Future of Digital Marketing: 8 Experts Share Their Predictions

With voice search and machine learning on the rise, we reached out to 8 digital marketing experts to get their insights on these developing technologies and share predictions on the future of digital marketing. Read on to discover insights from industry leading digital marketing companies like Backlinko, Search Engine Land and many more.   We Asked Experts in the Field to Share Their Thoughts on the Future of Digital Marketing   Brian Dean Founder & CEO at Backlinko @Backlinko   1. Voice Search It's already HUGE. And it's only going to get Continue Reading

Using AI to Reach Students and Increase Enrollments


Webinar: How Artificial Intelligence Will Change the Way Universities Engage and Enroll Students: August 7th, 11AM PST. It’s no secret that competition among higher education institutions is at an all-time high. Even though prospective students are always on their phones, they rarely answer them. What used to be a good strategy for reaching prospects doesn’t work […]

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World Emoji Day: 3 Innovative Ways to Use Emojis In Digital Marketing

Emoticon images of world, happy face and calendar.

Happy World Emoji Day! Today is the day to celebrate the small, expressive images that the world uses to communicate every single day. Whether we want to communicate that we want a fast food lunch, 🍔 🍟 🤤, or to remind your friend not to cry over spilled milk, 🚫 😢 🍼 💦, emojis are […]

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8 Key Interview Tips for Landing the Job


1. Research the Company It seems obvious, but you’d be surprised how many interviewees don’t do the necessary research on a prospective company before heading into an interview. One time in particular, I remember an applicant responding during the interview to a straightforward question with, “Sorry, I didn’t have time to take a look at the website beforehand.” Needless to […]

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Become the Conversion Hero in Your Institution’s Marketing and Recruitment Story


The Secrets of Storytelling Webinar: June 19th, 11AM PST Enrollment numbers are dropping and there is a need for new, innovative strategies. Top-rated, highly esteemed institutions of higher learning – offering the latest cutting-edge programs and sharpest instructors — have never seen enrollment numbers this bad. Why is enrollment dropping? How come the tried-and-true tactics […]

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5 Social Media Stats on Demographic Targeting in 2018


Both social outreach and higher education are now more than ever about ensuring a best-fit match between students and a college or university. What works for one family or one type of student might not work as well for another. That is the overarching theme behind today’s social outreach. In other words, your branding strategy […]

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7 Tips To Revolutionize Your Cold Email Marketing Strategies


So, you’d like to boost your sales or generate new leads, but your opt-in email marketing strategies just aren’t cutting it. Somehow, you find yourself with a list of leads, or “prospects”, that you’d like to reach out to for the first time but aren’t sure how to build the right process to get them […]

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Tools and Tricks to Help with Your Link Building Campaign


SEO continues to be a driving force in the marketing world, and as it becomes more integrated in other marketing functions, new roles seem to be popping up everywhere–SEO Analyst, SEO Content Strategist, and SEO Outreach Coordinator are just a few of the new titles we’ve seen lately. Let’s narrow in on the SEO Content […]

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The Role of the Newspaper in Digital PR


The development of technology has driven some to believe the newspaper is outdated. However, newspapers, in all formats, still reach 69 percent of the total U.S. population in a month. With the takeover of Facebook, Twitter and copious ‘news’ sites, we are certainly getting our information in new ways, but with the abundance of “fake […]

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15 Higher Education Digital Marketing Strategies for 2018


Every day, universities and colleges are coming up with exciting, innovative courses for the millions of motivated students all over the world. The higher education space is being redefined by innovation in design, delivery and employability for many degree programs. Education experts have the resources they need to craft, test and rollout cutting edge online […]

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