higher education ppcHigher Education SEO

A Guide to Understanding Audiences and Creating Personas in Higher Education

First developed in the 80’s by Alan Cooper, a software engineer, audience personas have become a key element to any successful design program or marketing…

Clayton DeanJune 10, 2016

Higher Ed Lead Generation

How to Leverage the Marketing Funnel to Generate More Students

In this post, you will learn: 1) Why the marketing funnel is important in higher education 2) How the marketing funnel is changing 3) How…

Clayton DeanFebruary 16, 2016

admissionsHigher Ed Lead Generationhigher education ppcRetargeting

Five Reasons Why Retargeting Is Essential for Your Higher Ed Marketing Strategy

Here is a scenario most higher education marketing professionals know too well: A prospective student visits your website or landing page, fails to convert into…

Clayton DeanOctober 14, 2015

Uncategorized

Online Nursing Degrees: a prescription for online success

In the rush to go online, many universities take a “ready, fire, aim” approach, launching programs that are ultimately unsuccessful due to poor planning, underestimating…

Clayton DeanJune 25, 2015

admissionsHigher Ed Lead Generation

How to generate quality Higher Education leads using quizzes

Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual…

Clayton DeanJune 22, 2015

Higher Ed Content MarketingHigher Ed Lead Generationhigher education ppc

Two Effective Ways to Generate More Leads for Your Online Program on a Limited Budget

Each fiscal year it’s the same drill: you're handed a marketing budget from finance, walk back to your office, and try to figure out how…

Clayton DeanApril 9, 2015

ContentFacebook for Higher EdHigher Ed Content MarketingHigher Education Newshigher education ppcHigher Education SEOsocial media and higher ed

Higher Ed Marketing Journal Year in Review – 2014

2014 is coming to an end and what a year it has been.  Through the many Google algorithm updates and new challenges around every turn in the…

Clayton DeanDecember 23, 2014

Facebook for Higher EdHigher Ed Content Marketinghigher education ppcHigher Education SEOOnline Educationsocial media and higher ed

The Challenges & Realities of Higher Education Digital Marketing

                  Digital marketing in the world of higher education is as competitive as ever and doesn’t look…

Clayton DeanAugust 22, 2014

AnalyticsHigher Ed Content MarketingHigher Education NewsHigher Education SEO

Using Google Analytics in Higher Education to Influence Marketing Decisions

              By: Linda Watson, Rollins College I recently presented a session on Google Analytics at the Hannon Hill, Cascade…

Clayton DeanApril 29, 2014

AnalyticsHigher Ed Lead GenerationHigher Education SEOLanding Pages for Education

Case Study: How One Degree Program Increased Their Lead-Flow by 902%

Over the past few years working in higher education marketing, one thing’s become clear: too many universities are throwing insane amounts of money into marketing…

Clayton DeanMarch 14, 2014