Webinar: How Artificial Intelligence Will Change the Way Universities Engage and Enroll Students: August 7th, 11AM PST. It’s no secret that competition among higher education institutions…
Every day, universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education…
With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology…
What is Program Market Research? The goal of program market research is to understand the competition, demand, and trends for specific programs or courses within…
Higher Education Marketing experts are projecting chatbots to be the future of communication between schools and potential students. For many universities, improving communication with students…
Higher Education Marketing Challenges Today in the United States there are approximately 5,300 colleges and universities. With such a large number of schools, todays higher…
Higher education marketers often balance a number of responsibilities and objectives as they aim to continually attract more students to apply and attend their university.…
Relationships in digital marketing are rooted in effective communication and trust. Developing long-term relationships with university stakeholders, students and alumni, and a slew of media…
In the current competitive climate of higher education, having a cohesive, comprehensive, and diversified marketing approach is essential in digital marketing. While each marketing avenue or…
Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
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