How to Reduce and Manage Workplace Stress

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We’ve all had the feeling of being tired, stressed and burned out from work. The physical and emotional repercussions of work-related stress can be detrimental to productivity and overall well-being, and it doesn’t seem to be improving for most workers. In fact, 70% of calls made to phone counseling lines at Workplace Options, a provider of […]

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Facebook Chatbots: The Social Media Game Changer

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As with any marketing strategy, keeping communication lines open between a company and its customers is crucial to a successful relationship and high conversion rate. The same principle applies to social media. This is where chatbots have come in to save the day. Thanks to some rather fancy artificial intelligence technology, chatbots operate by means of […]

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Increasing Web Traffic: Content Strategies to Achieve Marketing Goals

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For the past decade, digital marketing agencies and experts around the world have emphasized the phrase “Content is King,” but even to this day, a majority of marketers still do not understand how to increase website traffic to the content they’ve generated. For this reason, I have decided to tackle the intricate subject of content […]

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5 Tips for Writing Ad Copy in Facebook for Higher Education

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I remember the days when you needed a “.edu” email address in order to set up a Facebook profile – heck, looking back on it, I remember the act of doing so almost as an indoctrination of myself into the university experience. Over the years, Facebook has evolved into so much more than a place for blossoming academics […]

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7 Tactics for Repurposing Content on Social Media

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If digital content marketing is in your tactical arsenal, you know that developing fresh subject matter can be challenging. Thankfully, by repurposing content that is proven to be successful, we can cut down time while maintaining or even increasing engagement. The following are 7 unique ways to repurpose successful social media posts for your school […]

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5 Ways to Effectively Balance Student-Work Life

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Being a student and working a full or part-time job on top of that requires discipline and dedication to both work and school. Balancing school and work, while managing to have a life outside of the two can be overwhelming at times. As a current college student and employee struggling to find the perfect balance, […]

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The Ultimate Guide To On-Page SEO For Higher Education In 2017

On Page SEO for higher education marketing

Introduction You’ve built your links, promoted your infographics, finished up an epic outreach campaign, and even landed some new contributor accounts. These are all great off-page SEO tactics that have been proven to help your website’s rankings. But for some reason, you still can’t seem to land those page 1 rankings. What’s the issue? Your […]

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PR Pitch Strategy: 4 Must-Do’s When Pitching Your Professor

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Crafting a pitch that reinforces a professor’s value to a spectrum of audiences is no simple task, but in order to do so PR professionals must first put forward the effort to develop a strong client relationship. Whether they are new or an existing professor, understanding their background and industry is paramount for any PR […]

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3 Things Higher Education Marketers Should Consider in 2017

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Whether it’s the increasing use of mobile devices or Facebook’s unveiling of lead ads, there have been a number of changes to the digital marketing landscape over the past few years. Some of these changes have had substantial impact, and many digital marketers have been scrambling to adjust and align their initiatives in order to […]

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7 Higher Education Marketing Conferences in 2017

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With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology and trends. Even in the past year, we’ve seen significant updates and changes to marketing and social platforms across the web such as new features on Instagram and Snapchat, as […]

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