Why Designers in Higher Ed Need to Simplify Their Ads

A few months ago, I watched an episode of Abstract–a series of documentaries about the art of design. The episode focused on Christoph Niemann, an illustrator best known for designing covers of the New Yorker magazine. What I learned most from the episode was his use of abstraction. Niemann could look at the world around him and use Legos to create what he saw. These weren’t extravagant Lego cities; they were just taxis and buildings made of less than a handful of pieces. The idea was to boil down one object to its most simple parts, keeping only what makes that object recognizable.

What I took away from this: Abstracting your work helps you conceptualize better in the beginning of your project. Once you have the general look and feel of your graphic, it’s easier to see whether adding more detail would help or hurt your design. It’s important for all artists and designers to keep things simple because less often says more, especially in higher education. Here are some lessons for designers in higher ed to help create simpler, yet more effective ads and images.

Don’t Be Afraid of White Space

Whether we stay home and watch T.V., browse social media while waiting for a coffee, or simply just drive to work, we encounter dozens of advertisements everyday. The ad could be a billboard, a sponsored post, or an image on the side of a browser window. If you want to design an ad that will get someone to visit your website or convert to lead, it’s important to catch their attention first. The average social media user has a small attention span. In my opinion, this has less to do with an impatient attitude and more to do with how often we have to dismiss the countless, irrelevant ads we are swarmed with.

Designers in higher ed want the viewer to read what is on the ad, but cluttered text will most likely deter them from reading even a couple of words. White space is essential to getting someone’s attention. As a designer, you have to be aware of your structure. Imagine a border of unusable space so you keep text and graphics from looking messy. The largest message should have the largest amount of space around it. This will help the viewer focus on the importance seeing that it stands alone, appearing more powerful than the logo and any other text.

Be Concise With Your Message

Your focus should be on what you offer; who you are comes next. Ads come in many different sizes–some long, some tall, and others square. This requires compromising of art and text. The essential pieces to your puzzle should be your school’s name, the program or major, and the art associated with that round of ads. Your message should be another piece, but if your art goes well enough with the message then you won’t need the message there every time. Try to keep your graphics as simple as possible and try taking out a unique piece of it that helps all the ads work cohesively. This helps when a prospective student goes from Instagram to desktop or from Facebook to Gmail.

The ads will change size, but the viewer needs to remember it’s the same school targeting them. Whether they notice the ad consciously or subconsciously, it’s best to brand your specific ad so it becomes more familiar. If the art you’re using can’t be simplified any smaller to fit the smallest ads, try using the same colors or textures. It’s okay if all the ads look different, they just need to look like a family.

Stand Out

It’s essential that your school stands out from the other schools also marketing to the same prospective student. Throughout most of my senior year of high school, I was getting emails and letters from colleges around the United States and online; many I had never heard of.

There were a few things I was looking out for when deciding on a college to attend:

  • Excellent art and design programs
  • Help into a design career
  • City with a lot of available design jobs

The problem with most ads I received was the fact that they didn’t target my interest but were more general. Instead of a woman in her mid-20s sitting in the grass on her laptop, why not target my interest in art by showing actual art? An ad targeted towards my interests could show an artist working or it could be as simple as an interesting digital art piece made by an alumni.

How I Have Created Ads

American University wanted new marketing ads for their education programs. They already had a specific type of imagery and a strong message that went along with it. The illustration has mostly brand colors so it only made sense to keep up with that theme.

America University_learning disabilities_sm

The full design was pretty elaborate, but the most important elements were the raised hands to go with “raise your hand if you believe..” I tried to keep the message on sizes such as 320×50 px, but it just wasn’t looking right. The message was losing its impact the smaller it got. I had to compromise the message by replacing it with of a couple of the “raised hands.” This kept the theme consistent and hinted at the message.

The other problem with the graphic was that it was busy. I couldn’t use red, white, or blue for the text if it went over the imagery because it would get lost. I didn’t want to compromise the brand colors so red and blue shapes were used to block the imagery. This also worked to declutter the space around the text so that it could be read with more emphasis.

AmerUni_SPED_remarketing_320x50AmerUni_SPED_remarketing_320x100

AmerUni_SPED_remarketing_336x280AmerUni_SPED_remarketing_200x200AmerUni_SPED_remarketing_728x90AmerUni_SPED_remarketing_160x600

Conclusion

With every type of design, problem solving is crucial. If the imagery didn’t use brand colors, it would be okay to use colors based off of the imagery alone. As a designer, especially in higher ed, sometimes you don’t get a choice of what fonts, message, or imagery is going to be used. Clients may ask for something specific, but they also trust your design instinct. Go with your gut and make them see that what they want may not be what looks or works best.

 

meGabrielle Brambila is a graphic designer for Circa Interactive. She is a recent graduate from San Diego State University with experience working as a designer for an on-campus entrepreneurship organization. Her passion for illustration and photography inspire her to create something new and unique every day.

Education Market Research Tips for Programs in Higher Ed and K-12

What is Program Market Research?

The goal of program market research is to understand the competition, demand, and trends for specific programs or courses within a university or K-12 environment. Program market research can also provide insight into how a program or course should be designed based on current and future demand, in addition to how it should be positioned from a creative standpoint within the larger education market. This type of analysis can provide much more confidence to an organization that a program will be successful once launched.

Why is Higher Education Market Research and Program Feasibility Important?

The world of education has only gotten more competitive over the last ten years. With the rise of for-profit education, in addition to the adoption of online learning and MOOC’s, education has become both more accessible and more competitive. Prior to launching a new degree program or course, schools must complete a stringent market research analysis in order to ensure success.

Why is K-12 Market Research Important?

Completing market research for K-12 environments is important as it can shine light onto not only what is in demand from a course perspective, but also how it should be delivered. Classrooms continue to advance in regards to what medium subjects are delivered to students in, and keeping up with trends around how information is consumed by adolescents can be demanding. Market research for K-12 can ensure that the right programs and courses are created, which will in turn deliver education in a mode that is successful.

What is the Market Research Process?

The market research process can generally be broken down into three core sections, with each focusing on the three core principles of competition, demand, and trends.

1. Primary Research

Through a combination of qualitative strategies (focus groups and stakeholder interviews) and quantitative research, information is gathered around education drivers as well as large data sets upon which to formulate and execute plans. We follow a research trajectory that begins with qualitative findings that, in turn, inform cogent, useful surveys. We partner with an Ivy League university’s Survey Research Center to manage data-gathering efforts from hundreds or thousands of stakeholders to provide quick, efficient, and illuminating data with which to make decisions about online programs. Primary research tools include:

  • Surveys
  • Focus Groups
  • On ground program data

2. Competitive Analysis

Understanding the competition is an extremely important step in determining program viability. While understanding program demand is important, many times the barriers to entry and the cost to compete are too high to warrant an investment. Benchmarks are generally used to determine how a program or course stacks up compared to others, and can be a good way to determine ROI. Competitive research tools include:

  • Google trends data
  • Google keyword planner data
  • Keyword Spy (analyze competitors paid advertising strategies

3. Secondary Research

Looking to outside resources for insights into program demand can help ensure success. Compiling and analyzing data from existing resources, including the U.S. Census Bureau, the Bureau of Labor Statistics, the U.S. Department of Labor, local/state/regional agencies, IPEDS, job search web sites, and accrediting bodies can determine benchmarks and requirements, as well as short and long term labor market demands.

