5 Digital Public Relations Challenges and How to Overcome Them

Digital public relations is a relatively new strategy used in digital marketing to increase organic rankings. It's a practice where higher education marketers utilize public relations techniques to leverage the expertise and research of faculty members in order to acquire program links on high quality domains and publications. It's a very important and exciting component of our larger SEO strategy, but it does not come without its own specific set of challenges. Below I will discuss some of the obstacles that are commonly faced when implementing PR for higher ed clients and how to best Continue Reading

How to Leverage Slack to Improve a Higher Education Marketer’s Work Flow

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Since its release in 2013, Slack – a cloud-based team collaboration platform – has found enormous success due to its ability to increase efficiency and improve overall organization. Yet at first glance, Slack seems to be nothing beyond a slick instant messaging platform with a few useful tools. While I can understand this assumption, Slack’s power […]

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An Analysis of How We Use Professors and Digital Public Relations for SEO

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Building high quality backlinks is a major component of any SEO strategy, and over the last two years, we incorporated a new approach to acquire those backlinks: Digital public relations.  Our process is simple: We leverage faculty members’ expertise and research to create media opportunities with the goal of getting a program link included. Our goal is […]

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The 2015 Higher Education Marketing Journal Year in Review

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Here we are, back to work in 2016. The Higher Education Marketing Journal (HEMJ) had a momentous 2015, seeing a double in the number of subscribers. We are working to continue to create engaging and actionable content in the coming year to exceed the growth we have seen in the past few years. It has been a […]

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5 Marketing Trends in 2016 to Boost your Digital Strategy

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Throughout 2015 digital marketers experienced rapid changes to the industry and were forced to rethink their strategy based on evolutions in mobile optimization, advertising localization, and content marketing. Now that we’re heading into 2016, it’s time to start adapting digital strategies in higher education to anticipate the upcoming trends to stay on the cutting edge, and there is no sign that digital […]

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6 Tips for Boosting Your University’s Instagram Presence

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Over the past four years, Instagram has become one of the most dominating social media platforms in the world. Out of all the brands that are using Instagram to gain more reach, universities have one of the most active audiences. 90% of Instagram users are younger than 35, and 53% of adults ages 18-29 use Instagram every […]

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5 Tips to Drive Prospective Students to Your University with Pinterest’s Promoted Pins

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On January 1, 2015, Pinterest expanded its Promoted Pins beta by making it available to all U.S.-based companies. Many marketers saw this as an exciting opportunity that carried some big question marks. Although it was clear Promoted Pins could reach a substantial audience at a relatively affordable price, it was still unclear how to reach […]

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7 Tips for Maximizing Facebook Ad Performance

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In the realm of social media marketing, Facebook Ads is a real powerhouse for accelerating towards your PPC goals. Here are seven best practices you can use to maximize the enormous potential this platform holds. Tip 1: The Importance of the Facebook Pixel Establishing conversion tracking via the Facebook pixel is not only important for […]

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Creative Ways to Make Higher Education More Affordable [INFOGRAPHIC]

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The rising costs of colleges and universities can be one of the largest barriers to entry when applying to schools. For some, higher education isn’t even an option due to insufficient financial opportunities. However, there are several institutions attempting to cut expenses and reduce the costs of tuition through unconventional and creative methods. Promoting a […]

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4 Ways To Boost Your University’s Social Media Engagement

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It’s no secret that the race for social media success is on, but making sure your program has the edge to engage both current and prospective students does not have to be a guessing game. At any given moment, your prospective students are bombarded with an endless tsunami of online content demanding their attention; so […]

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