Search Engine Optimization (SEO)

If You Can't Be Found Where Prospective Students Are Searching, Who Will Be?

Are You Visible Where Prospective Students Are Searching?


75% of Prospective Students Start Their Research On a Search Engine


Search Engine Optimization (SEO) is the website optimization strategy that places your degree program uppermost in the “organic” or “natural” search results delivered by Google, Bing or any other major search engine. Organic results are unpaid results that appear immediately below the paid advertisements at the top of the page. This is the most desirable placement for any search result, as the majority of Internet users click on these links first and most students begin their school research on major search engines, like Google. Getting into this preferred position requires innovative and effective SEO strategies – like those offered by Circa Interactive.

The SEO Process Is Made Up of Two Stages:

On-Page SEO

On-page SEO is the process of optimizing a website or web asset to ensure they are easily identifiable by major search engines including Google and Bing. On-page SEO is a foundational step in the process and must be completed prior to off-page SEO or link building efforts.

The on-page SEO process includes:

  • Keyword Research
  • Interlinking
  • Technical Audit
  • Content Creation

Off-Page SEO

At the core of SEO are links, which are utilized by Google to determine the trustworthiness and relevancy of a website. The higher number of links from trustworthy and relevant websites to yours, the higher you’ll rank in Google for key terms or phrases.

The off-page SEO process includes:

  • Manual Link Building
  • Blog Content Creation
  • Infographic Creation & Distribution
  • Digital PR

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