What Are the Best Market Research Tools?

There are a wide array of free and low-cost tools that are available to individuals looking to complete market research around a program. The following are just a handful of what is available:

  1. https://www.thinkwithgoogle.com/ – Insight into consumers via surveys, trends over time in search queries, and benchmarks for display related efforts.
  2. https://adwords.google.com/home/tools/keyword-planner/ – Understand the cost-per-click and search volume around core keywords that your potential audience might be searching.
  3. http://fedstats.sites.usa.gov/ – Centralized location for federal government data including insights into career and education data.
  4. https://www.surveymonkey.com/ – Complete surveys of core stakeholders and faculty.
  5. http://www.pewresearch.org/download-datasets/ – Large data sets to help provide insight into potential program target markets.

How Can Market Research Inform What to Introduce?

The insights acquired from program market research can shine light onto what programs to introduce based on demand and current competition. Insights from BLS data and other job related data can help to determine what types of degree programs are going to be, or are currently, in demand based on career data. Google trends and keyword data can inform how saturated a market is and can also illustrate how much it will cost from a marketing perspective to enroll a student.

How Can Market Research Be Used to Define Marketing Strategy?

The competitive analysis that is performed during program market research will also focus on the brands of the competition. With education continuing to get more competitive, having a brand that is unique in the market can help to attract students and lead to more organic PR. Insights from this analysis and internal stakeholder interviews will provide insight into what the creative messaging should be for the programs in addition to  what markets to enter and which demographics to target.

By completing a thorough program market research initiative, universities and schools will enter the program creation process more informed about what should be introduced and how it should be positioned within the market. This type of information will help to ensure program success and will also provide upfront insight into costs and metrics, which can prove to be instrumental during the planning and budgeting phase of a new launch.

 

Robert LeeRobert offers a decade of demonstrated digital marketing expertise, and he has provided results to clients both within and outside of higher education while working as an analyst, team lead, and director. He has planned and implemented digital marketing campaigns for a number of large universities throughout the United States, and he leads Circa on all aspects of client strategy. Before founding Circa Interactive, Robert led digital marketing teams at the higher education organization Embanet.

Three of the Best Books to Transform Your Digital Marketing Company

Over the last few years, our team has been looking for ways to transform our company, push our creative abilities, and ensure that we are constantly evolving to provide better results for our higher education clients. So, our leadership team asked a tough question: How do we ensure that we’re not getting stagnant? Well, the solution was pretty simple. We needed to learn from other professionals, inside and outside of digital marketing. We’re not in the higher education space simply because we believe there is an opportunity in the industry to provide better marketing efforts; we’re in higher education because we believe in the power of higher education. Therefore, we personally challenge ourselves and all of our employees to never stop learning, and I have read a few books that I think are important to help transform any digital marketing company.

1. Deep Work: Rules for Focused Success in a Distracted World

deep-work-cal-newport

Cal Newport, an Associate Professor of Computer Science at Georgetown University, asks a simple question in his new book, Deep Work: How can an invidual focus on the tasks that matter most? This is a question I have been pondering for a while. In the digital world, there are so many distractions, and our clients’ goals are big (rank #1 for computer science online), and they take sustained effort and creativity.

But when you break down the types of work that digital marketers have, it comes down to deep and shallow tasks. Shallow work consists of all the emails, the admin, the busy work that is necessary but doesn’t require a lot of brain power, and Deep Work consists of the big tasks that can move a company forward. For example, filing a report for your client on how many links you built in Q3 is a necessary task, but it’s somewhat superficial work. However, creating a strategy overview that will help that same client rank number one for a relevant student-generating keyword can directly impact a company’s bottom line.

Cal Naughton examines how to build a working life where there is more focus on the deep work. Some of the biggest takeaways from his book are as follows:

  • Social media is a distraction: Yes, I know this sounds like blasphemy. Even though digital marketers need to have a social presence and maintain the knowledge of trends, the constant chirps of tweets and notifications from Facebook and other platforms will distract you from deep, focused work. Turn off your notifications—or completely remove yourself from social media when you’re under a deadline or working on a big project.
  • Slack and other workplace communication platforms can be great, but they can also kill your productivity. If you’re on Slack, then you are probably aware of how many times you’re interrupted by a notification or a message. This constant form of communication helps teams stay connected, but it also distracts individuals. Turn off the Slack function or hit the snooze button and allow your mind to stay immersed in the bigger projects.
  • It’s important to think about focus as a muscle. It’s something you can train. The more you focus on deep work, the more your mind develops. You’re literally developing your neural circuitry. If you can focus on a task, you’re not just being more productive, you’re working on the very structure of your mind to perform at a higher level. Time productivity sessions and follow the Pomodoro technique.
  • While there is a lot of focus on being productive and efficient in the workplace, it’s important to take the same lessons for deep work in the office and apply them to your personal life. For example, Cal Naughton mentions that your mind isn’t like your bicep, which tires after exercise. Your mind never stops, but what it needs is different forms of activity. So, while you might have an important deadline to meet with your client, it’s important to take the time away from your work and focus deeply on relaxing or another activity. Give your mind a break and schedule “free” time for your mind to wander.

2. The Undoing Project: A FRIENDSHIP THAT CHANGED OUR MINDS.

9780393254594_198Michael Lewis is, of course, famous for many books, including Money Ball, but what Lewis didn’t know when he wrote Money Ball was that he was going to miss something critical to the history and logic of his most famous book. In the beginning of the book, readers learn that Lewis owed many of the lessons in Money Ball to two Nobel Prize winners and Israeli psychologists, Daniel Kahneman and Amos Tversky.

Basically, the book is about how Kahneman and Tversky created a Nobel Prize-winning theory and how that theory altered our perception of reality. It sounds complicated but there is a key lesson that digital marketers can take from the book: Humans are inherently emotional, not logical. What Kahneman and Tversky were able to show through their studies was that people were making poor judgments in uncertain situations, and they relied on their gut rather than data and logic.

So, what does this have to do with digital marketing? It comes down to a key lesson in communication that can help digital marketers talk to their clients and co-workers. Since individuals make decisions based on emotion, it’s important to recognize how issues are framed. Kahneman and Tversky’s studies showed that people changed the way they responded to situations depending on how it was framed. This is an important lesson for digital marketers. If we can think about how to frame strategies, ads, content, etc., to our clients or to the marketplace, then we may be able to push initiatives that are risky yet rewarding and help educate our clients on the benefits of a digitally focused strategy in the world of higher education.

3. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

creativity_incOut of all the books, Creativity, Inc. might have been the most enjoyable. It’s not just because it’s an unbelievable treasure trove of advice on how to build a creative organization, but it also goes into great detail about how Pixar was created as well as behind-the-scenes insight into their movies.

