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Mobile PPC for Higher Education: AdWords Call Extensions

In higher education search PPC marketing, call extensions can be a valuable asset, enabling prospective students to speak with an admissions or enrollment advisor with just a…
Andrew Glasser
Andrew GlasserJuly 19, 2017
Facebook for Higher EducationHigher Education PPCOnline EducationSocial Media and Higher EducationUncategorized

5 Tips for Writing Ad Copy in Facebook for Higher Education

I remember the days when you needed a ".edu" email address in order to set up a Facebook profile - heck, looking back on it,…
Andrew Glasser
Andrew GlasserFebruary 16, 2017
Uncategorized

Facebook Ads Tips and Tricks for Boosted Posts

  Getting started with advertising on Facebook can be intimidating--especially for those with lackluster experience or an otherwise narrow purview of Facebook Ads. However, Boosted Posts are…
Andrew Glasser
Andrew GlasserOctober 20, 2016
Facebook for Higher EducationHigher Ed Lead GenerationHigher Education PPCSocial Media and Higher Education

PPC Tips & Tricks: Facebook's Lookalike Audiences

Facebook is an incredibly powerful platform, where marketers can seek and engage new prospects across a variety of business goals (purchases, lead generation, awareness, etc.).…
Andrew Glasser
Andrew GlasserJuly 22, 2016
Facebook for Higher EducationHigher Ed Lead GenerationHigher Education PPCRetargetingUncategorized

Improving Your Facebook PPC Results with Remarketing

Facebook Ads have proven to be an indispensable asset for generating prospective student leads to the degree programs we market. I can’t imagine how different…
Andrew Glasser
Andrew GlasserMarch 23, 2016
AnalyticsFacebook for Higher EducationHigher Ed Lead GenerationHigher Education PPCSocial Media and Higher Education

7 Tips for Maximizing Facebook Ad Performance

In the realm of social media marketing, Facebook Ads is a real powerhouse for accelerating towards your PPC goals. Here are seven best practices you…
Andrew Glasser
Andrew GlasserDecember 2, 2015
AnalyticsHigher Ed Lead GenerationHigher Education PPC

A Higher Education Marketer’s Guide to Conversion Rate Optimization: Paid Social

Social Media Marketing (SMM) has become an indispensable resource for generating prospective students for higher education institutions; however, it isn’t the two-buck-per-acquisition solution it was when Facebook…
Andrew Glasser
Andrew GlasserAugust 17, 2015
Higher Education NewsHigher Education PPCSocial Media and Higher Education

PPC in Higher Education: The Potential Benefits of Pinterest & Promoted Pins

At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can…
Andrew Glasser
Andrew GlasserJanuary 26, 2015
AnalyticsHigher Education PPCHigher Education SEOLanding Pages for EducationLaunching An Online ProgramUncategorized

Tips on Becoming a Web-Analyst for Online Higher Ed

Beginning to analyze a school website can be a daunting task, but in the world of higher education online it’s a fundamental part of achieving…
Andrew Glasser
Andrew GlasserNovember 11, 2014

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