5 Ways to Keep Your Readers Engaged

The average reader will view your article for 15 seconds or less. You may have drawn them in with your headline, but are they going past the first few lines? Are they leaving your site truly understanding the point of the piece? If not, then why? Even if you are drawing the attention of those who are likely to be more engaged than the ‘average reader’, there are still tips you can follow to ensure that readers are absorbing and engaging with your content.  Ask Tough Questions Notice here how I have already questioned you and your articles. Questions encourage curiosity and allow for people Continue Reading

The Benefits of Outlining an Article in Advance

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Whether you’re crafting a straightforward blog or you’re delving into an in-depth research article, there is a temptation to simply sit down and crank out the copy. Once you start writing, the thoughts will flow, the sentences will arrange themselves accordingly, and everything will come together properly. Unfortunately, as any dedicated writer or marketer can […]

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How to Get Published Online: Guest Articles

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Having a guest article published on an industry-specific or national news site can be a great way to build on your thought leadership and promote your brand. However, it’s not always an easy feat, as editors receive hundreds of submissions every day from others clamoring for the same opportunity. It’s easy to understand, then, why […]

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Learnings (and Mistakes) that Have Shaped My Communications Career in Higher Education

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With almost 20 years on the marketing and communications side of higher education, I’ve learned a great deal from key stakeholders and my brilliant teams. But I’ve learned from myself and my mistakes, too. It’s amazing what can grow from a few blunders, helping you lead a more productive, informed and fulfilling career. Following are […]

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How to Use Digital PR to Influence Organic Rankings

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Public relations has always played an integral role in helping businesses and nonprofits to achieve their goals. But in today’s search-engine-reliant world, digital PR know-how has the potential to explode organizations’ visibility before the eyes of prospective customers. Unfortunately, too few PR pros understand how backlinking and search-engine optimization (SEO) work, and their importance in […]

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6 Tips to Start and Master Your College’s Blog in 2018

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At Circa Interactive we’re fortunate to work with a few outstanding partners. Below, our friends over at Finalsite put together six useful tips for your college’s blog to become successful. Enjoy! While you already know that your school needs a blog, the usual roadblocks–time and staffing–are probably standing in your way. Whatever you do, don’t allow these to […]

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SEO Top Trends of 2018

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With 2017 coming to a close, we look to the Holiday Season and New Year for resolutions, ambitious goals and change, but what changes more than the world of SEO? Now is the time to look to 2018 for trends and techniques that may take us in new directions or simply reinforce best practices. That […]

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13 Higher Education Marketing Conferences in 2018

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With the online marketing landscape evolving quicker than most can keep up, successful digital marketing professionals work to stay on the cutting edge of technology and trends. We can count on seeing immense changes from year to year. In 2017, we’ve seen significant updates and changes to marketing and social platforms across the web such […]

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5 Tips for Effective Client Communication

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In the marketing industry, understanding how to deliver desired results for your clients is crucial to a successful business relationship, but a study shows that 46 percent of employees regularly leave meetings not understanding the next steps. Below are a few helpful communication tips that will ensure that both parties always leave a conversation knowing […]

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The Beginner’s Guide to Cision

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With SEO professionals putting greater emphasis on links, PR has become a critical component in attaining top ranks. Whether you’re using PR for link building or working to leverage your professor as a thought leader in their industry, establishing a relationship with the media is a crucial tactic to any higher education marketing strategy. Often […]

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