Mobile PPC for Higher Education: AdWords Call Extensions

In higher education search PPC marketing, call extensions can be a valuable asset, enabling prospective students to speak with an admissions or enrollment advisor with just a single click. Within the modern PPC marketing mix of search and social PPC campaigns, mobile traffic often accounts for the majority of paid-click user sessions; the terminus of this ongoing mass exodus of users, from their desktops to their smartphones, remains to be seen. As our friends at Unbounce put it back in 2015, "[every year] since 2009, it’s been declared that whatever year it was must certainly be the year of Continue Reading

How To Appear In Google’s Featured Snippet In 2017 (Knowledge Graph)

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In May of 2012, Google announced the launch of their knowledge graph. This is a knowledge base that is used by Google in order to enhance search engine results. Basically, it increases user experience by displaying information from a query directly in Google’s search results without requiring a user to click through to a site. […]

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6 Do’s and Do Not’s of Digital Public Relations

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In the competitive field of digital public relations, it is a constant struggle to create pitches that stand out to your desired audience. Reporters and editors of high level publications are drowning in a sea of pitches and emails each day and don’t want to receive the same boring pitches every day. In order to […]

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15+ Essential Apps and Websites for College Students

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Educational Websites for College Students Google Drive Google drive is a great place to store all your documents, spreadsheets and presentations. The ease of access means that a file can be saved at home and easily accessed from a college computer or even a mobile phone. Because this is a cloud based system you do […]

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Using Online Calendars to Boost Recruitment

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Higher education marketers often balance a number of responsibilities and objectives as they aim to continually attract more students to apply and attend their university. Despite the new technologies that can enhance their work, some marketers continue to spend precious time and resources on old school recruiting efforts, leaving them little time to experiment with […]

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4 Ways Virtual Reality Could Change Higher Education Marketing

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Every major development in technology has provided universities with new ways to tell their story, as well as attract and interact with potential students. Take the internet, for example, which provided colleges with the opportunity to broaden their reach and develop new education methods. Or consider Facebook, where higher education marketers are now able to […]

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6 Free Keyword Research Tools For Beginners and Experts

SEO Keyword Research Tools

When it comes to digital marketing, keyword research plays a big part in implementing an effective SEO strategy. Google and other search engines are evolving and becoming smarter in evaluating the best search results for the searched terms, so it’s no longer enough just to write content for blog posts, products, services, etc. without doing […]

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What Cision’s 2017 State of the Media Report Tells Us About the Future of PR

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With the media landscape constantly evolving, it’s essential that all PR practitioners are aware of current trends and shifts in order to remain at the forefront of their industry. In practicing digital public relations, it is particularly important to be aware of how journalists’ preferences are changing to better engage their growing online audience. Cision, […]

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Why Snapcodes Are the Future of Higher Ed Marketing

Snapcodes and higher education marketing

Snap Inc. has been a publicly traded company for over a month now and is starting to feel the heat. Facebook recently unveiled their own version of the “stories” feature that utilizes smart filters resembling Snapchat’s popular “lenses.” Instagram has also been competing for a slice of Snapchat’s 150-million active users, adding their own “stories” […]

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How to Reduce and Manage Workplace Stress

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We’ve all had the feeling of being tired, stressed and burned out from work. The physical and emotional repercussions of work-related stress can be detrimental to productivity and overall well-being, and it doesn’t seem to be improving for most workers. In fact, 70% of calls made to phone counseling lines at Workplace Options, a provider of […]

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