PPC Tips & Tricks: Facebook’s Lookalike Audiences

Facebook is an incredibly powerful platform, where marketers can seek and engage new prospects across a variety of business goals (purchases, lead generation, awareness, etc.). As I’ve said before, the channel is an indispensable asset for generating prospective student leads to the degree programs we market. Beyond the vanilla demographic targeting options available (Interests, Fields of Study, remarketing, etc.), wrapped within custom audiences, there lies an enormous bastion of advertising potential. This is the second part of my series dedicated to Facebook’s Custom Audiences, and Continue Reading

5 Ways Snapchat is Changing the Way We Communicate

Snapchat Communication

Snapchat has roughly 26 million users in the United States, with 60 percent of those using the app aged 13–34. In May, Snapchat’s dominance was established when it beat out Apple and Facebook applications to top the Apple iOS downloads chart for the first time. If you don’t believe Snapchat is worth your university’s time, […]

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A Step-by-Step Guide on how to Leverage University Events for Your SEO Strategy

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Universities throughout the United States regularly host events and conferences with the intention of bringing awareness to certain topics and causes, while simultaneously building upon their thought leadership within the industry. However, while more organizations and institutions are beginning to leverage online tactics to promote their events, many are still missing out on a key opportunity […]

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The Do’s and Don’ts of Student Blogging

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Student blogging is an excellent way to get your students involved with working behind the scenes as well as getting real life work experience in the digital marketing, journalism, and communications industry. Running a blog successfully is no easy feat, and student blogging can come with its own unique obstacles and challenges that other blogs […]

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4 Social Media Stats Essential for Marketing to Millennials

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As those in the higher education field know, the millennial generation–whom the Pew Research Center defines as those ages 18-34 in 2015–has essentially grown up in the age of social media and technology. As a result, it has become the job of most higher education marketers to deliver social media in a way that is organic and, of […]

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Instagram Growth Hacking Tips: A Comprehensive Guide From the Ground Up

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Recognizing The Importance of Instagram Regardless of your feelings on their recent logo change, Instagram is one of the widest-used social media platforms out there. With 300 million active daily users posting 70 million photos each day, it’s really hard to ignore an outlet this big. Especially when brand engagement ranks the highest out of any social […]

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A Guide to Understanding Audiences and Creating Personas in Higher Education

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First developed in the 80’s by Alan Cooper, a software engineer, audience personas have become a key element to any successful design program or marketing strategy. Initially created to understand how different groups of people use software, personas have evolved to help marketing and advertising professionals target very specific groups of people to deliver the messaging […]

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A Guide to How Native Advertising is Transforming Higher Education Marketing

Digital_Marketing

What is Native Advertising? Native advertising is defined as a form of paid media, where the ad experience follows the natural form and function of the user experience in which it is placed.  The form of native ads match the visual design of the experience the ads live within so that they emulate the look […]

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How to Write a Media Pitch (with Examples)

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Pitching compelling story lines and sources are the crux of any PR strategy. In the higher education digital marketing space, we leverage the expertise of professors from the programs that we partner with to help increase the school’s visibility, student enrollment, thought leadership, and brand awareness. For us, this is primarily an SEO and link-building tactic to […]

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How Google’s Removal of Right-Side Ads Affects Higher Education PPC Marketing

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On February 22nd, Google rolled out one of the biggest changes to its search engine results page (SERP) by taking out right-side ads and adding an extra 4th position above the proverbial fold line and three ads at the bottom of the page after the organic search results. This was a major change in higher […]

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