Category: Digital Marketing
Higher Ed Email Campaigns: How to Create Emails Students Want to Read
Email campaigns are an important part of higher ed marketing strategies. Explore email campaign ideas and tips on how to write a great email.
The Power of Student Testimonials
Student testimonials add SEO value to your websites and authenticity to your advertising. Get started creating student profiles today with these tips.
Enrollment Strategies and the Evolving Expectations of Students in 2024
Explore how universities are adapting to the evolving expectations of students in 2024 by using innovative enrollment strategies.
Community College Enrollment: Reducing Inefficiencies in Onboarding
Interested in how your community college enrollment team can streamline its processes and reach more students? Explore strategies for better onboarding.
The Art of Persuasion and Personas in Enrollment Marketing
Discover how to harness persuasion and personas in your enrollment marketing efforts. Learn practical strategies to connect to and convert prospective students.
AI in Content Marketing: How Artificial Intelligence Is Transforming Higher Ed Marketing
Discover how AI is being used in higher ed content marketing, and explore strategies to maximize its value and avoid pitfalls.
The Future of Partnership Is Capacity Building
Looking for a sustainable, customized way to enable capacity building at your higher education institution? The right partner can make all the difference.
How to Market an Online Graduate Program: Building the Foundation to Ensure Success
In this special, 4-part podcast series we'll unpack the essential strategies for designing a marketing strategy for a new, online graduate program. With each episode, we'll examine a different year of the marketing cycle and how to grow your program enrollments.
Digital Marketing Solutions for a Technology-Challenged School
See how you can drop your identity as a technology-challenged school and leverage technology to gain a competitive advantage over your competition.
Key Performance Indicators in Higher Ed Marketing
Which higher education marketing KPIs should your institution be focused on? Learn how to get optimal return on investment.
The Enrollment Marketer’s Guide to a Winning Value Proposition
Uncovering a winning value proposition for your program requires drilling down on each unique differentiator. Get started with our value proposition worksheet.
The Problem With Mass Personalization in Higher Ed Marketing
What’s the problem with mass personalization in higher ed marketing? Learn how to take personalization to a higher level with Archer thought leader Angie Mohr.