5 Tips for Engaging with Reporters on Twitter

With two thirds of Americans using social media to get their news, it’s no surprise that those who report the news also utilize and participate in social media. With a news feed updating almost non-stop, the design of Twitter uniquely positions itself as source for breaking news and is therefore an ideal platform for journalists. Additionally, the site allows journalists to stay up-to-date on new developments within their beat and creates a space for dialogue and feedback on news. When engaging with reporters on Twitter it is important to remember that while they may be an authority and leader Continue Reading

Future of Digital Marketing: 8 Experts Share Their Predictions

Future of Digital Marketing

With voice search and machine learning on the rise, we reached out to 8 digital marketing experts to get their insights on these developing technologies and share predictions on the future of digital marketing. Read on to discover insights from industry leading digital marketing companies like Backlinko, Search Engine Land and many more.   We Asked […]

Continue reading...

Using AI to Reach Students and Increase Enrollments

HEMJ---webinar_artificial-intelligence

Webinar: How Artificial Intelligence Will Change the Way Universities Engage and Enroll Students: August 7th, 11AM PST. It’s no secret that competition among higher education institutions is at an all-time high. Even though prospective students are always on their phones, they rarely answer them. What used to be a good strategy for reaching prospects doesn’t work […]

Continue reading...

World Emoji Day: 3 Innovative Ways to Use Emojis In Digital Marketing

Emoticon images of world, happy face and calendar.

Happy World Emoji Day! Today is the day to celebrate the small, expressive images that the world uses to communicate every single day. Whether we want to communicate that we want a fast food lunch, 🍔 🍟 🤤, or to remind your friend not to cry over spilled milk, 🚫 😢 🍼 💦, emojis are […]

Continue reading...

8 Key Interview Tips for Landing the Job

HEMJ-interview-dos-and-donts

1. Research the Company It seems obvious, but you’d be surprised how many interviewees don’t do the necessary research on a prospective company before heading into an interview. One time in particular, I remember an applicant responding during the interview to a straightforward question with, “Sorry, I didn’t have time to take a look at the website beforehand.” Needless to […]

Continue reading...

Become the Conversion Hero in Your Institution’s Marketing and Recruitment Story

HEMJ---Circa-Webinar

The Secrets of Storytelling Webinar: June 19th, 11AM PST Enrollment numbers are dropping and there is a need for new, innovative strategies. Top-rated, highly esteemed institutions of higher learning – offering the latest cutting-edge programs and sharpest instructors — have never seen enrollment numbers this bad. Why is enrollment dropping? How come the tried-and-true tactics […]

Continue reading...

5 Social Media Stats on Demographic Targeting in 2018

HEMJ---Demographic-Targeting

Both social outreach and higher education are now more than ever about ensuring a best-fit match between students and a college or university. What works for one family or one type of student might not work as well for another. That is the overarching theme behind today’s social outreach. In other words, your branding strategy […]

Continue reading...

7 Tips To Revolutionize Your Cold Email Marketing Strategies

HEMJ---7-steps-for-cold-email-marketing

So, you’d like to boost your sales or generate new leads, but your opt-in email marketing strategies just aren’t cutting it. Somehow, you find yourself with a list of leads, or “prospects”, that you’d like to reach out to for the first time but aren’t sure how to build the right process to get them […]

Continue reading...

Tools and Tricks to Help with Your Link Building Campaign

HEMJ---link-building-tools-and-tricks

SEO continues to be a driving force in the marketing world, and as it becomes more integrated in other marketing functions, new roles seem to be popping up everywhere–SEO Analyst, SEO Content Strategist, and SEO Outreach Coordinator are just a few of the new titles we’ve seen lately. Let’s narrow in on the SEO Content […]

Continue reading...

The Role of the Newspaper in Digital PR

anatomy-of-a-pr-pitch

The development of technology has driven some to believe the newspaper is outdated. However, newspapers, in all formats, still reach 69 percent of the total U.S. population in a month. With the takeover of Facebook, Twitter and copious ‘news’ sites, we are certainly getting our information in new ways, but with the abundance of “fake […]

Continue reading...