Learnings (and Mistakes) that Have Shaped My Communications Career in Higher Education

With almost 20 years on the marketing and communications side of higher education, I’ve learned a great deal from key stakeholders and my brilliant teams. But I’ve learned from myself and my mistakes, too. It’s amazing what can grow from a few blunders, helping you lead a more productive, informed and fulfilling career. Following are six of the biggest lessons I learned from my own failures: Communicate with everyone. During my early years in higher-ed communications, I would communicate with one audience at a time. My approach was not as inclusive; and, I sometimes left out key audiences Continue Reading

How to Use Digital PR to Influence Organic Rankings

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Public relations has always played an integral role in helping businesses and nonprofits to achieve their goals. But in today’s search-engine-reliant world, digital PR know-how has the potential to explode organizations’ visibility before the eyes of prospective customers. Unfortunately, too few PR pros understand how backlinking and search-engine optimization (SEO) work, and their importance in […]

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6 Tips to Start and Master Your College’s Blog in 2018

A College's Blog

At Circa Interactive we’re fortunate to work with a few outstanding partners. Below, our friends over at Finalsite put together six useful tips for your college’s blog to become successful. Enjoy! While you already know that your school needs a blog, the usual roadblocks–time and staffing–are probably standing in your way. Whatever you do, don’t allow these to […]

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SEO Top Trends of 2018

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With 2017 coming to a close, we look to the Holiday Season and New Year for resolutions, ambitious goals and change, but what changes more than the world of SEO? Now is the time to look to 2018 for trends and techniques that may take us in new directions or simply reinforce best practices. That […]

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13 Higher Education Marketing Conferences in 2018

higher education digital marketing conferences 2018

With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology and trends. We can count on seeing immense changes from year to year. In 2017, we’ve seen significant updates and changes to marketing and social platforms across the web such […]

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5 Tips for Effective Client Communication

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In the marketing industry, understanding how to deliver desired results for your clients is crucial to a successful business relationship, but a study shows that 46 percent of employees regularly leave meetings not understanding the next steps. Below are a few helpful communication tips that will ensure that both parties always leave a conversation knowing […]

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The Beginner’s Guide to Cision

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With SEO professionals putting greater emphasis on links, PR has become a critical component in attaining top ranks. Whether you’re using PR for link building or working to leverage your professor as a thought leader in their industry, establishing a relationship with the media is a crucial tactic to any higher education marketing strategy. Often […]

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Why Designers in Higher Ed Need to Simplify Their Ads

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A few months ago, I watched an episode of Abstract–a series of documentaries about the art of design. The episode focused on Christoph Niemann, an illustrator best known for designing covers of the New Yorker magazine. What I learned most from the episode was his use of abstraction. Niemann could look at the world around […]

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6 Ways to Leverage Student Testimonials in Marketing

testimonials in higher ed marketing

Today’s college search consists of visiting hundreds of college websites to find the perfect match. After researching several institutions, prospective students then compile a list of colleges and universities to apply to, but what are the deciding factors that lead them to applying? Is it hearing from faculty members, attending open house events, a google […]

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What is Project Management? Your Ultimate Guide to Getting Started

What is project management?

Managing a project is no simple task. Generally, most business projects don’t attain goals they were initially set out to achieve. That’s because most companies are still guilty of outlining project plans and objectives that are not backed up with correct practices. Project management is something you can’t learn straight out of college–it’s a competency […]

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