Using AI to Reach Students and Increase Enrollments

Webinar: How Artificial Intelligence Will Change the Way Universities Engage and Enroll Students: August 7th, 11AM PST.

It’s no secret that competition among higher education institutions is at an all-time high. Even though prospective students are always on their phones, they rarely answer them. What used to be a good strategy for reaching prospects doesn’t work as well anymore for colleges. This generation of students expects instant responses and personalized experiences. With higher education institutions struggling to fund, staff, and scale these kinds of marketing services, reaching students is becoming harder than ever. With this in mind, how can colleges and universities leverage technology that will help them more effectively reach their prospects?

Well, it is now time to implement Artificial Intelligence and Chatbot technology into your marketing strategy. You’ll more effectively reach students while simultaneously relieving your overburdened staff and better utilizing your already-tight budget. With students today being used to getting information instantaneously at all hours of the day or night, they expect to have easy access to institutions in the same way that they have easy access to their friends on social media. By giving a Chatbot the task of quickly and easily interacting with prospects, students get the personalized and instant experience they’re looking for. You’re also ensuring that your school stands out in their minds during the school selection process. Chatbots can become a crucial part of your story telling, and you can use this technology to bring top level prospective students to your virtual doorstep.

Here’s how:

On Tuesday, August 7th at 11AM PST, join Circa Interactive’s Joseph Lapin and Clayton Dean, and Jason VanLue from Zaengle, to learn how your institution should implement Artificial Intelligence and Chatbot technology to improve enrollment efforts and enable you to share your unique story with the highest quality students.

Registration: https://zoom.us/webinar/register/WN_k-dYNgm-TeqB8023vXEjHQ

What You’ll Learn:
  • Understand the current and future opportunity of Artificial Intelligence and its place in higher education.
  • Learn why chatbots and AI-driven platforms are going to change the way we engage with prospective students.
  • See how you can scale your team with the help of intelligent engagement.
  • Understand the cost savings associated with leveraging this technology.
  • Learn how AI can help connect with students on an emotional level.

“By 2020, the average person will have more conversations with bots than with their spouse.” –Gartner.

Register now to learn how to grow your institution with innovative AI technology!

Circa Interactive is the premier digital marketing agency in higher education. Since opening in 2011, Circa Interactive has helped more than 60 degree programs increase lead flow, build brand awareness,and generate more students. To find out how our services could help your institution, please email clayton@circaedu.com.