How to Reach Prospective Students Through the New Instagram Stories Feature

Instagram has rapidly grown to nearly 500 million monthly users worldwide and is projected to continue its growth at a steady rate. With this many monthly users and roughly 55 percent of them being ages 18-29, Instagram is the platform that higher ed marketing experts should be targeting. The addition of Instagram’s new feature, Instagram stories, allows for more opportunity to engage with followers and prospective students. Much like the Snapchat story feature, users post content that will disappear after 24 hours. This 24 hour time frame provides the opportunity to post as much content for Continue Reading

Need More Student Inquiries? Start Building Relationships

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Relationships in digital marketing are rooted in effective communication and trust. Developing long-term relationships with university stakeholders, students and alumni, and a slew of media contacts are key to continued success in higher education internet marketing. By looking past individuals as clients or potential leads and taking the time to listen, explain, and ask questions, […]

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How Pokemon Go is Causing Digital Marketers to Experiment with Augmented Reality

Pokemon Go Image

Headline news this summer has been anything but stagnant. From political conventions to ISIS activity and a governmental coup, there are currently many powerful stories being told in the world. However, one trivial and unexpected memory from millennials’ childhood is commanding media attention in a way that would even catch M. Night Shyamalan off guard. […]

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Link Building Strategies: Three Evergreen Content Ideas


In the world of search engine optimization and ranking factors, the most important correlation to search engine result page (SERP) ranking was found to be the number of backlinks and overall link authority. Moreover, with over 70% of users clicking on first page results, universities are always looking for ways to get their programs to […]

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PPC Tips & Tricks: Facebook’s Lookalike Audiences


Facebook is an incredibly powerful platform, where marketers can seek and engage new prospects across a variety of business goals (purchases, lead generation, awareness, etc.). As I’ve said before, the channel is an indispensable asset for generating prospective student leads to the degree programs we market. Beyond the vanilla demographic targeting options available (Interests, Fields […]

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5 Ways Snapchat is Changing the Way We Communicate

Snapchat Communication

Snapchat has roughly 26 million users in the United States, with 60 percent of those using the app aged 13–34. In May, Snapchat’s dominance was established when it beat out Apple and Facebook applications to top the Apple iOS downloads chart for the first time. If you don’t believe Snapchat is worth your university’s time, […]

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A Step-by-Step Guide on how to Leverage University Events for Your SEO Strategy

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Universities throughout the United States regularly host events and conferences with the intention of bringing awareness to certain topics and causes, while simultaneously building upon their thought leadership within the industry. However, while more organizations and institutions are beginning to leverage online tactics to promote their events, many are still missing out on a key opportunity […]

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The Do’s and Don’ts of Student Blogging

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Student blogging is an excellent way to get your students involved with working behind the scenes as well as getting real life work experience in the digital marketing, journalism, and communications industry. Running a blog successfully is no easy feat, and student blogging can come with its own unique obstacles and challenges that other blogs […]

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4 Social Media Stats Essential for Marketing to Millennials

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As those in the higher education field know, the millennial generation–whom the Pew Research Center defines as those ages 18-34 in 2015–has essentially grown up in the age of social media and technology. As a result, it has become the job of most higher education marketers to deliver social media in a way that is organic and, of […]

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Instagram Growth Hacking Tips: A Comprehensive Guide From the Ground Up


Recognizing The Importance of Instagram Regardless of your feelings on their recent logo change, Instagram is one of the widest-used social media platforms out there. With 300 million active daily users posting 70 million photos each day, it’s really hard to ignore an outlet this big. Especially when brand engagement ranks the highest out of any social […]

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