Who Are You, and Why Are You Different?
While our primary goal at Circa Interactive is to generate an increase in program inquiries as cost-effectively as possible, we also focus on identifying the unique attributes of your degree program and the core narrative that truly distinguishes your program from the rest. What makes your department and degree program different isn’t the fact that you’re 100% online or use cutting-edge learning technology. In reality, faculty, staff, alumni, and current students are your most unique assets and the main characters of your story that will help connect a prospective student to your brand. The understanding and connection created through strong brand awareness will enable your team to attract prospective students who are not only highly qualified but also drawn to the narrative that defines you. The more a prospect understands who you are and why you’re different, the less inclined they’ll be to choose another program or drop once enrolled.
In the digital world, brand awareness can come in many forms. Through our digital marketing and PR efforts, Circa Interactive’s goal is to ensure your brand and story are communicated effectively through the mediums most frequented by your highest-quality prospects. While our primary goal is to generate an increase in program inquiries as cost-effectively as possible, we also look for opportunities to share your story through the various platforms we utilize for lead and traffic generation, including:
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