Storytelling is the root of great digital marketing campaigns, and Pixar and Disney are the best storytellers in our world. What is key about the book is that in order to build an organization that is focused on quality storytelling in their messaging, it’s essential to build candor and positive feedback into their organization. If a company does not share the ability to be candid with each other because of hierarchies that stranglehold opinions, then the organization will never grow.

Everyone in the Pixar building, according to Ed Catmull, from the janitor to the director, has the ability to create an idea that will move a project forward. (Think about Ratatouille and the expression: “Anyone can cook.”)

In our organization, we’re trying to find ways to strengthen the structure that breeds candid and constructive feedback. One suggestion in the book is to hold “Notes Meetings.” It’s a simple concept. Individuals in the company submit questions to a leadership team on things they are struggling with. It doesn’t have to relate to a specific department, and the leadership picks the questions and sends them to the team. Then they have a meeting where everyone freely tries to problem solve the issue. This is an opportunity to improve the way feedback is delivered and develop candor. Great ideas can not become great unless they are challenged by people who care about mutual success.

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Joseph Lapin M.F.A. is an author, creative director, and journalist, and his writing has been published in the Los Angeles Times, Narratively, Salon, Slate, and more. He is a former adjunct professor at Florida International University, and he has worked on PR campaigns for Ernst & Young, Brentwood Associates, and more.

Five Trends That Are Encouraging the Adoption of Tech in Higher Education

In recent years, technology has vastly transformed the higher education scene. Colleges across the country have implemented various innovative methods to advance learning spaces, remodel their libraries and bolster campus security. 2017, in particular, has seen laptops, tablets, ebook readers and fitness trackers become must-have accessories for many college students. Even virtual reality has found a place in enhancing the teaching of certain concepts in the classroom.

As manufacturers and developers continue to prioritize higher education, the impact of technology in colleges and universities is poised to become even more significant in the future. Below are five trends that are spearheading the adoption of technology in the institutions of today and tomorrow.

1. Virtual Reality, Augmented Reality, and Mixed Reality

The world is on the verge of major changes regarding how we all interact with our computing devices. Tech giants like Google, Apple, and Microsoft have been consistently investing in new forms of human-computer interaction (HCI) – notably VR, AR and MR – and products like the Microsoft HoloLens are already influencing the types of hardware and software that are in use in colleges.

This trend is even more compelling when we think about combining VR, AR, and MR with other HCI technologies like cognitive computing and artificial intelligence. As HCI continues to gain traction in higher institutions of learning, the future may see the development of more devices and platforms that combine AI with VR/AR/MR for a more comprehensive experience. Holograms could replace physical bodies in classrooms, and students will perhaps be able to pick their preferred learning setting, such as studying by a brook, or in a virtual Starbucks.

2. Simulation-based Learning

Educators are increasingly employing simulation techniques to facilitate active learning through repetitive and thought-provoking practice in safe, life-like environments. These virtual worlds provide to students a unique opportunity to apply knowledge and make critical decisions while incorporating some immediate feedback or reward system, which makes it easier to grasp hard sciences like biology, anatomy, geology, and astronomy.

Drexel University, for example, has collaborated with Tata Interactive Systems to provide a simulation-based learning system for their online forensic students, where they can conduct clinical assessments in the aftermath of a violent crime. A 3D virtual crime scene, complete with clues and continuous feedback, makes forensics fun and exciting.

3. Internet of Things

Although IoT technologies are primarily focusing on the consumer field, higher education holds a lot of untapped potential for the concept. Smart cities and smart campuses, for instance, are areas of keen interest among tech developers. Some systems in colleges, such as light controls, sprinklers, parking space monitors and building alarms are already internet connected and are significantly improving operations. Future iterations of IoT will likely be more intelligent, requiring less human interaction.

The Internet of Things could also motivate higher learning institutions to create IoT degrees and certificates that meet the changing job market. The “new intelligent things” such as drones and robots are expected to motivate the creation of more than 100,000 jobs by 2025. This will likely drive institutions to introduce new programs, similar to the way hacking has presently driven cyber-security degrees.

The Unmanned Vehicle University is among the few institutions addressing the market by offering programs in Unmanned Systems Engineering. With IoT steadily growing its impact on our world, however, it won’t take long for others to follow suit.

4. Digital Literacy

While previous generations of learners first experienced technology at school, today’s students first interact with technology for entertainment and social communication. This path has put  strains on institutions to incorporate college-friendly devices into their education systems.

Because smartphones and computers now feel as natural to students as pens and books, colleges and universities are looking into lessons that encourage them to solve real-world problems using modern technology. In some schools, an English composition course includes creating a blog and reading web scripting, while in others, history students learn how to visualize and map information digitally.

The intent of this approach is to create self-directed learners, who know how to put together the technologies they’re already familiar with to find up-to-date information and create new solutions.

5. Blockchain and Credentialing

Blockchain may not seem relevant to institutions of higher learning until we discuss it around the aspects of badging and credentialing. In essence, Blockchain is shaping up to become the technology that enables students and young professionals to maintain lifelong, cloud-based learner profiles, which can accumulate qualifications and badges based on courses and programs. Employers would then use these profiles to identify their future employees.

Microsoft’s purchase of LinkedIn last year, which had itself acquired Lynda.com in 2015, is proof that learner credentialing via blockchain could take off in the coming years. Now, if a student takes a course at Lynda.com, their LinkedIn profile reflects it.

The push into artificial intelligence by Microsoft and other major companies could play into creating a marketplace where employers easily find qualified and competent employees online. Institutions of higher learning will likely be among the main contributors of data into these profiles.

Final Words

Recent advances in technology, coupled with the escalating demand for quality education are forcing greater scrutiny on the value that institutions provide to students. Consequently, educators are changing the way they teach, strategically incorporating a variety of innovations and team-based methods of delivering content.

If the trends above continue to gain ground, the near future may see even more disruptions to traditional learning experience, with more institutions experimenting and embracing new strategies.

Vigilance Chari currently covers tech news and gadgets at LaptopNinja. She is an International presenter and published author. When not writing, she spends her time as an enthusiastic professional party planner and part-time painter.

5 Qualities of High-Converting College Websites

At Circa Interactive we’re fortunate to work with a few outstanding partners. Below, our friends over at Finalsite put together five useful tips to increase the conversion rate on your institution’s website. Enjoy!

 

The term “conversions” covers a wide landscape of actions happening on your college or university’s website. It can mean a prospect did something as small as subscribing to your bi-weekly newsletter, or something as big as applying. It is the term used when a current student purchases a ticket for an upcoming football game, when a parent orders some swag, and when alumni make donations. In short, a conversion happens every time a form is submitted on your website.

When someone makes the decision to submit a form, it means that the perceived value of what you’re offering them is greater than giving you their personal information, their most prized possession in today’s world of sponsored posts and spam.

