When it comes to digital marketing, keyword research plays a big part in implementing an effective SEO strategy. Google and other search engines are evolving and becoming smarter in evaluating the best search results for the searched terms, so it’s no longer enough just to write content for blog posts, products, services, etc. without doing proper keyword research. Otherwise, content will be lost in the 20+ search engine result pages and nobody ever will find it.
If you are beginner and can’t afford any of the paid keyword research tools, then you’re probably wondering, “What is the best free keyword research tool?” If so then you’re in the right place. Below, I’ll share my top six favorite free keyword research tools and how to incorporate them in your content marketing.
Soovle is a great keyword research tool for beginners. It’s simple to use and will not take a long time to gather the keywords list to use for your blog post. Soovle provides autocomplete suggestions from the major search engines: Google, Wikipedia, Yahoo, Ebay, Youtube, Bing, Amazon, and more. Since its not a very advanced tool, I would suggest combining Soolve with another tool to get more information for your content. Since this tools provides data for multiple search engines, it can be a great option for someone who is looking to sell products on Ebay or Amazon.
Consider Google Trends as your inspiration for finding the next hot topic. By simply entering the keyword in the search bar, Google Trends provides over five years of data for that keyword and helps in identifying if that particular search term is still relevant for the consumer/reader. Google Trends is also popular for being a very customizable tool. It allows you to search for multiple terms at the same time, and data can be filtered by the country, period of time, different categories, and the type of search.
Google Trends not only analyzes historical data for the particular search terms, it also shows the interest by subregion and related queries. It’s a great way to identify if the content you’re planning to produce will be relevant to the audience you are trying to reach.
Google Suggest is another tool that is popular within the marketing industry and well known by frequent users of Google. To use Google Suggest, simply start typing keywords in the Google search box, and Google Suggest will autofills the search box with keywords that other people are looking for or they are related to your search query. It’s perfect for generating insights on popular search queries relating to your search term.
The Keywords Everywhere extension is a free keyword tool that can be easily installed on either Chrome or Firefox. Keywords Everywhere shows Google keyword search volume, cost per click, and competition data of keywords on multiple websites including the ones mentioned above Soovle and Google Suggest. With this extension you will no longer need to wonder which keywords to choose for your content as all the necessary data is presented.
SERPs is a fast and simple to use tool that is great for the beginners and experts. It provides related keywords for the searched term, volume, CPC, and value. SERPs shows all of this data on one page, allowing you to filter the results with secondary keywords and add them to the “Saved Results List,” which is downloadable in .csv format. Although, SERPs is a good tool to use for daily content creation, I would recommend taking their provided data on CPC and Value with a grain of salt by confirming the volume and difficulty with another keyword research tool.
Answer The Public is a very unique keyword research tool that provides questions containing the searched keyword. It can be very helpful for those looking to understand what people are asking for, what they are looking for, and what questions they have about that searched term. With such valuable insights, Answer the Public offers writers the opportunity to create content that could answer all of these questions. If the writer’s content is relevant, it might even be featured in the rich snippets in Google the next time someone searches for similar answers. This kind of content could provide great value for the business in every stage of the buyer’s journey. Answer the Public also includes results with prepositions for the long tail keyword opportunities and is friendly to Keywords Everywhere extensions mentioned earlier.
LSI stands for latent semantic indexing. LSI keywords are keywords related to the searched term that are semantically linked. If incorporated into your SEO strategy, then LSI keywords can increase organic traffic and improve rankings. By incorporating longtail keywords and semantic keywords to your blog posts, the content becomes more user friendly and sounds more natural than just trying to use all the high volume keywords.
Knowing how to choose and use keywords can help to increase organic traffic for your website. Although paid tools tend to over more advanced options, beginners, firms without big budgets and experts looking for alternatives can benefit from free keyword research tools.
If you now feel inspired to write some blog posts about your university but are not sure where to start, keep reading to find out 3 tips for finding blog topics for universities.
Martyna is a graduate from Vilnius University in Vilnius, Lithuania. With 2 years experience in digital marketing industry, Martyna adds in-depth understanding of on-page and local SEO to the Circa team. Her passion and continual education in SEO initiatives help contribute to Circa’s expanding higher education digital marketing presence.