Category: Higher Education Marketing
Digital Marketing Solutions for a Technology-Challenged School
See how you can drop your identity as a technology-challenged school and leverage technology to gain a competitive advantage over your competition.
Read MoreKey Performance Indicators in Higher Ed Marketing
Which higher education marketing KPIs should your institution be focused on? Learn how to get optimal return on investment.
Read More2024 Digital PR Strategies, Examples and Functions
Digital public relations raises brand awareness and promotes faculty expertise. Learn how to craft a robust digital PR strategy that produces results.
Read MoreHow to Tailor Content to Nontraditional Students
A strong content strategy is essential for attracting nontraditional students to your institution’s website. Explore higher education content marketing ideas.
Read MoreHow to Market to College Students: Attracting Prospective Students With Your Website
Understanding how to market to college students isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. Keep in mind that today’s college-bound students may be the most cost-conscious, practical, and savvy consumers you’ve ever courted.
Read MoreCreative Ways to Increase College Enrollment at Your Institution
Learn why higher education institutions should start utilizing new technologies to attract prospective students attention and stand out from competitors.
Read MoreGoogle Analytics for Higher Education: Navigating the GA 4 Upgrade
GA4 comes with several improvements and changes. Learn about Google Analytics for higher education and how to get the most out of the platform upgrade.
Read MoreStudent Engagement: Why Asking the Right Questions Is Key
Looking to increase student engagement? Among student engagement strategies, asking students questions is one simple way to personalize their experience.
Read More4 Higher-Ed Enrollment Trends Impacting Private Institutions in 2022
Enrollment trends in the higher-ed market are having a strong impact on private nonprofits. Explore what institutions can do to increase student engagement.
Read MoreHow to Write a Media Pitch: Examples and Strategies [2022]
Tangible media pitching strategies and media pitch examples that will help you become a PR pitching pro in no time.
Read More2022 Guide: How to Get Your Website on Top of Google
Increase your website’s visibility by trying these 10 SEO tactics. Read more to find out how to improve your rankings on Google.
Read More8 Ways to Get the Most out of Your Press Release
Learn some key tips for when writing your next press release
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