 

Therefore, a high-converting website has five main components:

 

  1. A website that drives qualified website traffic: The first part of getting conversions is getting qualified visitors to specific pages of your site.
  2. A semi-controlled website experience: You want certain visitors to go to certain pages and forms, so guide them there.
  3. Content that influences a conversion: Use visual and textual storytelling to appeal to the logos, ethos, and pathos of your target audience.
  4. Forms that facilitate a conversion: Your form length should vary based on what the user is receiving in exchange.
  5. Follow-up campaigns that engage a recent conversion, and nurture a future one: When someone converts, it means they’re interested in something — so never lose out on an opportunity to capitalize on that momentum.

 

Let’s dive into a little more detail on each of these five qualities:

1. A website that drives qualified traffic.

83% of search query paths (AKA, a simple Google search) begin with an

unbranded term such as “best colleges in Georgia for chemistry,” or “affordable liberal arts colleges.” This means that less than 20% of searches include a specific college or university name.

While this data may be a sign word-of-mouth-marketing (WOMM) may be dead, it’s also a sign that getting qualified traffic to your website is harder than ever. In addition to the mass amount of website traffic stemming from unbranded

searches, 60% of all organic clicks go to the top three search results. (Top of

the page means top of mind for lazy, quick-to-make-a-decision high school students.)

So how exactly do you combat this to drive qualified website traffic and boost your conversion rate? You have two main options:

  1. You can implement an SEO strategy to earn your website and its pages a Page 1 presence. This is a critical long-term strategy, but doesn’t always yield the best short-term results due to its complexity and time it takes to earn authority.
  2. You can invest ad dollars into a Pay-Per-Click (PPC) ad or social media ad strategy. These strategies often yield to best and most immediate results as you have more control over the journey the website visitor takes. For example, when someone searches for “best liberal arts colleges in MA,” you can pay to direct them to a landing page about your school’s liberal arts programs with a form to learn more.

 

A combination of SEO and PPC will be most successful, but if you’re looking for an immediate fix to drive new conversions, go with PPC.

Pro tip: When you send a searcher to a specific landing page on your website with a form, be sure to remove the primary navigation to further “force” a conversion. You can include your navigation on the “thank you” page.

 

2. A semi-controlled website experience.

The website experience can begin in search, but when it begins (or progresses) to your website, you’re also going to want control. This comes in two main forms: Calls-to-Action (CTAs) and specific landing pages.

A good first step to a successful CTA strategy usually begins by placing 2-3 CTAs right above the footer, as the bottom of the page is one of the highest-converting locations. However, the CTAs used on each page should vary based on the content and end-goal. For example, admission pages should have CTAs that drive traffic to inquiry and open house forms, while athletic pages should have CTAs that drive traffic to pages where they can read athletic success stories or meet with a coach.

While CTAs can be used to drive traffic virtually anywhere on your website, you’ll want to use them to drive traffic to specific landing page. Landing pages are where you earn your conversions.

A different landing page should be made for every type of conversion on your website. These pages include a form, as well as compelling content that influences them to fill out that form. When you build a landing page, it is a best practice to have the following content:

  • A value proposition
  • Photos or a video
  • Testimonials and social proof

 

3. Content that influences a conversion.

Take a quick moment and do a role reversal: If you were a prospective student who just did a broad search in Google, and you were sent to a plain page with a form, would you fill it out? Or, if you were an alumni who just received an email to give back, and were sent to that same type of page, would you give back? Chances are, that’s a resounding “no.”

Conversions require content. And lots of it. Your school’s homepage, interior pages, and landing pages all require content that engages a particular target audience. Content should appeal to all stages of the applicant’s journey through awareness, consideration, and decision.

As you build out your content and website pages, ask yourself:

  • Who would find this content useful or interesting?
  • When should we share it?
  • How should we share this content?
  • Where should this content live?
  • What happens next?

Content is a broad term, but the most effective forms of content are social and authentic — meaning look to student testimonials, a student-run blog, and social media to serve as your primary source of content.

4. Forms that facilitate a conversion.

Forms may appear to be the easiest part of a high-converting page, as they are the tool used to gather information. But for that exact reason, they are complex.

Forms need to appeal to two very different types of website visitors:

  • Low-Commitment Visitors: These individuals are just shopping and browsing. Therefore, they are less likely to give you a lot of personal information. Forms for low-commitment visitors include pieces of content (like an informative whitepaper) or a newsletter subscription. Keep the form only 3-4 form fields in length for optimal conversion rates.
  • High-Commitment Visitors: These individuals already know and love your school. It doesn’t matter how long your forms are, or how hard they are to find, they’re ready to fill them out.

Most of your website visitors — especially those in the awareness phase of their journey — will fall into the low-commitment visitor category. It’s important to have a mix of forms that appeal to low-commitment and high-commitment website visitors to fill your admissions funnel. For example, a newsletter sign up form with 1-2 form fields will help fill the top of your funnel, while a longer open house visit form that is 6-8 form fields will help fill the middle of your admission funnel.

 

5. Follow-up campaigns.

When someone makes a conversion, that’s their way of raising their hand and saying “hey, I’m interested!” And, you should use every digital opportunity you can to spark another conversion. Here are some good tools to have handy:

  • A Thank-You Page: This is the page that comes after the form submission. Here, it is a best practice to have the content/information related to the form submission, as well as other similar content they may be interested in.
  • A Page Pop: Putting a PagePop on a thank you page provides you real estate to drive traffic to a specific page or form to move your user further down the funnel.
  • A Follow-Up E-mail: Whenever someone submits a form, there should always be a follow-up email with the information requested, and additional information.
  • Email Campaigns: Based on form submissions, build different email campaigns. For example, individuals who have only filled out your inquiry form, but have never attended an open house, should receive nurture emails to spark a conversion on that form. Another example is alumni who have signed up to volunteer but haven’t donated money. Today’s consumer requires specific, personalized content to move them down the funnel.
  • Social Media Campaigns: Instagram and Facebook are two great social media networks where you can go after those who have converted on your website. In this case you can remarket to them and drive them to new pages on your website on which they may be interested, and where you can garner another conversion.

For more tips and strategies for a high-converting website, download Finalsite’s eBook “The Ultimate Website Guide for Colleges and Universities.”

3 Creative Ways to Attract Prospective Students to Your College

Higher Education Marketing Challenges

Today in the United States there are approximately 5,300 colleges and universities. With such a large number of schools, todays higher education market has become as competitive and  challenging to navigate as ever.  Traditional marketing techniques are no longer sufficient to attract new students. It is now crucial for colleges and universities to understand and market the importance of innovation, social responsibility, and new technologies to attract the current college-bound generation.

Who is a prospective student?

To effectively attract new students, it’s important to first identify prospective students. There are two types of prospective students– those who are aware of your school and those who are not. Initially the goal is for both types to choose your college/university. And even if the goal is the same, the approach should be slightly different.

What are prospective students looking for?

1. Students aware of your institution most likely have a list of schools and programs they are interested in. The first place they will seek more information is the school’s website. To remain effective, Higher Education website should be:

  • Mobile friendly – most of the times the first interactions with the website happens from mobile devices. Having an easy to navigate mobile friendly website is a key not only for a user, but also for search engines.
  • Easy to navigate – colleges and universities websites usually are quite large and complex. By making sure the website has a clear navigation system with the most important pages no further than 3 clicks away from the home page a search box, and a request form on the homepage provides an easier flow through the website and a better user experience.
  • Informative – when creating content, schools should not forget who they are trying to reach. The content should focus on the reader and provide insightful information, tips, and best practice guides, news and other. In other words, always consider what a student wants to know rather than what an institution wants to inform a student.

