Hit enter to search or ESC to close
Circa InteractiveCirca InteractiveCirca Interactive
  • Solutions
    • Branding & Storytelling
    • Education Technology
    • Higher Ed Lead Generation
    • Recruitment Management
  • Tactics
    • AI Chat
    • Analytics
    • Brand & Content Development
    • Digital PR
    • Lead Nurturing
    • Paid Media
    • Program Feasibility
    • SEO
    • Social Media
    • Web Development
  • About Us
  • Case Studies
    • American University School of Education
    • California Western School of Law
    • Tulane University
    • UCF Healthcare
  • Higher Ed Marketing Journal
    • Analytics Articles
    • Branding Articles
    • Content Development Articles
    • Digital Marketing Articles
    • Digital PR Articles
    • Lead Generation Articles
    • Paid Media Articles
    • SEO Articles
  • Let’s Talk
  • Careers
Circa Interactive
BrandingDigital Marketing

A Guide to Understanding Audiences and Creating Personas in Higher Education

First developed in the 80’s by Alan Cooper, a software engineer, audience personas have become a key element to any successful design program or marketing…
Clayton Dean
Clayton DeanJune 10, 2016
Lead Generation

How to Leverage the Marketing Funnel to Generate More Students

In this post, you will learn: 1) Why the marketing funnel is important in higher education 2) How the marketing funnel is changing 3) How…
Clayton Dean
Clayton DeanFebruary 16, 2016
Digital MarketingPaid Media

Five Reasons Why Retargeting Is Essential for Your Higher Ed Marketing Strategy

Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
Clayton Dean
Clayton DeanOctober 14, 2015
Digital MarketingHigher Education News

Online Nursing Degrees: a prescription for online success

In the rush to go online, many universities take a “ready, fire, aim” approach, launching programs that are ultimately unsuccessful due to poor planning, underestimating…
Clayton Dean
Clayton DeanJune 25, 2015
Lead Generation

How to generate quality Higher Education leads using quizzes

Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual…
Clayton Dean
Clayton DeanJune 22, 2015
Lead Generation

Two Effective Ways to Generate More Leads for Your Online Program on a Limited Budget

Each fiscal year it’s the same drill: you're handed a marketing budget from finance, walk back to your office, and try to figure out how…
Clayton Dean
Clayton DeanApril 9, 2015
Circa NewsHigher Education News

Higher Ed Marketing Journal Year in Review – 2014

2014 is coming to an end and what a year it has been.  Through the many Google algorithm updates and new challenges around every turn in the…
Clayton Dean
Clayton DeanDecember 23, 2014
Digital MarketingHigher Education News

The Challenges & Realities of Higher Education Digital Marketing

Digital marketing in the world of higher education is as competitive as ever and doesn’t look to be easing up anytime soon.  It’s becoming increasingly…
Clayton Dean
Clayton DeanAugust 22, 2014
Analytics

Using Google Analytics in Higher Education to Influence Marketing Decisions

              By: Linda Watson, Rollins College I recently presented a session on Google Analytics at the Hannon Hill, Cascade…
Clayton Dean
Clayton DeanApril 29, 2014
AnalyticsHigher Education News

Case Study: How One Degree Program Increased Their Lead-Flow by 902%

Over the past few years working in higher education marketing, one thing’s become clear: too many universities are throwing insane amounts of money into marketing…
Clayton Dean
Clayton DeanMarch 14, 2014
1 2 3 Next
  • Join the
    Higher Ed Marketing
    Journal Newsletter.

  • This field is for validation purposes and should be left unchanged.

Categories

  • Analytics
  • Branding
  • Circa News
  • Content Development
  • Design
  • Digital Marketing
  • Digital PR
  • Higher Education News
  • Lead Generation
  • Paid Media
  • Project Management
  • SEO
  • Social Media
  • Uncategorized

Recent Posts

  • How to Launch an Online Degree Program
  • How to Do an SEO Audit: 7 Steps to Improve Your Site
  • How to Write Good Facebook Ad Copy
  • How Does U.S. News Rank Colleges?
  • 3 Creative Ways to Attract Students to Your College
  • Do Employers Take Online College Degrees Seriously? 7 Employers Tell All

Solutions

  • Branding & Storytelling
  • Education Technology
  • Higher Ed Lead Generation
  • Recruitment Management

Tactics

  • AI Chat
  • Analytics
  • Brand & Content Development
  • Digital PR
  • Lead Nurturing
  • Paid Media
  • Program Feasibility
  • SEO
  • Social Media
  • Web Development

Case Studies

Higher Ed Marketing Journal

  • Analytics Articles
  • Branding Articles
  • Content Development Articles
  • Digital Marketing Articles
  • Digital PR Articles
  • Lead Generation Articles
  • Paid Media Articles
  • SEO Articles

Call Us: ‪(866) 758-3484‬

Email Us: team@circaedu.com

4993 Niagara Ave. Suite 200, San Diego, CA 92107

Copyright © 2020 Circa Interactive

Privacy Policy

  • Solutions
    • Branding & Storytelling
    • Education Technology
    • Higher Ed Lead Generation
    • Recruitment Management
  • Tactics
    • AI Chat
    • Analytics
    • Brand & Content Development
    • Digital PR
    • Lead Nurturing
    • Paid Media
    • Program Feasibility
    • SEO
    • Social Media
    • Web Development
  • About Us
  • Case Studies
    • American University School of Education
    • California Western School of Law
    • Tulane University
    • UCF Healthcare
  • Higher Ed Marketing Journal
    • Analytics Articles
    • Branding Articles
    • Content Development Articles
    • Digital Marketing Articles
    • Digital PR Articles
    • Lead Generation Articles
    • Paid Media Articles
    • SEO Articles
  • Let’s Talk
  • Careers
  • LET’S TALK!

    Drop us a line and we will get back to you as soon as possible.

  • This field is for validation purposes and should be left unchanged.
  • LET’S TALK!

    Drop us a line and we will get back to you as soon as possible.

  • This field is for validation purposes and should be left unchanged.

Thank you for your request.

Our team is reviewing your submission, and a team member will be reaching out to you soon.

    • Join the
      Higher Ed Marketing
      Journal Newsletter.

      Get trending industry insight
      straight to your inbox.