Digital PR & Content Marketing
Innovative Brand Awareness & Link Building Solutions
What Is Your Story?
Digital PR is a vital marketing strategy that enables a program to establish thought leadership, expand brand awareness, define program differentiators, and build quality backlinks for SEO that influence search rankings and act as vital trust signals for Google. With a focus on telling the stories that make the degree program and their professors unique, Circa Interactive’s innovative digital PR strategy leverages faculty knowledge and expertise to create high-quality branding and link-building opportunities. Your faculty members are major assets for your programs, so why not leverage their knowledge and expertise?
The following graphic breaks down Circa Interactive’s Digital PR strategy:
Byline Articles / Expert Commentary
Circa Interactive’s team of copywriters and former journalists understand how to translate complex research into content that connects with the mainstream media. Through a careful and thoughtful interview process with participating professors, our team develops article topics and expert commentary ideas based around a professor’s academic interests and research concentrations. We research and pitch editors, bloggers, and journalists at major publications in order to create media opportunities and build backlinks from highly credible and industry-specific websites. These opportunities create buzz around the program and build brand awareness, while further establishing the professors and the program as thought leaders.
Because professors’ research and the curriculum of individual university programs are so rich, our team transforms the common stories and trends surrounding a program’s niche into infographics. For several reasons, infographics are an essential tool in higher education marketing because they are comprehendible summations of the faculty member’s complex research and the program’s concentrations. The new digital media frontier is changing how people read and process information, and the use of images and data in creative ways is making it easier for your information and brand name to be recognized. Once the infographics are complete, we will pitch them to magazines, blogs, and social media accounts with large followings in order to create viral content and redirect individuals to the program’s website.
Our Team Has Placed Our Clients in the Following Publications:
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