2. The next group of students to consider are those who haven’t decided on their top 10 schools and still are looking around. To increase brand and program awareness there are a few things colleges and universities should do.

  • It’s not a secret that Pay-per-click (PPC) is a great channel to use in order to introduce new prospective students with schools and their programs. It works exactly the same way when new brands and businesses want to be found by customers. Google Adwords, Bing, Linkedin, Facebook and Instagram are main channels to go for. By creating a strategic lead generating PPC campaign, universities can increase the number of students signing up for programs or seeking more information.The only drawback of using these channels is the cost.
  • Higher education institutions should also make sure their websites are optimized for on-page SEO.

New ways to attract prospective students

There are many ways to reach future students. Traditional methods such as high schools visits, educational fairs and print material are still very useful way to market colleges and universities.  However, these methods might not be enough to make a university stand out among competitors. To reach prospective students where it will make an impact requires a tailored approach to the incoming students media habits.

  • Snapchat –  not merely a popular social app, Millennials are now using Snapchat as a form of news or following beloved brands. According to Lendedu, an online student loan marketplace, 58% of college students are checking Snapchat first, Instagram second and Facebook last. Snapchat reached a high interest and popularity not only among  users, but also brands and colleges. For example, in July 2017, The University of Wisconsin-Green Bay sent the acceptance announcement to the student via Snapchat with animated video confetti.

Schools can create their own geofilter that allows students to use it when they are on the campus or at specific events. These type of filters appear on the user’s display allowing them to get a closer look at the real life of that school. It promotes brand awareness, as well as serves as a great advertising for school. Snapchat opens a door to promote the schools the best way possible. It can show the unique personality of the school and create a connection with current students, as well as help them keep in touch with alumni.

  • Live Videos –  Blogs and other written content are still relevant and very important for digital marketing. Schools should use as many ways to interact and connect with millennials. Live videos are a great way to do so. It allows viewers immediately engage with current events. A lot of higher education institutions already publish various content to Youtube, but live streaming that functions similar as Snapchat could support the interaction with potential students and alumni right here and right now by showing schools’ events, lectures and other creative content.
  • Influencers – From the recent study millennials rely on word of mouth more than other adults when researching consumer goods. This study could identify millennials trusting only honest and true opinions by the people they respect and look up to.Today there are so many influencers in various areas starting from entrepreneurs to style blogs. Higher education institutions should keep relationships with alumni and try to follow their journey after the graduation. By keeping close relationships with influencers is a way to attract their followers to the school. Schools should organize panel style meetings with influencers where they could share their experiences with audience and answer their questions. This type of relationship would promote different school programs and brand awareness.

Millennials tend to choose brands that have a clear voice, character and are creative. With today’s technologies, social media platforms and apps there are endless ways colleges and universities could promote their school and program, as well as show their personality to prospective students.

 

Martyna's headshotMartyna is a graduate from Vilnius University in Vilnius, Lithuania. With 2 years experience in digital marketing industry, Martyna adds in-depth understanding of on-page and local SEO to the Circa team. Her passion and continual education in SEO initiatives help contribute to Circa’s expanding higher education digital marketing presence.

How to Write a Media Pitch (with Examples)

Pitching compelling story lines and sources are the crux of any PR strategy. In the higher education digital marketing space, we leverage the expertise of professors from the programs that we partner with to help increase the school’s visibility, student enrollment, thought leadership, and brand awareness. For us, this is primarily an SEO and link-building tactic to help boost program search engine rankings and visibility. Professors make excellent sources for stories through their unmatched level of expertise and experience in their respective fields, but without the correct messaging and communication strategy, this may never come across effectively to the media when pitching them. Regardless of the industry that you’re in or represent, knowing how to effectively craft a pitch for the media is the most critical step to success in PR and content marketing. Here are some tangible tips and examples that will help you become a PR pitching pro in no time and write a persuasive media pitch.

In this article, I will go over best practices for media pitching in addition to reviewing the most common types of media pitches, with examples below. These include:

  • Initial (cold) media pitch
  • Pitch with an established contact (warm)
  • Personalized pitch
  • Follow-up pitch

How to Structure a PR Pitch

Before we dive into best practices, tips, and examples of PR pitching, I want to go over some of the basics of how to structure a media pitch. Creating a set standard for yourself and your team will not only streamline the process and allow you to be as efficient as possible, but it will also makes training and consistency amongst your team much more feasible. Below I have included the basic outline/structure of a PR pitch. For a more in-depth look, please see my article on how to structure and standardize PR pitching across your team.

  • First, start with the lead. There are two main types of leads that are the most effective when it comes to media pitching. The first is a news peg and the second is a time peg. To learn more about the differences between these two types of leads, read this article.
  • The second part is your call-to-action. This is the action you want your audience to take. Whether it is writing a product review, publishing a piece of content, or conducting an interview, it’s important to make your intention here as clear as possible.
  • Next comes your value proposition. This is a key piece of the puzzle as it will be the meat of the pitch; this is where you can showcase the value of what you are offering and why they should be interested in it. It is essential in differentiating yourself from the hundreds of other pitches they receive.
  • The last piece of the puzzle is your conclusion. This is pretty straightforward and is where you should recap your call-to-action and thank them for their time and consideration.

Create an Effective Subject Line

Subject lines are the first and sometimes only thing that a media contact will see–often times determining whether they will even bother to open your email or not. Ensuring that your subject line is clear, concise, and enticing are some of the most important elements. While many would assume that shorter subject lines work best, especially considering the character restrictions of mobile devices, a report from Marketing Sherpa actually found that subject lines with 61 to 70 characters had the highest open rate. This proves that you shouldn’t spend too much time trying to cut down your subject line, as it can actually be beneficial to have a longer one. While creating a subject line that entices the media to want to open your email should always be the goal, make sure that you don’t use “click-bait” phrasing as a tactic to draw the recipient in as this may leave a bad taste in their mouth and hurt the chances of them opening your future pitches. The last thing you want to do is mislead them or appear spammy.

media pitch subject line

Pitch Using Timely News Pegs or Research

Don’t do yourself the disservice of not using relevant news pegs or research as your hook for your pitch. It’s no secret that the media lives off of news pegs, trending topics, and new research to tell their stories. To increase the chances of someone showing interest in your pitch, it’s important to make their job as easy as possible; it’s a good idea to help to spell out the story for them so that your source or story fits in seamlessly with trending news topics and their target audience’s interests. Reporters and editors receive hundreds of pitches every day, so providing them with a story that their readers will be interested in and offering sources to help supplement that story will make them more compelled to move forward with the conversation. Along these same lines, always try to include hyperlinks to any research or statistics that you reference in your pitch. You don’t want them to shy away from expressing interest or continuing the conversation simply because they don’t have time to do the legwork to track down the sources themselves. When pitching a source for a story, I recommend abiding by this same rule of thumb and hyperlink to their bio page to provide more context and information on their specialities and background in case they’re interested.

