How to Write a Media Pitch (with Examples)

Pitching compelling story lines and sources are the crux of any PR strategy. In the higher education digital marketing space, we leverage the expertise of professors from the programs that we partner with to help increase the school’s visibility, student enrollment, thought leadership, and brand awareness. For us, this is primarily an SEO and link-building tactic to help boost program search engine rankings and visibility. Professors make excellent sources for stories through their unmatched level of expertise and experience in their respective fields, but without the correct messaging and Continue Reading

How Google’s Removal of Right-Side Ads Affects Higher Education PPC Marketing

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On February 22nd, Google rolled out one of the biggest changes to its search engine results page (SERP) by taking out right-side ads and adding an extra 4th position above the proverbial fold line and three ads at the bottom of the page after the organic search results. This was a major change in higher […]

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5 Tips for Reaching Prospective Students On Twitter

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With over 350,000 tweets sent per minute and 500 million tweets sent per day, Twitter is considered by many to be one of the best social networking platforms for delivering quick, instant content. Yet due to the increasing levels of content creation, many higher education marketers have found it difficult to navigate through the “clutter” […]

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5 Ways Your Online Event Calendar Can Positively Influence SEO

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By Krystal Putman-Garcia, Vice President, Marketing, Localist As competition for students becomes fiercer, search engine optimization has never been more important for a college/university. Better visibility and finding creates more visitors and engaged students. Thus university marketing teams are constantly looking for ways to improve their standing in search results. One key element that higher […]

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5 Reasons Why Digital Public Relations Should be a Part of Your Marketing Budget

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Within higher education, digital marketers are lucky, because we have access to professors who are thought leaders on the cutting edge of their respective field. Clearly, professors are incredible resources for their students inside of the classroom, and outside of the classroom, professors function as brand ambassadors for their programs and the larger institution. Of […]

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6 Ways Prospective Students Find Degree Programs Online [Video]

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Online education has taken large steps towards a highly regarded and powerful industry over the past decade. Increased trust toward these types of degrees have stemmed from elite, traditional universities emerging in the online higher education market. The continued development in communication technologies and an increase in savvy online tools have cleared the air of […]

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5 Instagram Tips for the New Algorithm-Based Newsfeed

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Instagram recently announced that they will be rolling out a new algorithm-based newsfeed that will move away from the current chronological one to a more personalized one. This change is similar to the way that Facebook changed their feed back in 2009. This means that the posts that show up at the top of your feed, regardless of when they were uploaded, will […]

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Writing a White Paper By Repurposing Content

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What is a White Paper? What are its Benefits? Before we get started explaining how to build a white paper, it’s important that we first take a look at what a white paper is, as well as its overall benefits to you and your readers. A white paper can be considered an authoritative document that guides […]

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Improving Your Facebook PPC Results with Remarketing

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Facebook Ads have proven to be an indispensable asset for generating prospective student leads to the degree programs we market. I can’t imagine how different my duties would be without it, or how much more difficult it would be to achieve my goals without the relatively miniscule cost-per-click metric this channel affords, and likewise without […]

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12 Techniques to Help You Learn Adobe Illustrator

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Adding some custom design to your marketing materials and content can really help identify your brand. Most designers charge a fortune for simple projects, but if you’re willing to put in the time yourself and learn Adobe Illustrator, the basics aren’t as hard as it seems. It’s never a bad skill to add to your personal […]

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