First developed in the 80’s by Alan Cooper, a software engineer, audience personas have become a key element to any successful design program or marketing…
Clayton DeanJune 10, 2016
Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
Clayton DeanOctober 14, 2015
In the rush to go online, many universities take a “ready, fire, aim” approach, launching programs that are ultimately unsuccessful due to poor planning, underestimating…
Clayton DeanJune 25, 2015
Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual…
Clayton DeanJune 22, 2015
Each fiscal year it’s the same drill: you're handed a marketing budget from finance, walk back to your office, and try to figure out how…
Clayton DeanApril 9, 2015
2014 is coming to an end and what a year it has been. Through the many Google algorithm updates and new challenges around every turn in the…
Clayton DeanDecember 23, 2014
Digital marketing in the world of higher education is as competitive as ever and doesn’t look to be easing up anytime soon. It’s becoming increasingly…
Clayton DeanAugust 22, 2014
By: Linda Watson, Rollins College I recently presented a session on Google Analytics at the Hannon Hill, Cascade…
Clayton DeanApril 29, 2014
Over the past few years working in higher education marketing, one thing’s become clear: too many universities are throwing insane amounts of money into marketing…
Clayton DeanMarch 14, 2014