Know the Reporter’s Beat

You can have the best pitch in the world, but if it doesn’t align with the reporter’s beat (the types of stories they cover), then it will provide no use or value to them. In fact, it will only blatantly show that you are sending out mass email distributions and aren’t doing the appropriate research and legwork before pitching them. While it’s not always realistic or feasible, personalize pitches whenever possible and mention any related articles that they recently wrote.

Keep it Concise & Know your Story

As I mentioned earlier, media contacts receive hundreds of pitches a day. If you’re lucky enough to get yours opened, the worst thing that someone with very little time can be confronted with is an unnecessarily long pitch. Find out how to say everything that you need to say in a paragraph or less (with rare exceptions). The more specific and focused you can be, the better. It’s also crucial to understand and communicate the story you’re trying to tell and how it aligns with the larger media trends yet provides a unique angle to the storyline. Here’s how our typical pitch is structured:

Following up is Key to Media Pitching

Following up on initial email pitches is one of the most important pieces to the puzzle. This is where most of your interest and responses will come from, so ensuring that you schedule reminders to do so is vital. It’s good to wait around one week until you send follow-ups out; this will ensure that the media contact has sufficient time to get through their emails and respond if they are planning to. If the story is incredibly time-sensitive, it’s ok to follow-up a bit sooner. Similarly, if it is not a time-sensitive story at all, then waiting a little longer than a week is also fine. Include your original pitch at the bottom of your follow-up email to help jog the recipient’s memory and provide more context for them. To see more about how to follow up on a pitch, see my example below.

Media Pitch Examples:

Initial (cold) pitch:

Hi [NAME]

A recent report pointed to the frightening reality that hackers using ransomware on medical devices could pose the biggest–and most dangerous–cyber security threat in 2016, with insulin pumps and pacemakers being some of the devices most vulnerable to these risks. For this reason, I wanted to see if you were interested in speaking with [NAME], a leading encryption and cybersecurity expert, DARPA contractor, and professor in NJIT’s Computer Science program. He has been conducting research on security and homomorphic encryption of embedded medical devices and can discuss the severity of this looming threat and the ways that we can leverage new protection techniques against this potentially fatal new cybercrime tactic.

Please let me know if you’re interested. Thanks for your time and consideration.

Pitch for established contact/relationship:

I hope all is well. Thanks again for featuring [NAME] in your article on ICD-10. I wanted to reach out about a new story and source that I thought you might be interested in:

Scientists are reporting a sharp rise in colon and rectal cancers in adults as young as their 20s and 30s, according to a new study by the American Cancer Society. For this reason, I wanted to see if you were interested in speaking with [NAME], a professor of Chemical and Biomolecular Engineering at Ohio University and an expert in colon cancer, who is currently applying principles like fluid dynamics to look at how cancer cells move through the body and how metastasis can be countered. Dr. [NAME] is also researching the potential of liquid biopsies for less invasive cancer screenings and their ability to impact personalized medicine. While increased rates of screenings like colonoscopies among older adults have been considered the reason that colorectal cancer rates have declined overall, they have usually been deemed unnecessary and invasive for younger populations. However, with this new upward trend among young adults, research that Dr. [NAME] is conducting in this field could be the key to reversing these ominous trends.

Please let me know if you’re interested in speaking with [NAME] about the important work she is doing in this area and how it could impact cancer trends. Thanks for your time and consideration.

Personalized pitch

I really enjoyed reading your article, “CBO’s estimates of the revised Senate health bill” and wanted to see if you would be interested in speaking with [NAME] about the impact that this would have on our doctor shortage crisis. When we reduce insurance coverage, we make it harder for patients to address their preventative needs, and therefore create a more sick population with an increased need for doctors who can treat subsequent ailments. [NAME] is the program director and professor of healthcare systems engineering at the University of Central Florida and is actively looking at the most pressing long-term issues facing our healthcare system, such as the doctor shortage crisis, and how we can take steps to address and alleviate such crises. Extended life spans and treatable diseases are straining our already burdened system, and studies show it’s only going to get worse. [NAME] can discuss the complexities of solving this issue and how repealing the ACA will have a direct impact on the doctor shortage crisis.

Please let me know if you’re interested and I would be happy to set something up. Thanks for your time.

Follow-up Pitch

Subject: Re: Just Following Up: Medical Device Ransom is Biggest Cyber Threat of 2016

Hi [NAME],

I just wanted to follow up and see if you were interested in speaking with [NAME] about the dangerous and inevitable threat of medical ransomware.

Thanks for your time. Any feedback is appreciated.

Caroline Khalili
Circa Interactive
circaedu.com

On Mon, Dec 21, 2015 at 6:38 PM, Caroline Khalili caroline@circaedu.com> wrote:

Hi [NAME],

A recent report pointed to the frightening reality that hackers using ransomware on medical devices could pose the biggest–and most dangerous–cyber security threat in 2016, with insulin pumps and pacemakers being some of the devices most vulnerable to these risks. For this reason, I wanted to see if you were interested in speaking with [NAME], a leading encryption and cybersecurity expert, DARPA contractor, and a professor in NJIT’s Computer Science program. He has been conducting research on security and homomorphic encryption of embedded medical devices and can discuss the severity of this looming threat and the ways that we can leverage new protection techniques against this potentially fatal new cybercrime tactic.

Please let me know if you’re interested. Thanks for your time and consideration.

 

To learn more about our digital PR services, read here: Digital PR.

Caroline-Black-and-White-tan-3-4Caroline brings a wealth of knowledge in communications, marketing, and account management to the Circa Interactive team, and she has worked with partners such as HP, Cisco, and Adobe. Graduating with honors in Business Administration and Marketing from the University of Oregon in 2011, Caroline now plays a key role in Circa Interactive’s digital PR strategy by building long term relationships with internationally recognized media outlets on behalf of our clients.

Mobile PPC for Higher Education: AdWords Call Extensions

In higher education search PPC marketing, call extensions can be a valuable asset, enabling prospective students to speak with an admissions or enrollment advisor with just a single click. Within the modern PPC marketing mix of search and social PPC campaigns, mobile traffic often accounts for the majority of paid-click user sessions; the terminus of this ongoing mass exodus of users, from their desktops to their smartphones, remains to be seen. As our friends at Unbounce put it back in 2015, “[every year] since 2009, it’s been declared that whatever year it was must certainly be the year of mobile.” Nearly a decade later it’s a sure bet, no matter what year it is, now is the time to be revamping your mobile student acquisition strategy. Today’s blog post is part 1 of my series on Mobile PPC for Higher Education: AdWords Call Extensions.

Why should you make call extensions part of your higher ed search PPC strategy?

  • AdWords call extensions would enable users to call directly via your Google Search PPC ads
  • Phone call inquiries can be an indispensable asset in student acquisition, as many would-be students are actively looking for a specific program to enroll in, and speaking to an enrollment advisor at this moment could make or break that individual’s decision
  • The AdWords API likes it when you use every extension you (appropriately) can
  • You can set Call Extensions to show only when your representatives can take calls
  • Conversion tracking is easy to set up

In lieu of these facts, I find it’s usually in the best interest of most higher ed PPC accounts to implement AdWords call Extensions.

