Why Designers in Higher Ed Need to Simplify Their Ads

A few months ago, I watched an episode of Abstract--a series of documentaries about the art of design. The episode focused on Christoph Niemann, an illustrator best known for designing covers of the New Yorker magazine. What I learned most from the episode was his use of abstraction. Niemann could look at the world around him and use Legos to create what he saw. These weren’t extravagant Lego cities; they were just taxis and buildings made of less than a handful of pieces. The idea was to boil down one object to its most simple parts, keeping only what makes that object recognizable. What Continue Reading

6 Ways to Leverage Student Testimonials in Marketing

testimonials in higher ed marketing

Today’s college search consists of visiting hundreds of college websites to find the perfect match. After researching several institutions, prospective students then compile a list of colleges and universities to apply to, but what are the deciding factors that lead them to applying? Is it hearing from faculty members, attending open house events, a google […]

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What is Project Management? Your Ultimate Guide to Getting Started

What is project management?

Managing a project is no simple task. Generally, most business projects don’t attain goals they were initially set out to achieve. That’s because most companies are still guilty of outlining project plans and objectives that are not backed up with correct practices. Project management is something you can’t learn straight out of college–it’s a competency […]

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Education Market Research Tips for Programs in Higher Ed and K-12

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What is Program Market Research? The goal of program market research is to understand the competition, demand, and trends for specific programs or courses within a university or K-12 environment. Program market research can also provide insight into how a program or course should be designed based on current and future demand, in addition to […]

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Three of the Best Books to Transform Your Digital Marketing Company

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Over the last few years, our team has been looking for ways to transform our company, push our creative abilities, and ensure that we are constantly evolving to provide better results for our higher education clients. So, our leadership team asked a tough question: How do we ensure that we’re not getting stagnant? Well, the […]

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Five Trends That Are Encouraging the Adoption of Tech in Higher Education

On Page SEO for higher education marketing

In recent years, technology has vastly transformed the higher education scene. Colleges across the country have implemented various innovative methods to advance learning spaces, remodel their libraries and bolster campus security. 2017, in particular, has seen laptops, tablets, ebook readers and fitness trackers become must-have accessories for many college students. Even virtual reality has found […]

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5 Qualities of High-Converting College Websites

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At Circa Interactive we’re fortunate to work with a few outstanding partners. Below, our friends over at Finalsite put together five useful tips to increase the conversion rate on your institution’s website. Enjoy!   The term “conversions” covers a wide landscape of actions happening on your college or university’s website. It can mean a prospect […]

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Higher Education Marketing: Why Chatbots are the Future of Communication

Chatbots & the Future of Communication

Higher Education Marketing experts are projecting chatbots to be the future of communication between schools and potential students. For many universities, improving communication with students has been a key focus. As any applicant knows, the process of researching university programs can be a complicated one. Whether it’s speaking with various individuals and departments, browsing through […]

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5 Higher Education Marketing Strategies

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Every day universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education space is being redefined by innovation in design, delivery and employability for many diplomas and degrees. Education experts have the resources they need to craft, test and rollout cutting edge online […]

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3 Creative Ways to Attract Prospective Students to Your College

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Higher Education Marketing Challenges Today in the United States there are approximately 5,300 colleges and universities. With such a large number of schools, todays higher education market has become as competitive and  challenging to navigate as ever.  Traditional marketing techniques are no longer sufficient to attract new students. It is now crucial for colleges and […]

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