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Circa Interactive
Digital PR

How to Write a Media Pitch: Examples and Strategies [2021]

4 Types of Media Pitch Examples Pitching compelling storylines and sources are the crux of any PR strategy. In the higher education digital marketing space,…
Caroline Khalili
Caroline KhaliliJune 10, 2020
Branding

Higher Education Branding: 4 Tactics for Telling Your University’s Story

Bring Higher Education Branding to Life Students today are bombarded with more options to advance their education than ever before. With nearly every institution now…
Caroline Khalili
Caroline KhaliliFebruary 20, 2020
Circa News

8 Key Interview Tips for Landing the Job

1. Research the Company It seems obvious, but you’d be surprised how many interviewees don’t do the necessary research on a prospective company before heading into an interview.…
Caroline Khalili
Caroline KhaliliJune 20, 2018
Digital PR

How to Get Published Online: Guest Articles

Having a guest article published on an industry-specific or national news site can be a great way to build on your thought leadership and promote…
Caroline Khalili
Caroline KhaliliJanuary 18, 2018
Project Management

How to Reduce and Manage Workplace Stress

We’ve all had the feeling of being tired, stressed and burned out from work. The physical and emotional repercussions of work-related stress can be detrimental…
Caroline Khalili
Caroline KhaliliMarch 16, 2017
Digital PR

The Anatomy of a PR Pitch – How to Structure & Standardize Pitching Across Your Team

As any PR or communications professional knows, pitching is the single most important skill to possess. While there are various approaches and styles to this,…
Caroline Khalili
Caroline KhaliliSeptember 29, 2016
Digital PR

5 Digital Public Relations Challenges and How to Overcome Them

Digital public relations is a relatively new strategy used in digital marketing to increase organic rankings. It's a practice where higher education marketers utilize public relations techniques to leverage…
Caroline Khalili
Caroline KhaliliFebruary 3, 2016
Lead Generation

Why a Multi-Channel Digital Marketing Approach is Crucial to Student Generation

In the current competitive climate of higher education, having a cohesive, comprehensive, and diversified marketing approach is essential in digital marketing. While each marketing avenue or…
Caroline Khalili
Caroline KhaliliNovember 6, 2015
Social Media

5 Must-Follow Higher Education Social Media Accounts

As our team at Circa Interactive create social media calendars and content ideas for our higher education clients, we've come across countless other universities who are exceeding…
Caroline Khalili
Caroline KhaliliFebruary 17, 2015
Design

5 Easy Tools to Take Your Higher Ed Visual Content to the Next Level

It’s no secret that the competition among higher education institutions is stiff. Having a meaningful online presence takes continuous work and nurturing on the part…
Caroline Khalili
Caroline KhaliliOctober 7, 2014
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