Lead Generation


 Increase Enrollments with High Quality Inquiries

 

Circa Interactive has extensive experience in lead generation in higher education. To successfully increase enrollments, it is vital that a university leverages the appropriate platforms to capture the attention of their target audience. Based on our higher education experience, Circa Interactive develops strategies that take advantage of organic, paid search and display advertising, offering unprecedented exposure to new high-quality prospects. Online degrees don’t just need more traffic they need more quality leads. 

Generating an increase in website traffic is great, but if successful landing pages or conversion elements are not in place the valuable marketing dollars and strategy implemented will not meet expectations. At the start of the project Circa Interactive will research, design and build stand-alone landing pages, free of external links and other distractions that are designed to guide prospective students down the conversion funnel. We aim to have these strategic landing pages in place before driving traffic through our lead generation sources: Pay-per-Click (PPC) and Search Engine Optimization (SEO).

Keyword-Based Search

When a potential student utilizes a search engine to find your specific degree program, your brand needs to show up in the search results. Circa will complete the upfront research to understand what keywords are the most relevant and provide the highest ROI for your degree program, and actively setup advertising campaigns bidding on these keywords. Keyword-based search can be utilized through the following two platforms:

  • Google Adwords
  • Bing Ads
Display Advertising

Utilizing advanced targeting tools to place your degree program in front of niche audience segments is a highly effective way to reach potential students. Through advanced audience segmentation options within Facebook and LinkedIn, as well as Remarketing options within Google and Facebook, your program will be positioned in front of a potential student even after their first brand interaction.

  • LinkedIn
  • Facebook
  • Google Display & Remarketing
  • Pinterest & Twitter
On-Page SEO Optimization

On-page SEO is the process of optimizing a website or web asset to ensure they are easily identifiable by major search engines including Google and Bing. These major search engines account for more than 95% of search traffic around the world so this process is vital to the overall success of a digital marketing campaign. Circa Interactive will implement an on-page SEO strategy that ensures that your website is optimized for the specific keywords that you target audience is searching for.

Off-Page SEO Optimization

Upon completion of the on-page SEO process, off-page SEO and link building efforts can begin. Link building is a powerful SEO tool which is the process of linking to the optimized web asset from other reputable websites. Search engines view these links in a positive way and use them as a ranking factor. As a web asset increases in ranking, they are placed in front of their target audience and their organic traffic increases. Elements of off-page SEO include infographic creation, high quality guest blogging, as well as faculty byline articles and expert commentary.

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