5 Ways Your Online Event Calendar Can Positively Influence SEO

By Krystal Putman-Garcia, Vice President, Marketing, Localist As competition for students becomes fiercer, search engine optimization has never been more important for a college/university. Better visibility and finding creates more visitors and engaged students. Thus university marketing teams are constantly looking for ways to improve their standing in search results. One key element that higher education marketers may be overlooking is their online event calendar. Just think about it – an efficient online calendar is filled with up-to-date events that are rich in content, which can play Continue Reading

5 Reasons Why Digital Public Relations Should be a Part of Your Marketing Budget


Within higher education, digital marketers are lucky, because we have access to professors who are thought leaders on the cutting edge of their respective field. Clearly, professors are incredible resources for their students inside of the classroom, and outside of the classroom, professors function as brand ambassadors for their programs and the larger institution. Of […]

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6 Ways Prospective Students Find Degree Programs Online [Video]

prospective students

Online education has taken large steps towards a highly regarded and powerful industry over the past decade. Increased trust toward these types of degrees have stemmed from elite, traditional universities emerging in the online higher education market. The continued development in communication technologies and an increase in savvy online tools have cleared the air of […]

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5 Instagram Tips for the New Algorithm-Based Newsfeed


Instagram recently announced that they will be rolling out a new algorithm-based newsfeed that will move away from the current chronological one to a more personalized one. This change is similar to the way that Facebook changed their feed back in 2009. This means that the posts that show up at the top of your feed, regardless of when they were uploaded, will […]

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Writing a White Paper By Repurposing Content

repurposing whitepapers

What is a White Paper? What are its Benefits? Before we get started explaining how to build a white paper, it’s important that we first take a look at what a white paper is, as well as its overall benefits to you and your readers. A white paper can be considered an authoritative document that guides […]

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Improving Your Facebook PPC Results with Remarketing


Facebook Ads have proven to be an indispensable asset for generating prospective student leads to the degree programs we market. I can’t imagine how different my duties would be without it, or how much more difficult it would be to achieve my goals without the relatively miniscule cost-per-click metric this channel affords, and likewise without […]

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12 Techniques to Help You Learn Adobe Illustrator

Illustrator Post HEMJ Image

Adding some custom design to your marketing materials and content can really help identify your brand. Most designers charge a fortune for simple projects, but if you’re willing to put in the time yourself and learn Adobe Illustrator, the basics aren’t as hard as it seems. It’s never a bad skill to add to your personal […]

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Three Common Mistakes Higher Education Marketers Make and How to Avoid Them

Target your audience

As marketing experts, our job is to work tirelessly to understand market habits and trends in a way that allows us to effectively position our university’s strengths to align with those very trends; however, we often forget that market research reports and conversion charts are more than just numbers. While these resources are, of course, […]

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5 Tips for Successful Media Relations


Developing strong and mutually beneficial relationships with reporters and editors is crucial to being successful in digital public relations, and it can make the job much more seamless and efficient. While it takes time to develop relationships with reporters and editors, the payoff from these relationships will be more than worth the investment. Here are […]

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3 Tips for Finding Blog Topics For Your Degree Program: Advanced Strategies To Get Your University Organic Visibility

Blog Writing

One of the core challenges that many higher education marketers run into is how to increase the online visibility of the programs that they manage. With higher education, and specifically online higher education becoming increasingly competitive, how can a marketer effectively position an online program in front of potential students? Blog content is a strategy […]

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