Improve Your University's Conversion Rate With These Higher Education PPC Tactics In the increasingly competitive world of higher education marketing, you want to make sure…
Both social outreach and higher education are now more than ever about ensuring a best-fit match between students and a college or university. What works…
In higher education search PPC marketing, call extensions can be a valuable asset, enabling prospective students to speak with an admissions or enrollment advisor with just a…
Getting started with advertising on Facebook can be intimidating--especially for those with lackluster experience or an otherwise narrow purview of Facebook Ads. However, Boosted Posts are…
Facebook is an incredibly powerful platform, where marketers can seek and engage new prospects across a variety of business goals (purchases, lead generation, awareness, etc.).…
Facebook Ads have proven to be an indispensable asset for generating prospective student leads to the degree programs we market. I can’t imagine how different…
Social Media Marketing (SMM) has become an indispensable resource for generating prospective students for higher education institutions; however, it isn’t the two-buck-per-acquisition solution it was when Facebook…
At the beginning of 2015, Pinterest made their promoted pins accessible to all advertisers, and now digital marketers are scrambling to figure out the benefits this service can…