First developed in the 80’s by Alan Cooper, a software engineer, audience personas have become a key element to any successful design program or marketing…
Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…
In the rush to go online, many universities take a “ready, fire, aim” approach, launching programs that are ultimately unsuccessful due to poor planning, underestimating…
Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual…
Digital marketing in the world of higher education is as competitive as ever and doesn’t look to be easing up anytime soon. It’s becoming increasingly…
Over the past few years working in higher education marketing, one thing’s become clear: too many universities are throwing insane amounts of money into marketing…