Pay-Per-Click (PPC)

The Quickest and Most Effective Lead Generation Platform for Your Degree Program

Immediately Position Yourself in Front Of Potential Students


Pay-per-click advertising (PPC) is a powerful branding and traffic generation tool that can drive relevant and targeted traffic, with a core benefit of providing immediate results for an online program. Paid advertising platforms have the ability to target specific audiences and segments, giving your school the opportunity to identify and attract high-quality prospects. PPC is an indispensable part of an Internet marketing campaign for any of your online degree programs, whether newly launched or well established. Circa Interactive employs a team of Google Adwords and Google Analytics professionals who have experience in managing successful, large-scale, higher education paid search campaigns that focus on lead generation and ROI.

Circa Interactive utilizes two types of pay-per-click advertising:

Keyword-Based Search

Google Adwords

Google Adwords offers a suite of advertising options, and should be the core focus of any paid advertising strategy. Keyword search provides marketers with an opportunity to bid on specific keywords that potential students are searching, and tends to produce the highest quality traffic.

Bing Ads

Bing Ads are a great complement to any Google Adwords campaign. While the volume of searches is much lower, Bing offers a lower cost-per-click (CPC), which can lead to a lower cost-per-lead (CPL).

Display Advertising

Facebook & LinkedIn

Paid advertising within Facebook and LinkedIn provides an excellent opportunity to position a program’s brand in front of potential students in a very targeted and efficient manner. For niche programs with defined audiences, a deep-dive analysis is completed to create student segments, each of which are based on information such as job titles, interests, and previous education. From there, sponsored posts and stories can be leveraged displaying the Ads within a user’s newsfeed and sidebar in both platforms.

Google Display Network

Display advertising can also be utilized to reach audiences that frequent websites that are relevant to the programs themselves. In addition, as many website visitors don’t convert on their first visit, remarketing is a useful strategy to ensure that past visitors are effectively reengaged.

Gmail Ads

Gmail Ads are Google’s newest addition to its advertising suite, and have shown to be an effective and cheaper option when it comes to targeting potential students. Similarly to contextual advertising, Gmail Ads can be set to target individuals based on online behavior, and have also proven to be highly affective when geo-targeted.

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