6 Tips to Start and Master Your College’s Blog in 2018

At Circa Interactive we’re fortunate to work with a few outstanding partners. Below, our friends over at Finalsite put together six useful tips for your college’s blog to become successful. Enjoy!

While you already know that your school needs a blog, the usual roadblocks–time and staffing–are probably standing in your way. Whatever you do, don’t allow these to become constraints. Blogging has the potential to grow your school’s brand, engage your community, and recruit right-fit students to your schools, so it’s definitely worth the effort. If you’re ready to dive in to starting your college’s blog in the new year, here are a few steps to guide your success.

1. Determine a Focus for Your College’s Blog

Many colleges and universities don’t blog at all, and those that do often limit themselves to ones written by the college president, department heads and admissions directors–a pretty narrow focus.  Since your blog will be a traffic-driver and will help to fill your recruitment funnel among other things, put the focus on where you shine: your culture. Showcasing what makes you unique, like the programs you specialize in, your awesome students, and incredible careers of graduates allows you to broaden your focus and bring in students, faculty, coaches, current parents, alumni and others to contribute content.

2. Gather a Group of Dedicated Writers

In order to make an impact with your blog, you need to be consistent about posting. And while it seems simple to assign the task to one person to keep the blog’s tone and voice the same, gathering more content contributors makes it easier to produce content on a consistent basis.

To choose this group, start by polling your community. Ask faculty, students, staff, alumni and parents to share their ideas on posts they’d like to write, or topics they think would be beneficial to prospective and current students and their families, or alumni. Current student bloggers are a great source of content (especially English majors!) as it’s a great resume booster for them to see their work published online, so they’ll love to blog frequently. And, prospective students love to hear firsthand from current students.

Vanguard University does a great job of sharing content from students in a variety of stages and programs to give real-life insight into the student experience (and it looks pretty cool, too!).

An example of how to use student contributors for your college's blog.

A Student’s Guest Post on Vanguard University’s Blog

And while you may want to have different blogs for special programs, like study abroad or athletics, these should be maintained in addition to your college’s main blog. Use a tool that lets you categorize your posts so that they can be dynamically published to all related categories, letting you maximize the impact of your content with less effort.

Remember-it only takes two blog posts per week to improve your website traffic!

3. Create a Content Calendar

Once your group of writers is formed, work with them to create a content calendar that works.

Determine which days you want blog posts to be published, which topics are timely, and which topics are evergreen (can be posted any time.) If you’re only going to blog twice a week, take into consideration that Monday mornings rank highest for visits and Thursdays rank highest for social shares, so focus on those days to get the most traction.

4. Determine an Editing Process

At Finalsite, we use the “press call” concept. Each day at the same time, the marketing team receives an email with all the content that’s scheduled for the next day, including blog posts, and shares their edits with our content marketing manager, who inputs them, and prepares content for publishing.  This system works for us, and now our team expects and prepares for press call each day. Your editing team might be made up of content contributors, marketing or admissions staffers, or others with a critical eye.  

5. Write Simply and with Intent

If your intent is to inform, blogs are meant to be easy-to-read, conversational pieces, but your content contributors might be self-conscious about writing. If your blog is simple and written with intent, it will always be well-received.

Here are few tips for making this happen:

  • Write in lists. It makes content easy to digest and gives readers key takeaways.
  • Write your blog post title first (you can always go back and fine-tune it later!) A title gives your post focus.
  • Write in chunks or sections. Blogs shouldn’t be written like an essay, but should be segmented by different thoughts or ideas.
  • Use a textual hierarchy to break up your post and make it easy to read.
  • Numbered posts are really effective: “The Top Five Reasons to Major in Business,” “Three Reasons Greek Life isn’t What Think it is?”
  • Always incorporate photos in your posts. We recommend one image near the top, and several images throughout the post.
  • End all blogs with a call-to-action.
  • Encourage content contributors to be themselves and use an authentic voice.

