7 Tips To Revolutionize Your Cold Email Marketing Strategies

So, you’d like to boost your sales or generate new leads, but your opt-in email marketing strategies just aren’t cutting it. Somehow, you find yourself with a list of leads, or “prospects”, that you’d like to reach out to for the first time but aren't sure how to build the right process to get them to take an action. The following cold email tips can help drive a response while keeping the reputation of your domain safe.  What is a Cold Email? Cold emailing, or “email outreach” is here and it can boost your lead generation. It is the process of reaching out to an individual or organization Continue Reading

Tools and Tricks to Help with Your Link Building Campaign

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SEO continues to be a driving force in the marketing world, and as it becomes more integrated in other marketing functions, new roles seem to be popping up everywhere–SEO Analyst, SEO Content Strategist, and SEO Outreach Coordinator are just a few of the new titles we’ve seen lately. Let’s narrow in on the SEO Content […]

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The Role of the Newspaper in Digital PR

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The development of technology has driven some to believe the newspaper is outdated. However, newspapers, in all formats, still reach 69 percent of the total U.S. population in a month. With the takeover of Facebook, Twitter and copious ‘news’ sites, we are certainly getting our information in new ways, but with the abundance of “fake […]

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15 Higher Education Digital Marketing Strategies for 2018

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Every day, universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education space is being redefined by innovation in design, delivery and employability for many degree programs. Education experts have the resources they need to craft, test and rollout cutting edge online […]

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Understanding the Value of A/B Testing

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What is A/B Testing? Have you ever wondered if a certain piece of content on your website is performing to its full potential? If the subject line on your email campaign is compelling enough to maximize open rates, or even if a button on your website is the best color to attract a user to […]

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Generation Z: 5 Tips for Engaging The Next Generation of Consumers

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Just when brands feel that they’ve finally mastered the art of advertising to Millennials, up comes the next generation of consumers: Generation Z. Although sharing some similarities to the elder Millennials, Generation Z is far more savvy to brand intentions, meaning digital marketers will find themselves embarrassed if they try to implement Millennial advertising strategies for this younger generation. […]

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How to Successfully Utilize Brand Elements Within Creative Assets

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Creative assets that successfully include the brand elements of a client can lead to improved overall success. Within higher education, a simple logo can be used on everything from print collateral to football jerseys. A graphic is much more impressionable than plain text and can be used in various sizes and transparencies. Brand elements from […]

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5 Ways to Keep Your Readers Engaged

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The average reader will view your article for 15 seconds or less. You may have drawn them in with your headline, but are they going past the first few lines? Are they leaving your site truly understanding the point of the piece? If not, then why? Even if you are drawing the attention of those […]

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The Benefits of Outlining an Article in Advance

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Whether you’re crafting a straightforward blog or you’re delving into an in-depth research article, there is a temptation to simply sit down and crank out the copy. Once you start writing, the thoughts will flow, the sentences will arrange themselves accordingly, and everything will come together properly. Unfortunately, as any dedicated writer or marketer can […]

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How to Get Published Online: Guest Articles

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Having a guest article published on an industry-specific or national news site can be a great way to build on your thought leadership and promote your brand. However, it’s not always an easy feat, as editors receive hundreds of submissions every day from others clamoring for the same opportunity. It’s easy to understand, then, why […]

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