Understanding the Value of A/B Testing

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What is A/B Testing? Have you ever wondered if a certain piece of content on your website is performing to its full potential? If the subject line on your email campaign is compelling enough to maximize open rates, or even if a button on your website is the best color to attract a user to […]

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Generation Z: 5 Tips for Engaging The Next Generation of Consumers

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Just when brands feel that they’ve finally mastered the art of advertising to Millennials, up comes the next generation of consumers: Generation Z. Although sharing some similarities to the elder Millennials, Generation Z is far more savvy to brand intentions, meaning digital marketers will find themselves embarrassed if they try to implement Millennial advertising strategies for this younger generation. […]

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How to Successfully Utilize Brand Elements Within Creative Assets

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Creative assets that successfully include the brand elements of a client can lead to improved overall success. Within higher education, a simple logo can be used on everything from print collateral to football jerseys. A graphic is much more impressionable than plain text and can be used in various sizes and transparencies. Brand elements from […]

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5 Ways to Keep Your Readers Engaged

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The average reader will view your article for 15 seconds or less. You may have drawn them in with your headline, but are they going past the first few lines? Are they leaving your site truly understanding the point of the piece? If not, then why? Even if you are drawing the attention of those […]

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The Benefits of Outlining an Article in Advance

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Whether you’re crafting a straightforward blog or you’re delving into an in-depth research article, there is a temptation to simply sit down and crank out the copy. Once you start writing, the thoughts will flow, the sentences will arrange themselves accordingly, and everything will come together properly. Unfortunately, as any dedicated writer or marketer can […]

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How to Get Published Online: Guest Articles

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Having a guest article published on an industry-specific or national news site can be a great way to build on your thought leadership and promote your brand. However, it’s not always an easy feat, as editors receive hundreds of submissions every day from others clamoring for the same opportunity. It’s easy to understand, then, why […]

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Learnings (and Mistakes) that Have Shaped My Communications Career in Higher Education

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With almost 20 years on the marketing and communications side of higher education, I’ve learned a great deal from key stakeholders and my brilliant teams. But I’ve learned from myself and my mistakes, too. It’s amazing what can grow from a few blunders, helping you lead a more productive, informed and fulfilling career. Following are […]

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How to Use Digital PR to Influence Organic Rankings

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Public relations has always played an integral role in helping businesses and nonprofits to achieve their goals. But in today’s search-engine-reliant world, digital PR know-how has the potential to explode organizations’ visibility before the eyes of prospective customers. Unfortunately, too few PR pros understand how backlinking and search-engine optimization (SEO) work, and their importance in […]

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6 Tips to Start and Master Your College’s Blog in 2018

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At Circa Interactive we’re fortunate to work with a few outstanding partners. Below, our friends over at Finalsite put together six useful tips for your college’s blog to become successful. Enjoy! While you already know that your school needs a blog, the usual roadblocks–time and staffing–are probably standing in your way. Whatever you do, don’t allow these to […]

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SEO Top Trends of 2018

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With 2017 coming to a close, we look to the Holiday Season and New Year for resolutions, ambitious goals and change, but what changes more than the world of SEO? Now is the time to look to 2018 for trends and techniques that may take us in new directions or simply reinforce best practices. That […]

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