6. Share Your Post via Social Media and Subscriptions

“Is anyone out there?” It’s a common fear that you and your content contributors could spend hours on posts that no one sees. But when you follow a few simple steps, your blogs will be seen, appreciated, and shared.

First: Create a way for readers to subscribe to your posts via email. This way, they’ll get the blog posts delivered right to their inbox.

Second: Each time you post a blog on your website, share it on your social feeds. This is a pivotal piece for your inbound marketing strategy! You can also share older blog posts that are still relevant on social media, too! Be sure to always include a photo in your tweets and Facebook posts, as posts with images are more likely to get clicked.

Third: Add links to your blog in the online newsletters that you’re already sending. If you have a monthly newsletter that goes out, include this month’s best posts as a way to drive readership and subscriptions.

Fourth: Use blog posts as inbound marketing content. When sending communications to students in the admission funnel, consider which blog posts you have, and use them as your inbound content. For example, if a student wrote a post on their experience as a student athlete, it would be great to share that with all applicants interested in your athletic programs.

 

Pulling it All Together

Your blog won’t appear overnight, and neither will differences in website traffic — so don’t get discouraged. A blog takes weeks to really get up and running and months to really make a difference. However, with the right people and plans in place, it will quickly become a central piece of your inbound strategy and school culture.

For more tips and strategies for a high-converting website, download Finalsite’s eBook “The Ultimate Website Guide for Colleges and Universities.”

 Hadley RosenAfter more than a decade working in schools in roles in the classroom, communications and advancement, Hadley joined Finalsite in 2013 as Marketing and Communications Manager. She loves meeting Finalsite’s amazing family members around the world and learning about trends impacting schools. She’s a big fan of travel to places near and far with her growing family, cooking cuisines of all kinds, and working on her French fluency.

15+ Essential Apps and Websites for College Students

Educational Websites for College Students

Google Drive

Google drive is a great place to store all your documents, spreadsheets and presentations. The ease of access means that a file can be saved at home and easily accessed from a college computer or even a mobile phone. Because this is a cloud based system you do not have to worry about losing documents or files either!

Slack

Slack is a communication tool that can be greatly beneficial to students as well as businesses. Communicating and collaborating with those people in your study group can become a lot simpler with Slack.

Grammarly

Grammarly is an english writing tool that can improve your grammar and writing quality when crafting essays and reports. There is both a grammar and plagiarism check within the site which will ensure your work adheres to over 250 grammar rules. Simply add it as an extension to your browser and you’ll be able to easily check the quality and accuracy of your work.

Dictionary.com

Not only can this site provide you with a quick check for misspellings and allow you to expand your vocabulary, but the addition of the mobile site means you can quickly look up those complicated words your articulate professor is saying.

Dragon Dictation

Typing essay after essay can become tiring and is often very time consuming. Dragon Dictation recognizes and transcribes your words with great accuracy and speed. This is also an app that can be used on the go to save you even more time.

Research Websites for College Students

Rate My Professor

When planning your college classes for the upcoming semester, check out the Rate My Professor website.  The site provides student reviews on professors, based on criteria including class difficulty, textbook usage and grades received. This could help you get a feel for which professors will suit your learning style and how to structure your classes.

Pocket

With Pocket, students can save articles and come back to them later. Simply save the article and come back to it later when looking to pinpoint the finer details of a piece. Save articles directly from your browser or from apps like Twitter and Flipboard.

Flipboard

Flipboard is a way to create your very own personalized magazine. You simply select seven of your interests (or class topics) and the app will provide you with news content that is related to the pre selected criteria. This is a great way to surround yourself with real world information that can be used in your college work.

TED Talks

These speeches are extremely motivational and also provide valuable information. This can be a great resource when looking to come up with an original project idea.

Bibme

This app will allow you to quickly generate bibliographies and citations. The easy to use site has an auto-fill concept that quickly recognizes the source you have used or are searching for.

