6 Do’s and Do Not’s of Digital Public Relations

In the competitive field of digital public relations, it is a constant struggle to create pitches that stand out to your desired audience. Reporters and editors of high level publications are drowning in a sea of pitches and emails each day and don’t want to receive the same boring pitches every day. In order to succeed as a public relations specialist, it is imperative that your campaign stands out among the rest. There are several ways to ensure that you make your mark. Here are 3 do’s and 3 do not’s of higher education Public Relations. Do: Have a unique voice while understanding what the Continue Reading

15+ Essential Apps and Websites for College Students

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Educational Websites for College Students Google Drive Google drive is a great place to store all your documents, spreadsheets and presentations. The ease of access means that a file can be saved at home and easily accessed from a college computer or even a mobile phone. Because this is a cloud based system you do […]

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Using Online Calendars to Boost Recruitment

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Higher education marketers often balance a number of responsibilities and objectives as they aim to continually attract more students to apply and attend their university. Despite the new technologies that can enhance their work, some marketers continue to spend precious time and resources on old school recruiting efforts, leaving them little time to experiment with […]

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4 Ways Virtual Reality Could Change Higher Education Marketing

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Every major development in technology has provided universities with new ways to tell their story, as well as attract and interact with potential students. Take the internet, for example, which provided colleges with the opportunity to broaden their reach and develop new education methods. Or consider Facebook, where higher education marketers are now able to […]

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6 Free Keyword Research Tools For Beginners and Experts

SEO Keyword Research Tools

When it comes to digital marketing, keyword research plays a big part in implementing an effective SEO strategy. Google and other search engines are evolving and becoming smarter in evaluating the best search results for the searched terms, so it’s no longer enough just to write content for blog posts, products, services, etc. without doing […]

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What Cision’s 2017 State of the Media Report Tells Us About the Future of PR

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With the media landscape constantly evolving, it’s essential that all PR practitioners are aware of current trends and shifts in order to remain at the forefront of their industry. In practicing digital public relations, it is particularly important to be aware of how journalists’ preferences are changing to better engage their growing online audience. Cision, […]

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Why Snapcodes Are the Future of Higher Ed Marketing

Snapcodes and higher education marketing

Snap Inc. has been a publicly traded company for over a month now and is starting to feel the heat. Facebook recently unveiled their own version of the “stories” feature that utilizes smart filters resembling Snapchat’s popular “lenses.” Instagram has also been competing for a slice of Snapchat’s 150-million active users, adding their own “stories” […]

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How to Reduce and Manage Workplace Stress

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We’ve all had the feeling of being tired, stressed and burned out from work. The physical and emotional repercussions of work-related stress can be detrimental to productivity and overall well-being, and it doesn’t seem to be improving for most workers. In fact, 70% of calls made to phone counseling lines at Workplace Options, a provider of […]

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Facebook Chatbots: The Social Media Game Changer

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As with any marketing strategy, keeping communication lines open between a company and its customers is crucial to a successful relationship and high conversion rate. The same principle applies to social media. This is where chatbots have come in to save the day. Thanks to some rather fancy artificial intelligence technology, chatbots operate by means of […]

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Increasing Web Traffic: Content Strategies to Achieve Marketing Goals

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For the past decade, digital marketing agencies and experts around the world have emphasized the phrase “Content is King,” but even to this day, a majority of marketers still do not understand how to increase website traffic to the content they’ve generated. For this reason, I have decided to tackle the intricate subject of content […]

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