With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology and trends. Even in the past year, we’ve seen significant updates and changes to marketing and social platforms across the web such as new features on Instagram and Snapchat, as well as marketing platform updates on Facebook and Adwords.
The Higher Ed Marketing Journal has shed light on a handful of these changes and trends during 2017 through valuable insights, including:
- PPC Tips & Tricks: Facebook’s Lookalike Audiences
- How Google’s Removal of Right-Side Ads Affects Higher Education PPC Marketing
- How to Reach Prospective Students Through the New Instagram Stories Feature
- 5 Ways Snapchat is Changing the Way We Communicate
- How Pokemon Go is Causing Digital Marketers to Experiment with Augmented Reality
Additional trends to watch out for in 2017 include the boom of online video in social platforms, continued growth of smartphone users in emerging markets, and the evolving power of Facebook advertising.
To better understand where marketing is heading in the field of higher education and to realize opportunities for synergy through networking, a number of higher education marketing conferences are in place for 2017.
The 2017 Carnegie Conference
This student recruitment focused conference comes to Orlando in early 2017 and is designed for marketing professionals and staff at all levels of an education institution. Aside from valuable insight from industry experts and carefully crafted presentations, the 2017 Carnegie Conference is taking place at Walt Disney World and includes exclusive access to backstage events.
When: Feb 1-2, 2017
Where: Orlando, Florida
Converge 2017 is an annual higher education recruitment and inbound marketing conference that hosts a number of interactive workshops and handpicked presenters from institutions such as Harvard, UNC Chapel Hill, and Temple. The venue of this conference is the sunny Omni Ranch Las Palmas Resort & Spa located in sunny Rancho Mirage.
When: Feb 21-24, 2017
Where: Rancho Mirage, California
2017 CASE Social Media Conference
To stay up to date on the latest trends in social media, higher education professionals are attending this valuable conference in Spring 2017. This conference is appropriately named Social Media and Community and offers insight into strategic storytelling and social engagement in the realm of higher education. Hosted at the Omni Los Angeles Hotel, this conference is designed for enrollment professionals, alumni engagement professionals, administration, and more.
When: March 13-15
Where: Los Angeles, CA
From global business leaders to higher education faculty and administrators, the 2017 Innovations Conference is designed to help professionals discover state of the art approaches to educating and learning. Located in San Francisco, this conference is a promising event to network with higher education professionals and absorb innovated presentations by industry leaders.
When: March 12-15, 2017
Where: San Francisco, CA
HACU 12th International Conference
This annual conference by the Hispanic Association of Colleges and Universities focuses on innovation, trends, and research in international education. As universities continue to open their doors to international students, understanding model programs and funding prospects for the internationalization of higher education institutions is priceless. This conference is hosted at the Real InterContinental San José Costa Rica Hotel.
When: March 29-31, 2017
Where: San José, Costa Rica
Digital marketers continue to hone their skills in search marketing and search engine optimization and the SMX London conference in 2017 is a power tool for further their education. Created by Search Engine Land, this international conference is sure to impress with a variety of workshops, expos and cutting edge presentations. SMX London is located at 155 Bishopsgate on Liverpool Street in London.
When: May 23-24, 2017
Where: London, England
2017 eduWeb Digital Summit
In Summer 2017 comes the annual eduWeb Digital Summit which offers tracks for any type of higher education professional. These tracks range from email marketing to data analytics, to mobile design and strategy. A variety of valuable workshops and networking events are offered to attendees to this innovative conference located at the Westin Copley Plaza in Boston, Massachusetts.
When: August 7-9, 2017
Where: Boston, Massachusetts
AMA Higher Education Conference 2017
Late 2017 promises to deliver the annual AMA Higher Education Conference which brings together a large group of higher education professionals and exceptional keynote speakers. This yearly conference offers a host of valuable networking opportunities with like-minded professionals. 2016 brought impressive presentations from leadership at Emory University, Edelman, and more.
When: November 12-15 2017
Frederic has five years experience in higher education content marketing and search engine optimization. Working with Circa Interactive, he has gained valuable experience in paid search, analytics, SEO strategy, and client management. Frederic excels in process optimization, strategic content marketing, and management and implementation of daily witty jokes. Follow him on twitter @FredHigherEd