Genius Scan

A scanner in your pocket! This phone app allows you to easily digitize documents on your phone. You can also download extensions that enable you to sign and  fax documents or research projects.

Study Websites for College Students

Self Control

We all know that Facebook and Twitter can prove to be extremely distracting when trying to study. The Self Control app lets you block your own access to distracting websites that might get you off track. You can select the amount of time that the sites are blocked for, and even if you restart your computer or delete the app, you will not be able toaccess the blocked sites.

Audible

Audible allows you to listen to your assigned class reading when you are on the go. Not only can this save you time, but it can also come as a welcome relief from staring at a textbook for hours on end. It can also be particularly beneficial for students who commute to school. There is a monthly fee attached, but you can get a 30 day free trial and test out this handy application.

Quizlet

Quizlet is home to over 153,303,000 study sets and counting. These ready to use flashcards and study guides created by teachers and other students can be a great resource when looking to understand the key points from a particular class. You can also create your own flashcards, meaning you can access your study notes anywhere anytime.

Hemingway App  

Another proofreading tool here, but a great one nonetheless. The Hemingway editor highlights the errors that occur within your writing and will pick up on:

  • Complex words or phrases
  • Extra-long sentences
  • Long sentences
  • Too many adverbs
  • Too many instances of passive voice

Additionally, Each error is specifically color coded so they can be addressed individually.

Valore Books

Using Valore Books, students can make some money back on those expensive text books purchased for various college classes. The easy to use site allows for student to student sales meaning that purchasing books here can also save you some cash.

Scholarship Websites for College Students

Fastweb

Fastweb is one of the leading online resources when it comes to finding a school scholarship that works for you. There is access to over 1.5 million scholarships on the site.

Math Websites for College Students

RealCalc

This app is a downloadable scientific calculator that could save you some money while enabling you to solve complicated equations in class and at home.

Math TV

Math TV is home to a great number of math resources and videos that help with breaking down complicated equations. The site also offers insight into what a college student can expect from their math class.

Fun Websites for College Students

Roomsurf

The thought of looking for a new roommate can be a daunting and unappealing one. Roomsurf allows you to search for a new roommate using various criteria, thus enabling you to find a roomie with similar interests to yours!

Reddit

Reddit is certainly a fun and interesting way to get your news and offers considerably more than your traditional news sources. This is also a platform to use during study breaks to gather some interesting stories that you will most probably be sharing with your friends later that day.

Twitter

There is more to Twitter than meets the eye. Not only is it a place to connect with friends and stalk your favorite celebs during study breaks, but students can also utilize the site to keep up to date the date with the day’s breaking news.

Alarmy

If you have trouble getting up in the morning for class then make it a priority to download this app. Once you do, you will be forced to get up a take a photo of an item related to the picture that Alarmy shows on your screen. Good luck!

Job Websites for College Students

Career Rookie

Looking for your first job out of college? Want to find some work while you are still in school? Well, Career Rookie specializes in this and is a great place to start looking for your first dream job.

LinkedIn

Another place to start when looking for that first job post college is of course LinkedIn. Use this social platform to connect with influencers and highlight your expertise/experience. Many employers will check out your LinkedIn page during their interview and hiring process.

Psychology Websites for College Students

Psychology Today

An absolute must for an Psychology Student! This said, Psychology Today is more than just your average psychology based news site. Thousands of academics from across the world use this platform to blog about their interests and expertise. This can range from psychology (obviously) to business. You may even find that a couple of your professors are writing for Psychology Today.

If you have any more suggestions on websites for college students then be sure to leave them in the comments!

George has recentGeorgely joined the Circa team in California following the completion of his master’s in marketing management and strategy degree, where he graduated with distinction from Plymouth University in England. George is a PR and digital marketing specialist who is passionate about creating high level opportunities for professors within national publications.