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Digital MarketingHigher Education News

How Higher Education Marketers are Navigating COVID-19

How to plan your marketing efforts and campaigns during the COVID-19 crisis With the rapidly developing Covid-19 pandemic, many colleges, universities, and their partners are…
Robert Lee
Robert LeeApril 15, 2020
Digital Marketing

Education Market Research Tips for Programs in Higher Ed and K-12

What is Program Market Research? The goal of program market research is to understand the competition, demand, and trends for specific programs or courses within…
Robert Lee
Robert LeeSeptember 18, 2017
Digital Marketing

3 Tips for Finding Blog Topics For Your Degree Program: Advanced Strategies To Get Your University Organic Visibility

One of the core challenges that many higher education marketers run into is how to increase the online visibility of the programs that they manage.…
Robert Lee
Robert LeeFebruary 24, 2016
Digital MarketingHigher Education News

Understanding Demand For An Online Degree Program Through a Market Feasibility Study

During the presidential debates, many candidates have decided to dedicate a substantial amount of their talking points to addressing the state of the higher education…
Robert Lee
Robert LeeOctober 26, 2015
Paid Media

Five Ways to Target Potential Students with LinkedIn Paid Ads

While LinkedIn’s network of working professionals and job seekers isn’t comparable in size to Facebook, it has introduced an advertising platform that is logical and…
Robert Lee
Robert LeeMay 13, 2015
Lead Generation

Landing Page Conversion Formula in Higher Ed Part 3: Incentives, Friction, and Anxiety

During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa, and we focused specifically on Motivation. Our second…
Robert Lee
Robert LeeApril 29, 2014
Lead Generation

Landing Page Conversion Formula in Higher Education Part 2: Value Proposition

During our first post we were introduced to the Conversion Formula, a heuristic created by Marketing Sherpa. The Conversion Formula provides a way for marketers…
Robert Lee
Robert LeeFebruary 7, 2014
Lead Generation

Utilizing the Landing Page Conversion Formula in Higher Education – Part 1 – Motivation

Higher Education, and specifically online Higher Education, is an extremely competitive industry. According to a recent study completed by WordStream, the keyword category “Degree” came…
Robert Lee
Robert LeeNovember 19, 2013
Paid Media

Understand The Right Type of Keywords to Bid on When Setting Up an Adwords Campaign (Don’t Rely On A Google Rep)

Setting up a brand new Adwords campaign can be a complicated process, and much time and effort has to go into keyword research and account…
Robert Lee
Robert LeeSeptember 23, 2013
Lead GenerationSEO

SEO Best Practices for Lead Generation in Higher Education

The following best practices are a great starting point for any university that is looking to launch a new or optimize an existing degree program.…
Robert Lee
Robert LeeAugust 20, 2013
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