Search Engine Optimization (SEO) Case Study



The Challenge

NOVA Southeastern University’s Online Masters in Health Law program had very little search engine visibility, and it was difficult to source prospective students to exceed growing enrollment goals. Despite a highly talented team on campus, they lacked the resources to effectively deploy SEO best practices and lead-generation strategies.

Our Solution

Crafting a holistic SEO strategy from the ground up, the Circa team conducted extensive audience and keyword research to formulate a complete picture of what the program has to offer, who their audience is, and what search queries that audience is utilizing to search for a master’s of health law or a similar program. Armed with this information, the Circa team implemented on-page SEO elements to ensure the website was technically sound and identifiable by Google then proceeded to implement an aggressive six-month off-page SEO, or link building, strategy.



Circa’s SEO Strategy Generated:


300% Increase in Non-Branded New Visitor Traffic


630% Increase in Leads Generated (3- Month Period)


350 Organic Inquiries (3-Month Period)


  • Conversion Rate to Lead (Month 1) 2.5%
  • Conversion Rate to Lead (Month 3) 10%

Keywords in the Top 5 Search Results (Month 1)

Keywords in the Top 5 Search Results (Month 2)

Keywords in the Top 5 Search Results (Month 3)

Total Keyword Variations in the Top 10


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