1. Research the Company It seems obvious, but you’d be surprised how many interviewees don’t do the necessary research on a prospective company before heading into an interview.…
Caroline KhaliliJune 20, 2018
Pitching compelling story lines and sources are the crux of any PR strategy. In the higher education digital marketing space, we leverage the expertise of professors…
Caroline KhaliliJuly 24, 2017
We’ve all had the feeling of being tired, stressed and burned out from work. The physical and emotional repercussions of work-related stress can be detrimental…
Caroline KhaliliMarch 16, 2017
As any PR or communications professional knows, pitching is the single most important skill to possess. While there are various approaches and styles to this,…
Caroline KhaliliSeptember 29, 2016
Digital public relations is a relatively new strategy used in digital marketing to increase organic rankings. It's a practice where higher education marketers utilize public relations techniques to leverage…
Caroline KhaliliFebruary 3, 2016
In the current competitive climate of higher education, having a cohesive, comprehensive, and diversified marketing approach is essential in digital marketing. While each marketing avenue or…
Caroline KhaliliNovember 6, 2015
As our team at Circa Interactive create social media calendars and content ideas for our higher education clients, we've come across countless other universities who are exceeding…
Caroline KhaliliFebruary 17, 2015
It’s no secret that the competition among higher education institutions is stiff. Having a meaningful online presence takes continuous work and nurturing on the part…
Caroline KhaliliOctober 7, 2014