One important thing to remember whenever you’re dealing with (any) extensions in AdWords: when there are multiple extensions at different levels (account, campaign, or ad group), AdWords will elect the most specific to be used. In other words, when you add extensions to an ad group, those extensions show instead of your campaign (or account-level) extensions. Similarly, campaign-level extensions override account-level extensions.

Let’s walk through the steps:

  1. Find a suitable number for prospective students to dial when inquiring about the respective program(s) you’re advertising — typically an Enrollment Advisor, or an Admissions Office hotline
  2. Open your AdWords account
  3. Go to Tools and then Conversions. Select +Conversion
  4. Select Phone Calls and opt for the 1st option (“Calls from ads using call extensions or call-only ads”)
  5. Create your Call Conversion Event, naming it something besides “Calls from ads” — as this is the default call reporting conversion metric AdWords has by default (and it will be difficult to discern between them if they have the same name). You do not necessarily need to assign a value to these conversions, but regardless I recommend setting the call length to 30 seconds and opening the conversion window to 60 days; the other settings can remain at their default
  6. Navigate back to your AdWords account home screen and select the campaign (or ad group) from which you’d like to start receiving phone calls from prospective students
  7. Go to the Ad Extensions tab (hint: if you can’t see it, click on the down-arrow to the right of the viewable tabs – you’ll be able to enable it here)
  8. From the View menu, select Call Extensions
  9. Select +Extension
  10. Select +New Phone Number and enter the number you obtained in step 1
  11. Leave Call Reporting as is (“on”), and leave Device preference unchecked (unless you have mobile-dedicated ad groups)
  12. Open the +Advanced options and select +Create custom schedule – populate this with the hours during which your representatives will be available to receive calls
  13. Check Count calls as phone call conversions and select the conversion event you initially set up in step 5
  14. Click Save

You should be ready to start receiving calls from prospective students! Repeat the steps above and add up to 20 call extensions to each account, campaign, or ad group.

 

Andrew croppedA graduate of the University of California, Andrew is our analytics and paid search team lead. He is both Google Analytics and AdWords certified. With an ROI-focused and problem-solving approach, he researches, plans, and manages our clients’ PPC campaigns.

 

How To Appear In Google’s Featured Snippet In 2017 (Knowledge Graph)

In May of 2012, Google announced the launch of their knowledge graph. This is a knowledge base that is used by Google in order to enhance search engine results. Basically, it increases user experience by displaying information from a query directly in Google’s search results without requiring a user to click through to a site.

This may seem like a nightmare for digital marketers since we want users to click through directly to our websites, however, knowledge graph results take up an incredible amount of real estate within organic results. It’s actually hard NOT to click them.

Before we get into how to be featured, let’s look at some examples of the different ways we see the Knowledge Graph in Google’s search results.

Types of Knowledge Graph Results

People

The first type of knowledge graph result is the detailed view of a person. These appear on the right hand side of Google’s results. For example, I did a search for the president of Florida State University. See below:

knowledge base example: people

As you can see, Google pulled much of this information directly from Wikipedia.

Universities/Organizations

A query for “FSU” returned a similar graph result that offers a ton of information about the university.

fsu knowledge graph

Featured Snippets

Featured snippets are a powerful Knowledge Graph result and will be the main focus of this article. The reason behind this is that we cannot control what is shown in the other knowledge graph results listed above, because the information is often pulled directly from Wikipedia and other larger informational websites. With featured snippets, Google will pull information directly from our website and display it as the first organic result, with a valuable link to your website.

Another great aspect of featured snippets is that you essentially have two organic spots within the results. For example, you may be ranking fifth for your target keyword; however, if the information on your page is structured correctly, Google will show your information as the featured snippet AND keep your original organic ranking. Plus, there’s always the chance that making these on-page changes could help bump you up the search results a few spots.

Here’s an example of a featured snippet from U.S. News:

best online mba featured snippet

Here’s another example from CostHelper:

featured snippet example

Now, let’s dive into how to show up as the featured snippet.

How To Show Up In The Featured Snippet

The most important factor in showing up in the featured snippet is giving clear and direct answers to the search query or keyword. However, in order to show up, your site needs to be ranking on the first page for queries that are showing featured snippets.

If you’ve got some page one rankings, then follow these steps to take over the featured snippet spot. Wondering how to rank on page one? Be sure to check out other articles around our blog, like this one  .

Step 1: Find Which Queries Have Featured Snippets

This is an important step, as you don’t want to commit a bunch of your time trying to show up in the featured snippet for a query that does not have one. The best way to find out which queries have featured snippets is to use the tool SEMRush.

To do this, enter in your website and under “organic research” select “Positions.” You will be brought to this page:

how to find queries that have featured snippets

On the right-hand side under “SERP Features” you will see the “Featured snippet” link. Click that and you will be shown a list of keywords that have a featured snippet. You’ll want to check these keywords and see if you already own that featured snippet. If not, then it may be time to start optimizing around that keyword!

Step 2: Used Structured Markup To Directly Answer Queries

The majority of the featured snippets that you will come across will be pulling information that lives within structured markup. Here are the most common:

Unordered Lists

You will recognize these as the bulleted results you see. Creating unordered lists is simple and just requires basic HTML that looks like this:

<ul>
 <li>List item 1</li>
 <li>List item 2</li>
<li>List item 3</li>
</ul>

Unordered lists would be beneficial when trying to show up for a search term such as “types of business degrees.” Here is how it would show up in the search engine results:

example of an unordered list showing up in googles knowledge graph

Ordered Lists

These are very similar to unordered lists. The only difference is that the information within them is numbered. This is ideal for queries that are ranking degrees or programs. Here is the HTML used to create an ordered list:

<ol>
<li>List item 1</li>
<li>List item 2</li>
<li>List item 3</li>
</ol>

Ordered lists are great for “how to” type queries. For example, let’s look at the search engine results for “how to become a lawyer”:

example of an ordered list showing up in googles featured snippet

Tables

While tables are not as common as the previous two, Google will still occasionally show well-structured tables in the featured snippet. Tables can be a very effective way of showing a matrix of data.

If you are using WordPress, there are table plugins such as Tablepress that Google tends to favor. Otherwise, you can manually create a table using HTML, but be sure to include metadata within these tables. Did you know tables can have a meta description? To learn more about creating tables, check out this resource. Here is an example of a table in the featured snippet:

example of a table shown in the featured snippet

Header Tags

These are essential to showing up in the featured snippet. You will notice that almost every snippet begins with an H2 or H3. They also almost always contain the main keyword that is being searched for. For instance, check out the featured snippet for “best masters degree.” The bolded text that says “Best Master’s Degrees for Finding a Job” is marked up as an H3 on the page.

importance of headers when trying to get into the featured snippet

It’s extremely important that your H2/H3 tag:

  1. Directly precedes the structured markup
  2. Includes the keyword you’re trying to rank for

Step 3: Perfect Your On-Page SEO

Google will reward you for having an exceptionally optimized page. Make sure you hit all of the checkpoints and leave nothing out. This includes things like alt tags, proper use of headers, internal linking, etc. Be sure to read my in-depth guide to on-page SEO .

