Infographic Case Study 1


Infographic: STEM vs STEAM


 Infographic Overview

Science, technology, engineering, and mathematics (STEM) are at the center of attention in most U.S. public schools today. The focus on STEM fields was initiated to increase global competitiveness. However, it has left the arts languishing far off in the periphery. This graphic takes an unbiased look at the differences between STEM and STEAM and the benefits of each.

 Distribution Strategy

The distribution strategy for this infographic was extremely targeted, with our list of prospects mainly including teachers and education related professionals. As we started to see the infographic gain traction, we expanded our audience as it was clear general audiences found value in the graphic, too.



Results:

Social Shares

Pageviews

Unique, Industry-Specific Backlinks Generated (for SEO)

Featured In:


Infographic Case Study 2

 

Infographic: Why the U.S. STEM Initiative Shouldn’t Overlook Computer Science

 


 Infographic Overview

The United States has fallen from producing a quarter of the world’s global economic output to less than one fifth, while nations like China and India have rapidly caught up. There are many reasons for this trend, but one major factor is the lack of innovation in computer science, which is due to fewer computer science students. As the U.S. STEM initiative pushes on, many argue that computer science is being overlooked even though it may be the most important. This infographic explores why computer science shouldn’t be left out of the STEM initiative.

 

 Distribution Strategy

STEM is one of the biggest topics in education around the world, so the distribution strategy focused on STEM and computer science websites/blogs, as well as thought leaders and major writers at large publications who cover the topic.


Results:

Social Shares

Pageviews

Backlinks Generated (for SEO)

Featured In (Online):

 

Featured In (Print):

 


Are You Ready to Leverage the Power of Content Marketing?

Get Started Now