SEO Top Trends of 2018

With 2017 coming to a close, we look to the Holiday Season and New Year for resolutions, ambitious goals and change, but what changes more than the world of SEO? Now is the time to look to 2018 for trends and techniques that may take us in new directions or simply reinforce best practices. That said, let's take a peek into what the New Year and Google hold for SEO. Voice Search and Digital Assistants Welcome Siri, Alexa and Cortana. The market for AI-driven personal assistants and bots will almost double in 2018, reaching more than $12 billion by 2020. The rise of voice search calls for a Continue Reading

13 Higher Education Marketing Conferences in 2018

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With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology and trends. We can count on seeing immense changes from year to year. In 2017, we’ve seen significant updates and changes to marketing and social platforms across the web such […]

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5 Tips for Effective Client Communication

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In the marketing industry, understanding how to deliver desired results for your clients is crucial to a successful business relationship, but a study shows that 46 percent of employees regularly leave meetings not understanding the next steps. Below are a few helpful communication tips that will ensure that both parties always leave a conversation knowing […]

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The Beginner’s Guide to Cision

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With SEO professionals putting greater emphasis on links, PR has become a critical component in attaining top ranks. Whether you’re using PR for link building or working to leverage your professor as a thought leader in their industry, establishing a relationship with the media is a crucial tactic to any higher education marketing strategy. Often […]

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Why Designers in Higher Ed Need to Simplify Their Ads

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A few months ago, I watched an episode of Abstract–a series of documentaries about the art of design. The episode focused on Christoph Niemann, an illustrator best known for designing covers of the New Yorker magazine. What I learned most from the episode was his use of abstraction. Niemann could look at the world around […]

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6 Ways to Leverage Student Testimonials in Marketing

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Today’s college search consists of visiting hundreds of college websites to find the perfect match. After researching several institutions, prospective students then compile a list of colleges and universities to apply to, but what are the deciding factors that lead them to applying? Is it hearing from faculty members, attending open house events, a google […]

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What is Project Management? Your Ultimate Guide to Getting Started

What is project management?

Managing a project is no simple task. Generally, most business projects don’t attain goals they were initially set out to achieve. That’s because most companies are still guilty of outlining project plans and objectives that are not backed up with correct practices. Project management is something you can’t learn straight out of college–it’s a competency […]

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Education Market Research Tips for Programs in Higher Ed and K-12

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What is Program Market Research? The goal of program market research is to understand the competition, demand, and trends for specific programs or courses within a university or K-12 environment. Program market research can also provide insight into how a program or course should be designed based on current and future demand, in addition to […]

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Three of the Best Books to Transform Your Digital Marketing Company

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Over the last few years, our team has been looking for ways to transform our company, push our creative abilities, and ensure that we are constantly evolving to provide better results for our higher education clients. So, our leadership team asked a tough question: How do we ensure that we’re not getting stagnant? Well, the […]

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Five Trends That Are Encouraging the Adoption of Tech in Higher Education

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In recent years, technology has vastly transformed the higher education scene. Colleges across the country have implemented various innovative methods to advance learning spaces, remodel their libraries and bolster campus security. 2017, in particular, has seen laptops, tablets, ebook readers and fitness trackers become must-have accessories for many college students. Even virtual reality has found […]

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