How to Effectively Construct a Facebook Promoted Post

Ten years after it’s founding in 2005, Facebook could not have predicted its impact on the modern world. The company transformed our relationships, constructed a new media outlet, and altered the rules of traditional advertising. As organic reach declines and the platform becomes a global-majority stakeholder in digital paid advertising, competition in this lucrative marketplace of 1.44 billion monthly active users has intensified. Because of these changes, spending money on Facebook ads is becoming the only way to get noticed. One of the most effective ways to promote a Facebook page is Continue Reading

A Higher Education Marketer’s Guide to Conversion Rate Optimization: Paid Social

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Social Media Marketing (SMM) has become an indispensable resource for generating prospective students for higher education institutions; however, it isn’t the two-buck-per-acquisition solution it was when Facebook ads first rolled out. With social media marketing becoming increasingly competitive, how then does one make the case for ongoing (if not increased) investment? The answer is simple: Lower your […]

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How a Higher Ed Marketer Can Stay Ahead of the Curve in Digital PR

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At Circa Interactive, we work with a wide variety of programs and professors who each have their own specialized areas of interest, and in order to create high quality opportunities in the media, there are a number of factors that we have to be aware of in order to accomplish our goals of improving rankings […]

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Online Nursing Degrees: a prescription for online success

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In the rush to go online, many universities take a “ready, fire, aim” approach, launching programs that are ultimately unsuccessful due to poor planning, underestimating the amount of work and resources needed, and/or failing to understand market demand. All three are program killers, but the latter is the most easily addressed, and one that all […]

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How to generate quality Higher Education leads using quizzes

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Note: This article was contributed by Josh Haynam, co-founder of Interact. In marketing there is a constant disconnect between the content we produce and the actual qualified leads that come in. It’s incredibly difficult to reconcile the two and still create a stream of really awesome material. As a partial solution to this dilemma, I introduce […]

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Four Lessons from my Internship in Digital Marketing

Dennis' article

Entering a digital marketing internship can be intimidating, especially when the field is in higher education, where you’re being counted on by universities to professionally represent them and help spread their messages. While the responsibilities at Circa Interactive can be greater than many other internship settings, they ultimately drive you to become dedicated to your […]

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Five Ways to Target Potential Students with LinkedIn Paid Ads

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While LinkedIn’s network of working professionals and job seekers isn’t comparable in size to Facebook, it has introduced an advertising platform that is logical and effective. What LinkedIn lacks in volume, it makes up for in it’s straightforward targeting options and accurate audience segmentation which, if leveraged correctly, will produce quality and relevant traffic that can […]

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The Top 4 Qualities of a Digital Marketer in Higher Education

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In the Summer of 2011, I left my home state of Missouri and moved to San Diego, California, to pursue my Bachelor in Business Administration from San Diego State University. During my time at SDSU, I recognized my passion for marketing and entrepreneurship, which led me to seek a digital marketing internship in my final […]

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Two Effective Ways to Generate More Leads for Your Online Program on a Limited Budget

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Each fiscal year it’s the same drill: you’re handed a marketing budget from finance, walk back to your office, and try to figure out how you’re going to meet your lead goals with a less-than-ideal budget. With often a fraction of the budget you really need, you also get the unsurprising news that lead and […]

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Four Lessons from my Internship in Digital Marketing

Sarah Song, PR Professional

At Circa Interactive, we pride ourselves on building a team of leaders and placing individuals in the best position for success. There is no greater example of this goal than our internship program. We not only work in higher education as marketers, but consider ourselves teachers for future digital marketing professionals. Through partnerships with local universities […]

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