Note: If a competitor already has the featured snippet, taking your on-page SEO to the next level could help give you a bump and take the featured snippet from them.

Step 4: Include An Image

It’s always a good idea to accompany your structured markup with a well-optimized image. Make sure you use an alt tag as well as an image title here. While writing your alt tags and image titles, make sure you are as descriptive as possible, and don’t simply include the keyword and move on. Additionally, take some time to really describe the image using synonyms of your keyword as this will most likely put you a step above your competitors. As you can see in the examples above, almost all of the featured snippets contain an image.

Step 5: Enjoy The Extra Traffic

That’s it! Once your page gets reindexed, you’ll have a MUCH better chance at being the featured snippet. If after all of this you still haven’t taken over the feature snippet spot, don’t panic. Take a look at what the competitor’s doing and see how you can improve on it.

While following these steps will not guarantee results, it will put you in a much better position to steal the featured snipped. Take action today and claim that extra organic real estate.

If you have any questions or comments feel free to comment below!

15+ Essential Apps and Websites for College Students

Educational Websites for College Students

Google Drive

Google drive is a great place to store all your documents, spreadsheets and presentations. The ease of access means that a file can be saved at home and easily accessed from a college computer or even a mobile phone. Because this is a cloud based system you do not have to worry about losing documents or files either!

Slack

Slack is a communication tool that can be greatly beneficial to students as well as businesses. Communicating and collaborating with those people in your study group can become a lot simpler with Slack.

Grammarly

Grammarly is an english writing tool that can improve your grammar and writing quality when crafting essays and reports. There is both a grammar and plagiarism check within the site which will ensure your work adheres to over 250 grammar rules. Simply add it as an extension to your browser and you’ll be able to easily check the quality and accuracy of your work.

Dictionary.com

Not only can this site provide you with a quick check for misspellings and allow you to expand your vocabulary, but the addition of the mobile site means you can quickly look up those complicated words your articulate professor is saying.

Dragon Dictation

Typing essay after essay can become tiring and is often very time consuming. Dragon Dictation recognizes and transcribes your words with great accuracy and speed. This is also an app that can be used on the go to save you even more time.

Research Websites for College Students

Rate My Professor

When planning your college classes for the upcoming semester, check out the Rate My Professor website.  The site provides student reviews on professors, based on criteria including class difficulty, textbook usage and grades received. This could help you get a feel for which professors will suit your learning style and how to structure your classes.

Pocket

With Pocket, students can save articles and come back to them later. Simply save the article and come back to it later when looking to pinpoint the finer details of a piece. Save articles directly from your browser or from apps like Twitter and Flipboard.

Flipboard

Flipboard is a way to create your very own personalized magazine. You simply select seven of your interests (or class topics) and the app will provide you with news content that is related to the pre selected criteria. This is a great way to surround yourself with real world information that can be used in your college work.

TED Talks

These speeches are extremely motivational and also provide valuable information. This can be a great resource when looking to come up with an original project idea.

Bibme

This app will allow you to quickly generate bibliographies and citations. The easy to use site has an auto-fill concept that quickly recognizes the source you have used or are searching for.

Genius Scan

A scanner in your pocket! This phone app allows you to easily digitize documents on your phone. You can also download extensions that enable you to sign and  fax documents or research projects.

Study Websites for College Students

Self Control

We all know that Facebook and Twitter can prove to be extremely distracting when trying to study. The Self Control app lets you block your own access to distracting websites that might get you off track. You can select the amount of time that the sites are blocked for, and even if you restart your computer or delete the app, you will not be able toaccess the blocked sites.

Audible

Audible allows you to listen to your assigned class reading when you are on the go. Not only can this save you time, but it can also come as a welcome relief from staring at a textbook for hours on end. It can also be particularly beneficial for students who commute to school. There is a monthly fee attached, but you can get a 30 day free trial and test out this handy application.

Quizlet

Quizlet is home to over 153,303,000 study sets and counting. These ready to use flashcards and study guides created by teachers and other students can be a great resource when looking to understand the key points from a particular class. You can also create your own flashcards, meaning you can access your study notes anywhere anytime.

Hemingway App  

Another proofreading tool here, but a great one nonetheless. The Hemingway editor highlights the errors that occur within your writing and will pick up on:

  • Complex words or phrases
  • Extra-long sentences
  • Long sentences
  • Too many adverbs
  • Too many instances of passive voice

Additionally, Each error is specifically color coded so they can be addressed individually.

Valore Books

Using Valore Books, students can make some money back on those expensive text books purchased for various college classes. The easy to use site allows for student to student sales meaning that purchasing books here can also save you some cash.

Scholarship Websites for College Students

Fastweb

Fastweb is one of the leading online resources when it comes to finding a school scholarship that works for you. There is access to over 1.5 million scholarships on the site.

Math Websites for College Students

RealCalc

This app is a downloadable scientific calculator that could save you some money while enabling you to solve complicated equations in class and at home.

Math TV

Math TV is home to a great number of math resources and videos that help with breaking down complicated equations. The site also offers insight into what a college student can expect from their math class.

Fun Websites for College Students

Roomsurf

The thought of looking for a new roommate can be a daunting and unappealing one. Roomsurf allows you to search for a new roommate using various criteria, thus enabling you to find a roomie with similar interests to yours!

Reddit

Reddit is certainly a fun and interesting way to get your news and offers considerably more than your traditional news sources. This is also a platform to use during study breaks to gather some interesting stories that you will most probably be sharing with your friends later that day.

Twitter

There is more to Twitter than meets the eye. Not only is it a place to connect with friends and stalk your favorite celebs during study breaks, but students can also utilize the site to keep up to date the date with the day’s breaking news.

Alarmy

If you have trouble getting up in the morning for class then make it a priority to download this app. Once you do, you will be forced to get up a take a photo of an item related to the picture that Alarmy shows on your screen. Good luck!

Job Websites for College Students

Career Rookie

Looking for your first job out of college? Want to find some work while you are still in school? Well, Career Rookie specializes in this and is a great place to start looking for your first dream job.

LinkedIn

Another place to start when looking for that first job post college is of course LinkedIn. Use this social platform to connect with influencers and highlight your expertise/experience. Many employers will check out your LinkedIn page during their interview and hiring process.

Psychology Websites for College Students

Psychology Today

An absolute must for an Psychology Student! This said, Psychology Today is more than just your average psychology based news site. Thousands of academics from across the world use this platform to blog about their interests and expertise. This can range from psychology (obviously) to business. You may even find that a couple of your professors are writing for Psychology Today.

If you have any more suggestions on websites for college students then be sure to leave them in the comments!

George has recentGeorgely joined the Circa team in California following the completion of his master’s in marketing management and strategy degree, where he graduated with distinction from Plymouth University in England. George is a PR and digital marketing specialist who is passionate about creating high level opportunities for professors within national publications.