Most higher education institutions are faced with a myriad of options when it comes to marketing a degree program. Yet without a complete understanding of each channel, it’s difficult to determine which marketing strategy is most effect in meeting your program’s enrollment goals. Each degree program and audience is different and has it’s own nuances, making the work of a higher education marketer that much more challenging. But the good news is that it doesn’t have to be. This quick guide is designed to provide you with solutions as you look to generate more programmatic inquiries, increase return-on-investment, promote brand awareness and most importantly, meet enrollment goals.
What you will learn
– Gain a better understanding of SEO and why it’s an ideal long-term investment.
– Learn why paid search is a quick and efficient lead generation source.
– See why social media and digital PR are vital to increasing brand awareness and thought leadership.