What is Program Market Research? The goal of program market research is to understand the competition, demand, and trends for specific programs or courses within…
Robert LeeSeptember 18, 2017
During the presidential debates, many candidates have decided to dedicate a substantial amount of their talking points to addressing the state of the higher education…
Robert LeeOctober 26, 2015
While LinkedIn’s network of working professionals and job seekers isn’t comparable in size to Facebook, it has introduced an advertising platform that is logical and…
Robert LeeMay 13, 2015
During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa, and we focused specifically on Motivation. Our second…
Robert LeeApril 29, 2014
During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa. The Conversion Formula provides a way for marketers…
Robert LeeFebruary 7, 2014
Higher Education, and specifically online Higher Education, is an extremely competitive industry. According to a recent study completed by WordStream, the keyword category “Degree” came…
Robert LeeNovember 19, 2013
Setting up a brand new Adwords campaign can be a complicated process, and much time and effort has to go into keyword research and account…
Robert LeeSeptember 23, 2013
The following best practices are a great starting point for any university that is looking to launch a new or optimize an existing degree program.…
Robert LeeAugust 20, 2013
The following top 10 list analyzes a variety of different ways to drive traffic and leads for an online degree program. The options were scored…
Robert LeeJuly 26, 2013