conflict. Audiences care about stories and characters because they want to see a journey or a struggle to overcome a problem.…
Joseph Lapin
Joseph LapinDecember 18, 2014
Content DevelopmentDigital PR

Leveraging Research and Faculty in HigherEd Internet Marketing

As outlined in the previous post, the competitiveness of online higher education marketing is at an all time high, and in order to stand out…
Frederic Lee
Frederic LeeSeptember 30, 2014
Content DevelopmentLead Generation

Leveraging Current and Former Students in Higher Education Internet Marketing

At times, marketing managers may be left scratching their heads when deciding how to attract more students towards their programs. While the Higher Education Marketing…
Frederic Lee
Frederic LeeMay 12, 2014
Content Development

The Value in Video

Finding new ways to attract viewers has always been a challenge in the SEO world. When it comes down to it, ranking a website in…
Jordan Opel
Jordan OpelMarch 27, 2014
BrandingContent DevelopmentSEO

Increase University Brand Awareness: Shareable Content

2014 is the year of shareable content. If a business wishes to develop their brand online, taking the time to create quality and engaging content…
Frederic Lee
Frederic LeeJanuary 16, 2014
Content Development

Higher Ed Content Marketing: 10 Types of Content

Content marketing is a strong component to any Internet marketing campaign, and is especially important in the competitive field of higher education. We have discussed…
Frederic Lee
Frederic LeeAugust 12, 2013
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