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AdmissionsCommunicationDigital MarketingWebinar

Using AI to Reach Students and Increase Enrollments

Webinar: How Artificial Intelligence Will Change the Way Universities Engage and Enroll Students: August 7th, 11AM PST. It’s no secret that competition among higher education institutions…
Circa Interactive
Circa InteractiveJuly 24, 2018
AdmissionsCommunicationContentDesignDigital MarketingDigital PRHigher Ed Content MarketingHigher Ed Lead GenerationHigher Education PPCLink BuildingOnline EducationSocial Media and Higher Education

15 Higher Education Digital Marketing Strategies for 2018

Every day, universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education…
Circa Interactive
Circa InteractiveApril 6, 2018
higher education digital marketing conferences 2018 AdmissionsOnline Education

13 Higher Education Marketing Conferences in 2018

With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology…
Tyler Cooper
Tyler CooperDecember 6, 2017
AdmissionsDigital MarketingHigher Ed Lead GenerationLaunching An Online ProgramOnline Education

Education Market Research Tips for Programs in Higher Ed and K-12

What is Program Market Research? The goal of program market research is to understand the competition, demand, and trends for specific programs or courses within…
Robert Lee
Robert LeeSeptember 18, 2017
Chatbots & the Future of Communication AdmissionsHigher Ed Lead GenerationTrends to Watch

Higher Education Marketing: Why Chatbots are the Future of Communication

Higher Education Marketing experts are projecting chatbots to be the future of communication between schools and potential students. For many universities, improving communication with students…
Tyler Putz
Tyler PutzSeptember 6, 2017
AdmissionsHigher Ed Content Marketing

3 Creative Ways to Attract Prospective Students to Your College

Higher Education Marketing Challenges Today in the United States there are approximately 5,300 colleges and universities. With such a large number of schools, todays higher…
Martyna Lapinskaite
Martyna LapinskaiteAugust 18, 2017
higher education marketing 2017 AdmissionsHigher Ed Content MarketingUncategorized

Using Online Calendars to Boost Recruitment

Higher education marketers often balance a number of responsibilities and objectives as they aim to continually attract more students to apply and attend their university.…
Guest Contributor
Guest ContributorJune 2, 2017
Admissions

Need More Student Inquiries? Start Building Relationships

Relationships in digital marketing are rooted in effective communication and trust. Developing long-term relationships with university stakeholders, students and alumni, and a slew of media…
Frederic Lee
Frederic LeeAugust 10, 2016
AdmissionsContentDigital PRHigher Ed Content MarketingHigher Education SEO

Why a Multi-Channel Digital Marketing Approach is Crucial to Student Generation

In the current competitive climate of higher education, having a cohesive, comprehensive, and diversified marketing approach is essential in digital marketing. While each marketing avenue or…
Caroline Khalili
Caroline KhaliliNovember 6, 2015
AdmissionsHigher Ed Lead GenerationHigher Education PPCRetargeting

Five Reasons Why Retargeting Is Essential for Your Higher Ed Marketing Strategy

Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
Clayton Dean
Clayton DeanOctober 14, 2015
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