The Anatomy of a PR Pitch – How to Structure & Standardize Pitching Across Your Team

As any PR or communications professional knows, pitching is the single most important skill to possess. While there are various approaches and styles to this, it’s important to find a structure and style for pitching that has had proven success within your industry and then standardize that formula across your team. So how can you streamline the process of pitching to make team members as successful and efficient as possible? First, it’s important to identify the key components that make up every well-rounded PR pitch. While each pitch can, and often will, look a little different, we have Continue Reading

Part 1: On-Page SEO Tactics For Higher Education

On Page SEO for higher education marketing

Introduction You’ve built your links, promoted your infographics, finished up an epic outreach campaign, and even landed some new contributor accounts. These are all great off-page SEO tactics that have been proven to help your website’s rankings. But for some reason, you still can’t seem to land those page 1 rankings. What’s the issue? Your […]

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8 Ways to Get the Most out of Your Press Release

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As I discussed in my previous article, press releases can be an extremely effective tool when you are looking to promote an event or news within higher education. The potential impact of a press release goes far beyond this though, and should be an essential part of your overall public relations strategy. As defined by Entrepreneur, […]

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3 Ways Higher Education Marketers Can Leverage the 2016 Presidential Election

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We are one month from the first presidential debate, and the 2016 election has already proven itself to be one of the most digitally reported and discussed elections in the history of the United States. In fact, over the past 12 months, Americans have spent over 1,284 years reading Donald Trump related content on social […]

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How to Reach Prospective Students Through the New Instagram Stories Feature

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Instagram has rapidly grown to nearly 500 million monthly users worldwide and is projected to continue its growth at a steady rate. With this many monthly users and roughly 55 percent of them being ages 18-29, Instagram is the platform that higher ed marketing experts should be targeting. The addition of Instagram’s new feature, Instagram stories, […]

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Need More Student Inquiries? Start Building Relationships

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Relationships in digital marketing are rooted in effective communication and trust. Developing long-term relationships with university stakeholders, students and alumni, and a slew of media contacts are key to continued success in higher education internet marketing. By looking past individuals as clients or potential leads and taking the time to listen, explain, and ask questions, […]

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How Pokemon Go is Causing Digital Marketers to Experiment with Augmented Reality

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Headline news this summer has been anything but stagnant. From political conventions to ISIS activity and a governmental coup, there are currently many powerful stories being told in the world. However, one trivial and unexpected memory from millennials’ childhood is commanding media attention in a way that would even catch M. Night Shyamalan off guard. […]

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Link Building Strategies: Three Evergreen Content Ideas

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In the world of search engine optimization and ranking factors, the most important correlation to search engine result page (SERP) ranking was found to be the number of backlinks and overall link authority. Moreover, with over 70% of users clicking on first page results, universities are always looking for ways to get their programs to […]

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PPC Tips & Tricks: Facebook’s Lookalike Audiences

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Facebook is an incredibly powerful platform, where marketers can seek and engage new prospects across a variety of business goals (purchases, lead generation, awareness, etc.). As I’ve said before, the channel is an indispensable asset for generating prospective student leads to the degree programs we market. Beyond the vanilla demographic targeting options available (Interests, Fields […]

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5 Ways Snapchat is Changing the Way We Communicate

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Snapchat has roughly 26 million users in the United States, with 60 percent of those using the app aged 13–34. In May, Snapchat’s dominance was established when it beat out Apple and Facebook applications to top the Apple iOS downloads chart for the first time. If you don’t believe Snapchat is worth your university’s time, […]

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