Communicationdigital pr

5 Best Practices for Effective Help A Reporter Out (HARO) Pitching

Traditional PR pitching took a targeted turn with the widespread popularity of Help A Reporter Out (HARO), the world’s largest network sourcing platform made by…

AlyssaApril 17, 2019

Contentdigital marketingGuest ArticleMarketing

What is a Good ROI for a Digital Marketing Campaign?

Conversions are the goal. Whatever those may be – opt-ins to newsletters, providing an email address for more information, or actually making a purchase –…

Guest ContributorDecember 21, 2018

ContentGuest ArticleMarketing

6 of the Best Inbound Marketing Practices

Inbound marketing is the new age marketer style of thinking. Traditionally, clients were drained by hounding them with calls and pestering them until you got…

Guest ContributorDecember 11, 2018

CommunicationHigher Ed Lead GenerationOnline EducationStudent Testimonials

How to Increase Student Engagement On Your Website

Choosing  the right school is one of the most important decisions that prospective students and their parents make. No wonder the 2015 median earnings of…

Guest ContributorDecember 7, 2018

Contentdigital marketing

5 Ways to Refresh Your Content Marketing Campaign

If you have been running the same content marketing campaigns for over a year, you will likely have noticed that they are no longer yielding…

Guest ContributorNovember 21, 2018

communicationContentdigital marketing

The Power of Storytelling: Use Story to Create Your Digital Brand Strategy

In an ever-evolving digital and technical world, the marketing game has changed considerably. However, content still remains king in digital marketing. Businesses are now needing…

Kali BillsOctober 29, 2018

digital marketingdigital prsocial mediasocial media and higher edtrends to watchUncategorized

5 Tips for Engaging with Reporters on Twitter

With two thirds of Americans using social media to get their news, it’s no surprise that those who report the news also utilize and participate in…

Lindsey BaumannSeptember 28, 2018

digital marketingUncategorized

Future of Digital Marketing: 8 Experts Share Their Predictions

What's Next for the Future of Digital Marketing? Optimizing for voice search & mobile, leveraging artificial (AI) technologies, improving UX experience and content diversification will…

Tyler PutzAugust 3, 2018

admissionscommunicationdigital marketingwebinar

Using AI to Reach Students and Increase Enrollments

Webinar: How Artificial Intelligence Will Change the Way Universities Engage and Enroll Students: August 7th, 11AM PST. It’s no secret that competition among higher education institutions…

Circa InteractiveJuly 24, 2018

communicationhigher education ppcsocial media and higher ed

World Emoji Day: 3 Innovative Ways to Use Emojis In Digital Marketing

Happy World Emoji Day! Today is the day to celebrate the small, expressive images that the world uses to communicate every single day. Whether we…

Audrey WillisJuly 17, 2018