Webinar: How Artificial Intelligence Will Change the Way Universities Engage and Enroll Students: August 7th, 11AM PST. It’s no secret that competition among higher education institutions…
Circa InteractiveJuly 24, 2018
With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology…
Tyler CooperDecember 6, 2017
What is Program Market Research? The goal of program market research is to understand the competition, demand, and trends for specific programs or courses within…
Robert LeeSeptember 18, 2017
Higher Education Marketing experts are projecting chatbots to be the future of communication between schools and potential students. For many universities, improving communication with students…
Tyler PutzSeptember 6, 2017
Higher Education Marketing Challenges Today in the United States there are approximately 5,300 colleges and universities. With such a large number of schools, todays higher…
Martyna LapinskaiteAugust 18, 2017
Higher education marketers often balance a number of responsibilities and objectives as they aim to continually attract more students to apply and attend their university.…
Guest ContributorJune 2, 2017
Relationships in digital marketing are rooted in effective communication and trust. Developing long-term relationships with university stakeholders, students and alumni, and a slew of media…
Frederic LeeAugust 10, 2016
In the current competitive climate of higher education, having a cohesive, comprehensive, and diversified marketing approach is essential in digital marketing. While each marketing avenue or…
Caroline KhaliliNovember 6, 2015
Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
Clayton DeanOctober 14, 2015
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