In higher education search PPC marketing, call extensions can be a valuable asset, enabling prospective students to speak with an admissions or enrollment advisor with just a…
Andrew GlasserJuly 19, 2017
Getting started with advertising on Facebook can be intimidating--especially for those with lackluster experience or an otherwise narrow purview of Facebook Ads. However, Boosted Posts are…
Andrew GlasserOctober 20, 2016
Facebook is an incredibly powerful platform, where marketers can seek and engage new prospects across a variety of business goals (purchases, lead generation, awareness, etc.).…
Andrew GlasserJuly 22, 2016
Facebook Ads have proven to be an indispensable asset for generating prospective student leads to the degree programs we market. I can’t imagine how different…
Andrew GlasserMarch 23, 2016
In the realm of social media marketing, Facebook Ads is a real powerhouse for accelerating towards your PPC goals. Here are seven best practices you…
Andrew GlasserDecember 2, 2015
Social Media Marketing (SMM) has become an indispensable resource for generating prospective students for higher education institutions; however, it isn’t the two-buck-per-acquisition solution it was when Facebook…
Andrew GlasserAugust 17, 2015
At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can…
Andrew GlasserJanuary 26, 2015
Beginning to analyze a school website can be a daunting task, but in the world of higher education online it’s a fundamental part of achieving…
Andrew GlasserNovember 11, 2014