PR Pitch Strategy: 4 Must-Do’s When Pitching Your Professor

Digital Public Relations and Rankings

Crafting a pitch that reinforces a professor’s value to a spectrum of audiences is no simple task, but in order to do so PR professionals must first put forward the effort to develop a strong client relationship. Whether they are new or an existing professor, understanding their background and industry is paramount for any PR […]

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3 Things Higher Education Marketers Should Consider in 2017

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Whether it’s the increasing use of mobile devices or Facebook’s unveiling of lead ads, there have been a number of changes to the digital marketing landscape over the past few years. Some of these changes have had substantial impact, and many digital marketers have been scrambling to adjust and align their initiatives in order to […]

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7 Higher Education Marketing Conferences in 2017

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With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology and trends. Even in the past year, we’ve seen significant updates and changes to marketing and social platforms across the web such as new features on Instagram and Snapchat, as […]

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The Value of Digital Public Relations: SEO Case Study for Computer Science Master’s Online

Digital Public Relations and Rankings

In the higher education industry, digital public relations is a new yet important approach for any SEO strategy. By leveraging traditional public relations strategies for the digital world, digital PR not only influences brand awareness and thought leadership for universities, but it also directly influences organic traffic that leads to conversions and new students. In collaboration […]

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7 Snapchat Accounts Every Marketer Should Follow

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Social media and communication (as we know it) were changed forever when Snapchat launched in September of 2011. After gaining popularity among millennials, Snapchat has grown rapidly and now boasts over 150 million daily users, passing Twitter’s daily usage of 140 million daily users. It seems that almost everyone is using this app to communicate with […]

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How to Build Backlinks to Infographics

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In the online SEO world, there are a plethora of ways to build links and drive visitors to your resources. As many professionals already know, the two main ways to drive traffic to a site is through paid and organic search. Paid search involves using a marketing budget to boost online campaigns such as Facebook […]

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Facebook Ads Tips and Tricks for Boosted Posts

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  Getting started with advertising on Facebook can be intimidating–especially for those with lackluster experience or an otherwise narrow purview of Facebook Ads. However, Boosted Posts are a great avenue for such individuals to get started, enabling them to utilize many of the channel’s advanced targeting capabilities–such as Interests, Fields of Study, Income Level and Job Titles– without the necessity of knowing all […]

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21 Tips for Improved Facebook Page Engagement

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You’ve already established an attractive Facebook following. Now you just have to funnel them to your website and landing page. But before you start begging your followers to click through, it’s important to create a well-rounded approach and connect with your audience so you can really make the most of your Facebook page. For the […]

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A Guide To Leveraging Reddit For Higher Education Marketers

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It’s no secret that social media has become a staple for modern digital marketing, but many marketers often forget to add Reddit to the mix. For those still unaware of this platform, allow me to introduce you to the internet’s most influential users. Although some might wish to write the site off as “just another […]

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The Anatomy of a PR Pitch – How to Structure & Standardize Pitching Across Your Team

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As any PR or communications professional knows, pitching is the single most important skill to possess. While there are various approaches and styles to this, it’s important to find a structure and style for pitching that has had proven success within your industry and then standardize that formula across your team. So how can you […]

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